Google claims that businesses are missing out on opportunities when it comes to optimizing job postings, and it offers tips on how to do so.
As we enter the busiest hiring season on record, focusing on qualified applicants can help you find the right person for the job while sifting through fewer CVs.
How are you able to do so?
By filling out the description field with more information.
Businesses aren’t including nearly enough information in that field, which could result in a flood of applications from people who aren’t qualified for the job.
Furthermore, businesses may be missing out on applications from qualified candidates.
Communicating exactly what you’re looking for as an employer benefits both your company and job seekers.
They won’t waste their time applying for a job they won’t get, and you won’t waste your time reviewing submissions from people who lack the experience or credentials you require.
Here’s an easy way to improve your job postings and attract the best candidates for the job.
Read Does plagiarized content cause de-ranking in google? | Tips to make Plagiarism free content.
How to Make Job Postings More Visible in Google Search
Businesses can instantly improve the appeal of their job postings by making a few changes to the description field.
The description section of job postings in Google Search only includes text from the job posting structured data’s description property.
By default, it does not include information about qualifications, skills, and benefits.
If you want that information to appear in your job posting, enter it in the description field.
Here’s an example of how a complete description section should look, according to Google.
The job posting below contains all of the necessary information for a person to make an informed decision about whether or not to apply for the position.
Schema.org structured data markup can be used to create job postings like the one shown above.
While the structured data includes qualification fields, this critical information is not immediately visible to searchers.
The description section is the first thing a job seeker will see. They can then decide whether to apply for the job or pass without looking into any further details.
You can give them more information to base their decision on by modifying your Schema markup as Google suggests.
Not only is Google interested in assisting businesses in finding the employees they require, but LinkedIn is as well.
LinkedIn recently updated company pages with new ways to attract and retain top talent.
Businesses can highlight their policies on vaccinations, remote working, and other topics that are currently on the minds of employees.
People nowadays want more than just a salary and benefits; they want a job that allows them to live a fulfilling life outside of work as well.
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