Setting up and optimizing a Shopify store is now easier than ever, thanks to the development of SEO apps and tools that integrate seamlessly with this popular eCommerce platform.
According to studies, the first organic search result on Google has a 28.5 percent click-through rate (CTR). The CTR for the second position search result drops to 15%, with each subsequent ranking showing a smaller CTR.
Appearing near the top of search engine result pages is critical if you want motivated shoppers to choose your Shopify store and products.
This column contains SEO tools and apps that can assist you in better positioning your business in search, regardless of the size of your company or budget.
Shopify SEO
Shopify SEO entails including keywords in headlines, meta descriptions, landing pages, and internal links. Technical SEO elements such as page speed, schema markup, rich snippets, and site architecture are also included.
Because most e-commerce businesses have hundreds or even thousands of products, manually optimizing can be overwhelming.
Good Shopify SEO starts with selecting the right theme and then implementing tools and apps to help.
Whether you are a beginner or a seasoned SEO pro, many SEO apps can serve as an extension of your team, increasing your capabilities and capacity for optimization.
Here are ten SEO Shopify apps and tools to consider.
Read How to Identify The App Used In A Shopify Store.
10 Shopify SEO Tools & Apps
1. SEO Plugin
Cost: Free Package, 14-Day Free Trial, Advanced $20/Month Package
Overview: Plugin SEO provides an all-in-one solution for organizing all of your SEO optimizations, tracking search rankings, and implementing the proper recommendations to drive more relevant traffic to your website.
Among the features are:
- Editable templates for meta descriptions and title tags.
- Notifications of 404 error pages.
- Keyword research software.
- It is compatible with Google Search Console.
- Snippets with substance.
- Schema Markup is an abbreviation for Structured Data Markup.
- SEO health check.
Plugin SEO’s unique templates, which allow you to update thousands of products or pages in minutes, are one feature that will greatly benefit your organization.
This single tool will save your company hours of manual labor.
Another noteworthy feature is the JSON-LD Structured Data/Schema Markup tool. This gives users access to a current schema markup tool for rich snippets.
Price, product availability, breadcrumb lists, site links, and product schema are also supported.
A periodic SEO scan can help your organization identify areas of weakness and look for specific edits to implement in future optimizations.
2. Reload SEO
Cost: $14.95/month with a 14-day free trial
Overview: With Reload SEO, shop owners can review competitor content analyses as well as a detailed overview of the top 10 pages that rank for your specified keyword.
SEO is all about gaining a competitive advantage over your competitors, and there is no better way to do so than by dominating search engine result pages.
This application provides a report that highlights the types of content that your competitors are publishing. It generates a list of suggestions to help your company compete.
While the other tools provided by this app may appear to be lacking in terms of competitor intelligence, Reload SEO provides a tenacious spying capability that is extremely beneficial to outranking your competitor.
3. Tiny IMG SEO Image Optimizer
Cost: Free Edition(Additional Charges Optional)
Overview: Tiny IMG SEO Image Optimizer is another app that should be added to your SEO Shopify toolkit.
Your brand aesthetic is fantastic, and your images are captivating. However, if your visual assets are not properly optimized, you risk negatively impacting your site’s searchability and usability.
Tiny IMG will aid in the reduction of image load times, which will contribute to the overall speed of your site.
When you combine your efforts to optimize for organic traffic with a visual optimization strategy, you will gain access to more potential buyers.
The application employs an algorithm to compress images by 70% while retaining image quality.
You can choose how your images are compressed, and it includes a backup so you can restore your data at any time.
4. Schema Plus for SEO
Price: $14.99/month 7-day risk-free trial.
Overview: Schema Plus for SEO provides advanced markup code that will assist your site’s webpages in being indexed more quickly and efficiently.
This app was created with the algorithm in mind, and it makes use of code to assist search bots in better understanding your web pages. This results in a more efficient optimization system.
With better indexing, your site will be seen by more qualified leads, potentially driving more revenue.
This tool will also add rich content to your site, which will condense and display your descriptions and reviews on Google search pages.
5. Images for SEO King
Price: Free Edition, $7.99/month Small Shops Edition, $12.99/month Medium Shops Edition, $18.99/month Large Shops Edition
Overview: If you’re looking for a tool that can help you not only optimize images but also with alt text, product meta titles, and JSON LD optimization, SEO Images King is the tool for you.
The app is available in four different editions, so choose the one that best suits your company’s needs.
Depending on the package you select, you may have access to bulk optimization capabilities, allowing your team to optimize hundreds of images in minutes. This frees up your team’s time to focus on other aspects of the business.
Paid editions also grant access to up to 100,000 images for use.
6. SEOMetriks Marketing Tools
Cost: $7.99 per month.
Overview: SEOMetriks Marketing Tools provides an SEO checklist to assist you in improving your keyword rankings.
SEOMetriks can guide its recommendations thanks to a strategic partnership with Majestic, MOZ, and Semrush.
This means that it bases its recommendations on over 370 global and local search engine data structures.
This tool will schedule SEO site rankings as well as a thorough backlink analysis. It includes competitor analysis tools that allow you to assess their success in terms of traffic and keyword rankings.
The ability to track how well your organization is doing on social platforms such as Facebook, Pinterest, and Linkedin distinguish this app from other SEO tools.
7. Fire AMP
Price: $7.99/month
Overview: Fire AMP is a tool designed to assist Shopify sites in reducing site speed by utilizing Google’s AMP storing arrangement. AMP stands for Accelerated Mobile Pages, and this technology is primarily focused on speeding up websites and lowering bounce rates.
The tool makes use of AMP HTML, AMP Javascript, and AMP cache to help improve the onsite experience of your Shopify store.
This can result in higher conversion rates and possibly higher SERP rankings.
8. SEO HTML Sitemap
Cost: $3 per month
Overview: The SEO HTML Sitemap application will generate an HTML sitemap that will be updated every hour. This means that as you make changes to your products or content, your sitemap will reflect the changes.
An up-to-date sitemap includes a complete list of all available links in your Shopify store.
This tool will assist your organization in optimizing for search, as sitemaps are used to assist both users and search bots in navigating your site.
Search engines will not select your website as the best answer to a shopper’s query if it is difficult to find and access.
This tool also reports broken pages, allowing you to ensure your site is free of 404 errors.
9. Verge SEO JSONLD Boost
Price: Free
Overview: The SEO JSON-LD Boost app is a free tool that will assist you in improving search queries and automatically adding JSON-LD information to pages without modifying your layout records.
JSON-LD is linked data that encodes your website’s data and makes it easier for search engines to understand what is presented to them.
As a result, search engines will reward your site with higher search rankings.
Landing pages, product pages, collection pages, and blog content are currently supported by the app.
10. Automizely Page Builder
Price: Automizely Page Builder is available for free.
Overview: Whether you are a novice or an experienced web developer, Automizely Page Builder can assist you in creating landing pages that are specifically designed with conversion and SEO in mind.
When a customer visit your online store, the first thing they see is your landing page. A properly optimized page design can result in higher CTRs and lower bounce rates.
The tool will assist your organization in optimizing UX/UI, reducing page speeds, and creating mobile responsive landing pages.
Utilize SEO Tools for Your Shopify Store
Apps are a great way to stay on top of all potential optimizations and make improvements at scale when it comes to optimizing your online Shopify stores.
Shopify SEO apps can provide numerous advantages, including:
- Site speed has been increased.
- User experience has been enhanced.
- Increased visibility and ranking.
- Web coding has been improved.
- Visual marketing has been improved.
- SEO has been improved.
You should see an increase in the quantity and quality of organic traffic to your shop if you make a concerted effort to implement SEO tools.
Need help with our free SEO tools? Try our free Robots.txt Generator, Get Source Code of Webpage, Domain into IP.
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