News
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The WordPress Cache Plugin Exploit Affects Over a Million Websites
WP Fastest Cache WordPress plugin flaws can result in full site takeover and password leaks.
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Facebook Has Introduced New Business Communication Tools
Facebook Messenger now allows small businesses to make audio and video calls.
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Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users
See what's new in Facebook Ads updates aimed at assisting advertisers dealing with measurement issues caused by the tracking prompt…
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YouTube SEO: Auto Chapters Are Now A Source Of Search Metadata
YouTube's automatically generated video chapters are now used to rank search results.
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PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest
The announcement of PayPal's bid for Pinterest came just as the social network unveiled new features such as Amazon affiliate…
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How Google Examines and Weights Web Page Content
Martin Splitt of Google introduces the concept of Centerpiece Annotation and how various parts of a web page are analyzed…
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IndexNow elicits a variety of reactions, including skepticism
Some members of the search community believe IndexNow provides no value, while others believe it is the future of search…
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Google Bowling: Tool Saves Advertisers from Suspension After Three Strikes
Bowling, a new Google tool, detects and removes ads that violate Ads Policy, assisting advertisers in avoiding account suspension due…
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Google Alerts Not Working, Here Are 3 Free Alternatives
Here are some free alternatives to use as a backup if Google Alerts isn't working properly.
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YouTube Announces Live Shopping and Product Updates for CTV
Learn about YouTube's most recent live shopping and CTV product updates, as well as what advertisers should know about these…
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Apple’s tracking update could result in billions of dollars in search ad revenue.
Since IDFA died with the release of iOS14, Apple Search Ads revenue and market share have skyrocketed. Analysts and competitors…
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Google For Creators Is Here to Help Publishers Get Noticed and Earn Money
Google for Creators provides marketers and publishers with resources to help them develop content strategy, monetize content, and establish a…
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Microsoft Advertising Accounts Will Soon Have Automatic Clarity Integration
Microsoft Clarity features are now available to pilot project participants in Microsoft Advertising and will be available to all users…
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Website Authority and Big Sites
Google's John Mueller responds to a question about big sites and "authority."
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