When you ask any search engine marketing expert about SEO, you’ll quickly realize that there are a lot of moving parts. Few SEO firms provide true full-service SEO packages. Because the entire scope of SEO is simply too complex, it is more common for an eCommerce SEO company to offer a group of services that affect search engine optimization but do not account for the entire picture.
Some SEO firms create backlinks, while others create optimized content. Others may examine site page structure and optimize minor ranking factors such as title tags, metadata, code, and image attributes. These ranking signals, along with others, help to paint a complete picture of at least 200 ranking factors that influence a website’s organic standing.
However, there is one thing that all of the best eCommerce agencies have in common, especially those that provide full-service SEO marketing strategies. They’ve nearly all developed a protocol for delivering and interpreting eCommerce SEO audit results.
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An audit is such a valuable component of a company’s eCommerce SEO services because it lays the groundwork, the direction, for success. An eCommerce business cannot be optimized blindly; first, the website’s current organic rankings, as well as its overall health, must be evaluated before conducting keyword research.
A well-planned and expertly executed eCommerce SEO audit will examine the website’s current organic rankings, revealing valuable information about competitive and other lucrative keywords. An SEO audit will also reveal the current link structure, identifying broken and toxic links, as well as crawler errors.
An audit can also be used by an eCommerce agency to evaluate the structure of an online store, as well as the security and site speed of the website. Audits can also be used to identify existing sources of website traffic and pinpoint issues with web design that may have an impact on SEO.
An audit can have an impact on content marketing as well, revealing issues such as content age and duplicate content, among other things. Furthermore, an audit will aid initiatives to monitor Google Analytics and Google Search Console for fluctuations in organic traffic before drawing conclusions about the cause of trends.
These are the reasons why the best eCommerce SEO agencies use SEO audits unequivocally. At the end of the day, it provides them with a roadmap to develop a coherent, articulate SEO strategy for a client’s eCommerce store.
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