Microsoft Advertising announced this month that it has improved Shopping campaign reporting while also expanding some of its other advertising features. In addition, Microsoft eliminated the requirement for a minimum spend to be eligible for Customer Match targeting.
Shopping campaign reporting
The Shopping campaigns reports for the products tab have been improved with two new enhancements: performance and conversions.
Advertisers can view metrics such as clicks, impressions, average CPC, average CPM, and spend with the Performance enhancement.
Advertisers can now see conversions, revenue, return on ad spend, and all conversions thanks to the Conversions enhancements.
Microsoft Advertising also updated the functionality on the Products tab’s grid. These updates will be available later this month.
Rows for Filtered total, Deleted items total, and Overall total are now available at the grid’s bottom.
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Customer Match spend requirement
Microsoft has removed the requirement for a minimum spend in order to use Customer Match targeting with email match. According to Microsoft, removing this requirement “allows more of you to use this feature, which plays an important role in moving into the cookieless world.”
How does the customer matching process work? You can re-engage with customers who have shared their email addresses across the Microsoft Search Network and Microsoft Audience Network by using the email addresses they have shared. Except for the European Union, the United Kingdom, and China, this feature is available in all markets.
Microsoft Audience Network available to more advertisers
Customers in Argentina, Austria, Belgium, Brazil, Chile, Colombia, Denmark, Finland, Ireland, Italy, Mexico, Netherlands, Norway, Peru, Spain, Sweden, Switzerland, and Venezuela can now access Microsoft Audience Ads. It was previously available in the US, Canada, the United Kingdom, Australia, New Zealand, France, and Germany. According to Microsoft, this is being expanded once more, with additional markets coming soon.
Furthermore, Microsoft stated that Audience Ads can be served in French Canada.
Similar Audiences and in-market audience expands
Microsoft Open betas for the following markets are now available: UK, AU, IN, NZ, ID, MY, PH, SG, TH, and VN. Microsoft Similar Audiences enables advertisers to reach out to qualified prospective customers who are similar to those on your remarketing lists.
Furthermore, Microsoft’s in-market audiences have expanded into Latin American markets, with additional segments added.
Why do we care? Here are some additional options for getting your products and services in front of even more potential customers, as well as refining those ads to a more targeted group of users. Give these solutions a try and don’t forget to try out the new Shopping campaign reporting.
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