One of the most misunderstood components of a successful digital marketing plan is link building. Some people avoid it altogether while others outsource the labor and hope for the best because it is tough to scale properly. Your SEO performance can soar if you get it right, either internally or with a link-building partner. However, to be successful in the long run, you must steer clear of these widespread link-building misconceptions and errors.
Myth 1: Links must meet a minimum DA or other score to pass value.
There’s a lot of misinformation out there when it comes to link-building. One common myth is that links need to meet a minimum DA or other score to pass value. This simply isn’t true. Links from any domain can pass value, regardless of that domain’s DA. The only exception to this rule is if the linking site is penalized by Google. But even then, the link may still pass some value. So don’t get too hung up on DA when you’re building links. Just focus on getting high-quality, relevant links and you’ll be fine.
Myth 2: Links must be from relevant websites or they won’t count.
Are you under the impression that for links to be effective, they must come from relevant websites? If so, you’re not alone. This is a common misconception and one that’s perpetuated by some less-than-reputable SEO firms. The truth is, links from relevant websites can be helpful. But they’re not nearly as important as many people think.
Links from irrelevant websites can still be useful. Google looks at the overall link profile of a website when determining how to rank it. So even if some of your links are from websites that aren’t strictly related to your industry, they could still help your SEO efforts.
Of course, there’s no harm in trying to get links from relevant websites. But if you’re fixated on this idea, you may be missing out on other opportunities to build valuable links.
Myth 3: Relying on guest blogging or link networks is worth the effort.
Guest blogging and link networks are not worth the effort. This is a myth that needs to be debunked.
Sure, guest blogging can help you build links back to your site. But it’s a lot of work. And most of the time, those links are nofollow, which means they don’t carry much weight with Google.
Link networks can be helpful, but they’re also a lot of work. And if you’re not careful, you can end up getting penalized by Google for using them.
So what’s the bottom line? If you’re looking to build links, there are better ways to do it than guest blogging or link networks.
Myth 4: Internal linking isn’t as important.
One common link-building myth is that internal linking isn’t as important. However, this couldn’t be further from the truth! Internal linking is essential to both SEO and the user experience.
When it comes to SEO, internal links help search engines understand the structure of your website and find new pages. They also help to distribute PageRank throughout your site, which can influence your ranking in SERPs. And, of course, they give users a way to navigate your website.
If you’re not convinced of the importance of internal linking, just take a look at some of the world’s most popular websites. You’ll notice that they all make extensive use of internal links. So, if you want your website to be successful, don’t neglect this essential element!
Myth 5: Link building alone will get the job done.
The internet is a vast and ever-changing landscape and, as such, businesses must continually adapt their marketing strategies to stay ahead of the curve. One area that has seen a lot of changes in recent years is link building.
Link building is the process of creating backlinks to your website from other websites. Backlinks are important because they help improve your website’s search engine ranking and visibility. However, there is a lot of misinformation out there about link building.
Some people believe that link-building is no longer effective or necessary. This simply isn’t true. Link building is still an important part of any good SEO strategy. However, it’s important to understand the difference between good and bad links, as well as how to build links effectively.
Myth 6: Link building is dead!
Link building has been a hot topic in the SEO world for years. Some say it’s dead, while others claim it’s still an important ranking factor. So, what’s the truth?
Link building is one of the most controversial topics in SEO. Some people believe that it’s no longer an effective ranking factor, while others believe that it’s still an important part of any SEO strategy.
So, what’s the truth? Link building is still an important ranking factor, but it’s not as important as it once was. In the past, link builders would go to great lengths to get links from high-authority websites. But now, Google is much better at detecting natural links, so there’s less need to artificially create them.
If you’re looking to build links, focus on creating high-quality content that people will want to link to.
Wrapping it up
Building links is a dynamic but significant ranking element. A key component of any digital marketing plan should be constant link-building if your company depends on SEO traffic.
