Advancements in technology paved the way to convenience for our needs and solutions for our dilemmas. The emergence and continual development of the internet world have allowed us to progress together with time. Billions of web pages now exist to quench our hunger for knowledge, deliver our desires, and connect us with others.
If you own a small business, establishing your brand’s website must be one of your promotional strategies. Search Engine Optimisation (SEO) providers can help you set up your site using digital marketing services, especially on which page would host your brand. The web host you choose would greatly influence your consumer’s experience and a search engine’s trust; thus, you must pick the one with these qualities:
Guarantee Low Downtime Instances
A website must be up and running most of the time. Once you catch a web searcher’s attention, you want them to access your content and interact with your products and services. Therefore, your page’s uptime is paramount to generating sales and revenue.
A website experiencing downtime when a user tries to enter its domain irritates the consumer. Thus, the business loses its potential customer. The individual would be forced to look for other options, thus returning to the Search Engine Results Page (SERP). Repeated instances will eventually decrease your search engine ranking and a lesser chance of appearing on the top results again.
SEO service providers who promise quality digital marketing services would help you find a reputable host. Your web host must have a proven track record of having less than 9 hours per year or a daily downtime duration of fewer than 2 minutes. This value translates to roughly a 99.90% of uptime guarantee.
Moreover, you have to be wary of web hosts offering 100% uptimes. Downtimes mean that the host is implementing rapid periodic assessments in your web pages that won’t affect your SEO performance. Having the shortest possible offline period means that they have implemented an upgrade quickly and necessarily.
Assures Fast Loading Speeds
As one of the top priorities of SEO agencies and companies, loading speed is a ranking factor. The quicker your website loads, the higher it ranks and appears more often in the top SERPs. Customers should experience the same fluidness even if you have multiple pages, elements, and links on your site.
It is common knowledge and maybe an overlooked habit of consumers to skip a website that takes longer than 2 seconds to load. However, as the world becomes busier every second, their patience to wait on a page also thins. Furthermore, there are many other sources for answers which is the downside for you.
A trusted web host would have an excellent established networking structure that limits or doesn’t allow server sharing. Having a dedicated server decreases your website’s bounce rate to search engines. In addition, it assures more conversions as your clients would have swift and good customer experiences.
Keeps Your Pages Secured
Another disadvantage to a shared server or host is it increases your probability of being spammed or flagged. Google includes your website when it identifies and tags even one of these malicious websites within your network. As a result, search engines associate you with them, negatively affecting your ranking.
Furthermore, more security threats continually arise and suddenly appear out of nowhere these days. Therefore, your web host should be vigilant and immediately eliminate any nefarious agents using security measures like firewalls. Aside from keeping your network secured, the host should also have backups that you can rely on if a breach happens.
Learn more from Web Development and read Website Accessibility and the Law: Why Your Website Must Be Compliant.
