Google’s John Mueller provided a broader definition of content quality in a Google SEO office-hours hangout. His definition broadens what it means to have quality content and can assist publishers who are experiencing content quality issues.
When the SEO industry focuses on content quality, they frequently improve things like E-A-T, expertise, authoritativeness, and trustworthiness.
Mueller’s definition of content quality includes E-A-T and even goes beyond that.
Why Is Content Quality Important?
The quality of a site’s content can have an impact on its rankings both positively and negatively. It can even cause Google to lose trust in a website and stop displaying rich results from it.
Over the years, the SEO industry has concentrated on author signals, the amount of advertising on the page, and the content’s text.
What Mueller said about content quality, on the other hand, encompasses those signals and goes even further.
Concerning Quality Content and SEO
The Google Hangout question was about the relative importance of technical SEO versus content quality.
Here’s the query:
“I know it’s been said before that making technical improvements is less important to SEO than having quality content.”
Mueller paused to read the question to discuss the significance of technical SEO before delving into the definition of quality content.
This is Google’s Definition of Quality Content
John Mueller addressed the issue of quality content in order to demonstrate that it is more than just text.
“When it comes to the quality of the content, we don’t mean like just the text of your articles.
It’s really the quality of your overall website.
And that includes everything from the layout to the design.
Like, how you have things presented on your pages, how you integrate images, how you work with speed, all of those factors they kind of come into play there.”
For years, Google has stated that images are important and has published developer pages on optimizing images and how to use them properly for SEO.
Many people in the SEO industry have dismissed the importance of page speed, but Mueller claims that it influences how Google perceives content quality.
Most importantly, he emphasizes that how everything is presented on the page has an impact on how Google perceives content quality.
This is significant because it broadens the definition of what high-quality content entails.
Mueller continued to explain:
“So it’s not the case that we would look at just purely the text of the article and ignore everything else around it and say, oh this is high quality text.
We really want to look at the website overall.”
The Definition of Quality Content Is Broad
Mueller’s definition of quality content is far broader than is commonly assumed.
A search on Google or Bing for “what is quality content?” yields many websites that answer the question by saying it’s all about the text.
However, according to Google, quality content entails far more than just the text. It includes images, layout, how everything is presented, page speed, and other factors, some of which are related to user experience and how information is delivered to a site visitor.
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