We all understand the importance of sending the right message to the right customer at the right time.
When Google introduced Video Ads, it was a new way to reach out to users.
Google Ad Manager, on the other hand, was not designed to provide such detailed information on a campaign type like video.
This update is for you if you’ve ever struggled to gather data on video and programmatic ad performance.
Google Ad Manager has released a new set of tools to help you save time, manage your video streams, and increase video revenue.
Video Health Programmatic Tools
The new tool is designed to assist publishers in better comprehending insights. When you log into your account, you’ll see highlighted opportunities that you might have overlooked previously.
The Programmatic Video Health tool can provide more in-depth insights into the performance of inventory at auctions when compared to other sources.
A new video signals card will provide an overview of the performance of your specific video inventory. It monitors the following signals:
- Viewability
- App or web domain name
- Audience information
These signals also indicate the potential revenue impact of videos. The signals listed above will help you value your video inventory and identify areas where certain metrics can be improved.
The Video Ad Serving Template (VAST) errors insights card is the second tool added for programmatic and video.
While this may appear intimidating, we’ll break down what this means and how you can benefit from it.
The VAST errors card automates the display of the number of errors in your video library. It also indicates which line items are causing problems.
Video Reporting in Real-Time
Google increased the availability of historical ad serving data by tenfold.
This significant enhancement reduced the time it takes to access performance data to under two minutes.
It’s critical to be able to quickly review ad-level data to identify and correct errors. Time is money, especially if your videos are seen by a large audience.
Finally, the YouTube Ads Delivery Tool can test ad delivery on YouTube inventory in real-time.
You can see information such as:
- Ad requests
- Key-values
- Details for winning line items
These insights help you quickly validate and resolve any inventory issues so you can get back to work.
Why Are These Tools Important?
You probably spent a lot of time digging through video inventory before the video signals and VAST error cards were introduced.
You can cross a lot of manual tasks and report pulls off your list with automated insights.
You can sort the line items of errors in the VAST errors report by revenue impact.
To get the most out of these new tools, concentrate on high-impact areas of improvement for your video inventory.
Learn more from SEO and read A Guide for Content Creators and Marketers on YouTube and Video Spam.
