TikTok has released a new tool that provides marketers with data they can use to target various demographics around the world.
You can learn more about your audience’s behavior, interests, and general sentiment toward brands using TikTok Insights.
TikTok Insights has dozens of filters to help you cut through data that isn’t relevant to your business and get only the information you need.
Because TikTok Insights is free to use, it’s an excellent addition to your marketing toolkit.
Here’s how to use this new tool and how it can help you with your TikTok marketing.
Insights Tool for TikTok
TikTok Insights presents data in bite-sized chunks that can help businesses improve their marketing campaigns.
When you first visit TikTok Insights, you’ll see a series of tiles, each of which contains a piece of data.
Select different filters on the left side of the screen to sort through the tiles. You can go as detailed as you like.
You can get general information about Generation Z. You can also get information on how American Gen Z users react to technology and electronic marketing.
You can get information about specific events and holidays in addition to demographics and industries.
You can simply select the appropriate filter if you want to get a head start on planning Christmas marketing, for example.
If you hover over “Source” on the left at the bottom of each tile, TikTok will show you where the data comes from.
If you’re using information from an article or report, click Source to copy and paste a citation into your document.
There is currently limited data available. If you use too many filters, you’ll most likely get results that aren’t available.
TikTok Insights, on the other hand, has a lot of potentials to become a valuable resource as it grows.
Learn more from TikTok and read Advertisers Can Now Reach Users Through TikTok In A New Way.
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