Amazon PPC is a great way to get your products in front of potential customers, but it can be costly. If you’re not careful, you can end up spending a lot of money on ads that don’t generate any sales.
To avoid wasting money on Amazon PPC, it’s important to understand how the system works and what kind of results you can expect. With a little bit of experimentation, you can find the right combination of keywords and ad spend that will generate sales without breaking the bank.
Here are 3 sneaky ways to cut your Amazon PPC costs:
1. Use Negative Keywords:
Adding negative keywords to your Amazon PPC campaign is an easy way to cut your costs and ensure that your ads are only shown to people who are interested in what you’re selling. By adding relevant negative keywords, you can make sure that your ads aren’t shown to people who are searching for other products or who aren’t interested in what you’re selling. By doing this, you can save money on your PPC campaign and ensure that your ads are reaching the right audience.
2. Use Long-Tail Keywords:
If you want to cut your Amazon PPC costs, you should use long-tail keywords. Long-tail keywords are more specific and less competitive than short-tail keywords, so they’ll cost you less per click.
For example, let’s say you’re selling running shoes on Amazon. A short-tail keyword like “running shoes” is very competitive and will cost you a lot per click. But a long-tail keyword like “men’s size 12 running shoes” is much less competitive and will cost you less per click.
To find long-tail keywords, just start typing in your main keyword into the Amazon search bar. As you type, Amazon will suggest different long-tail keywords for you to consider.
So if you want to save money on Amazon PPC, use long-tail keywords instead of short-tail keywords.
3. Optimize Your Bids:
If you want to optimize your bids on Amazon PPC, you need to bid on the right keywords. Here are some tips to help you cut your Amazon PPC costs:
- Start by identifying your target audience. What keywords are they using to search for products like yours?
- Research which keywords are most relevant to your product or service. Make sure you bid on these keywords!
- Use negative keywords to exclude irrelevant searches. This will help you focus your PPC campaign and lower your costs.
- Test different bids and budgets to find what works best for you. Keep an eye on your results so you can continue to optimize your campaign.
By following these tips, you can save money on your Amazon PPC campaigns and make sure your ads are reaching the right people.
