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PPC
Shopify and Microsoft collaborate to help merchants reach more customers
Microsoft has announced a new Shopify partnership that will provide merchants with access to its Search Network and Audience Network…
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Web Development
The WordPress Cache Plugin Exploit Affects Over a Million Websites
WP Fastest Cache WordPress plugin flaws can result in full site takeover and password leaks.
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Social
Facebook Has Introduced New Business Communication Tools
Facebook Messenger now allows small businesses to make audio and video calls.
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Facebook
Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users
See what's new in Facebook Ads updates aimed at assisting advertisers dealing with measurement issues caused by the tracking prompt…
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Content
5 Important Content Factors to Consider for Holiday Shopping SEO Success
This holiday season, a strong online presence in search is critical for sales success. Learn about 5 important content considerations…
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Social
YouTube SEO: Auto Chapters Are Now A Source Of Search Metadata
YouTube's automatically generated video chapters are now used to rank search results.
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Digital Experience
PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest
The announcement of PayPal's bid for Pinterest came just as the social network unveiled new features such as Amazon affiliate…
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PPC
What Is the Importance of Competitor Paid Search Analysis?
Do you want to know what budgets, keywords, and product ads are driving your competitors' PPC campaigns? Discover a tactical…
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SEO
How Google Examines and Weights Web Page Content
Martin Splitt of Google introduces the concept of Centerpiece Annotation and how various parts of a web page are analyzed…
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PPC
Google Bowling: Tool Saves Advertisers from Suspension After Three Strikes
Bowling, a new Google tool, detects and removes ads that violate Ads Policy, assisting advertisers in avoiding account suspension due…
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SEO
IndexNow elicits a variety of reactions, including skepticism
Some members of the search community believe IndexNow provides no value, while others believe it is the future of search…
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SEO
Google Alerts Not Working, Here Are 3 Free Alternatives
Here are some free alternatives to use as a backup if Google Alerts isn't working properly.
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Social
YouTube Announces Live Shopping and Product Updates for CTV
Learn about YouTube's most recent live shopping and CTV product updates, as well as what advertisers should know about these…
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PPC
Apple’s tracking update could result in billions of dollars in search ad revenue.
Since IDFA died with the release of iOS14, Apple Search Ads revenue and market share have skyrocketed. Analysts and competitors…
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