Businesses can now use third-party social media management platforms to manage their TikTok accounts.
Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social are among the first integrations to be released.
This is the latest initiative in TikTok’s Marketing Partner Program, which launched in September 2020 and aims to make it easier for marketers to connect with users on the platform.
Marketers can now manage content using third-party apps thanks to integration
Businesses can integrate TikTok marketing into their workflow more easily with this integration with third-party tools.
TikTok wants to make it easier for brands to succeed on the platform by integrating content management, scheduling, and publishing features into the tools they already use.
Businesses will be able to use third-party tools to monitor conversations in the comments sections of their videos in addition to scheduling and publishing content.
This will give you more chances to interact with your audience and track metrics in real-time.
In a press release, Melissa Yang, Tiktok’s Head of Ecosystem Partnerships, says:
“At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities. We are excited to welcome our new Content Marketing partners into the TikTok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities.”
Read When is the Best Time to Post on TikTok?
This partnership should allow marketers to optimize their content for greater engagement by providing a better understanding of their audiences and the types of content they engage with.
Cross-Platform Performance Can Be Monitored by Brands
This integration will allow digital marketers to monitor all of their social media accounts from a single platform, allowing them to see which types of content perform best on which social media platforms.
Brands will be able to develop more effective social media strategies and build engagement, not just on TikTok, but across all social media platforms, by analyzing key performance indicators.
Learn more from TikTok and read New TikTok Tool Surfaces Useful Insights For Marketers.
