All in One SEO (AIOSEO), a popular WordPress SEO plugin, now includes Microsoft Clarity user behavior analytics. Publishers can use Clarity to see how users interact with a website in order to better optimize it and diagnose potential problems.
The official announcement listed these benefits:
- “Understand user intent
- Optimize your content and website design
- Reduce bounce rates
- Improve conversion rates
- Optimize your user experience (UX)”
Microsoft Clarity
Clarity is a simple analytics tool that concentrates on user behavior.
Clarity’s best features include:
- Heat Maps
Show how users interact with your website, including what they click and how far down the page they scroll. - Recordings from Sessions
This diagram depicts how site visitors navigate and click through the site, as well as when they may abandon it. Aids in the identification of points of friction that can be fixed to improve the user experience. - Insights
Reports indicating issues with how users interact with the site
Microsoft Clarity can assist publishers in resolving issues such as page abandonment and uncovering hidden reasons why users are becoming frustrated with a site or failing to complete the desired action such as signing up for a newsletter.
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AIOSEO and Clarity Integration
Clarity and AISEO are integrated into a modular fashion. This means Clarity isn’t turned on by default.
Microsoft Clarity can help publishers solve problems like page abandonment and uncover hidden reasons why users get frustrated with a site or don’t complete the desired action like signing up for a newsletter.
Integration of AIOSEO and Clarity
The integration of Clarity and AISEO is done in a modular fashion. As a result, Clarity isn’t enabled by default.
AIOSEO Clarity Activation
Before activating Clarity, you should take three or five-page speed measurements using Google Page Speed Insights or another page speed tool to get an average page speed.
Do the same number of tests after activating Clarity and compare the before and after averages.
General Settings > Webmaster Tools Verification
The Clarity module can then be activated, and the process of creating a new project can begin.
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