Microsoft is making the IndexNow protocol easier to implement by ensuring that submitted URLs are shared between search engines at the same time.
IndexNow was launched in October 2021 as a solution to assist websites in getting their content indexed and updated in search engines more quickly.
The index now protocol ensures that all URLs submitted to any IndexNow-enabled search engine are immediately submitted to all other search engines of a similar nature.
This means that webmasters only need to notify one API endpoint because all URLs will be co-shared with every search engine that supports the IndexNow protocol.
This not only saves time and effort for content publishers but also aids search engines in their content discovery efforts, making the web more efficient overall.
Microsoft Bing has already begun sharing URLs from IndexNow with Yandex and vice versa, and other search engines will follow suit once the necessary infrastructure is in place.
All search engines that use the IndexNow protocol agree that submitted URLs will be shared with all other participating search engines automatically.
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The Microsoft Bing Webmaster Tools team stated in an announcement:
“The IndexNow protocol can help the entire search industry get their content indexed faster, while using less resources. Early adoption of IndexNow can help businesses deliver timely information to their users across search engines and reap benefits of staying ahead of the curve.”
IndexNow will continue to improve as more websites use it.
IndexNow’s overall goal is to maximize search engine indexing, optimize crawl load management, and deliver the most up-to-date content to searchers.
IndexNow was developed by Microsoft and Yandex, but the protocol is open source and open to all search engines.
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