A backlink study published by Moz noted that attaining local backlinks is essential for local packs and regional search engine ranking factors, in general, it is the backbone of any successful SEO campaign. Unlike typical link-building strategies, geographical location has more of an impact on local link-building. Therefore, you should acquire links from regional websites that have local relevance to your site.
In this post, I will share with you six methods to find solid local link prospects that will help you rank higher on Google.
How to build local links
Here are some tips on how to use local links to boost your position since the objective is to increase local traffic to your website.
1. Join your niche-relevant business association
Business associations provide a great opportunity to build local links. By joining a niche-relevant business association, you can connect with other businesses in your area that share your same interests. This is a great way to build relationships and expand your network. Additionally, business associations often have events and programs that offer valuable resources and information for business owners.
2. Valuable, meaningful guest posts on local websites
When it comes to link-building, many businesses focus on national or even international websites. But there can be great value in building local links too.
Guest posting on local websites can help you build relationships with other businesses and organizations in your community. And since these are websites that are likely to be visited by people in your area, your guest post can help you reach a new audience.
To get the most value from guest posting, make sure your posts are well-written and offer something of value to the website’s readers. By taking the time to create valuable, meaningful content, you’ll be able to build strong local links that will benefit your business for years to come.
3. Generate backlinks from social media
If you’re looking to build local links, social media can be a great way to get started. Here are a few tips on how to get started:
- Use social media to connect with local businesses and organizations.
- Share relevant content from your website or blog on social media.
- Make sure to include links back to your website in your social media posts.
- Use hashtags to reach a wider audience on social media.
- Connect with influencers in your industry or niche and collaborate with them on social media projects.
- Participate in local online communities and forums, and include links back to your website in your signature or profile.
- Host or sponsor local events and include links back to your website in all of your marketing materials.
4. Local resource page link-building
If you’re looking to build local links, there are a few things you can do. First, find out if your local Chamber of Commerce has a website. If they do, see if they have a resource page that you can be featured on.
Another great way to build local links is to see if there are any local directories or listing sites that you can be featured on. These can be helpful in getting your site seen by people in your area.
Finally, reach out to other local businesses and see if they’d be interested in exchanging links with you. This can be a great way to get your site in front of new eyes and potential customers.
5. Consider your top organic competitors’ backlinks
If you want to stay ahead of your organic competitors, you need to be aware of their backlink activity. By understanding what links they have and where they’re getting them from, you can adapt your link-building strategy to stay one step ahead.
There are a few ways to go about this. First, you can use a backlink analysis tool like Majestic or Moz’s Open Site Explorer. These tools will give you a list of all the websites that are linking to your competitor’s site.
From there, you can start to reach out to these websites and see if they’d be interested in linking to your site as well. This is a great way to build local links and get high-quality links from authority sites in your industry.
Another strategy is to look at the anchor text that your competitor’s backlinks are using.
6. Create content that caters to your local audience
If you’re looking to build local links, catering your content to a local audience is a great place to start. By creating content that appeals to the interests and needs of your community, you’ll be more likely to earn links from local businesses and organizations.
To get started, consider what kind of content would be most relevant and useful to your local audience. For example, if you’re a restaurant owner, you could write blog posts about the best local produce markets or share recipes for dishes made with seasonal ingredients. If you’re a retailer, you could highlight special events happening in your area or write about the unique features of your store.
By creating content that’s specifically tailored to your local audience, you’ll not only earn valuable links but also build goodwill and strengthen your ties to the community.
Final thought
It’s now up to you to implement these techniques for your neighborhood link-building system. Take each step of the process one at a time, even if it seems difficult. Even though you can’t forecast the algorithm, you can at least make an effort to improve your brand’s SEO as creatively as you can.
Start your journey to achieving local importance and authority in your field by utilizing the strategies covered in this post.
