Users can now access Microsoft Clarity integration with Microsoft Advertising as part of a pilot program.
According to the brand, most existing Universal Event Tracking (UET) tags will be updated to the combined system in November.
Clarity is intended to provide advertisers with a more in-depth understanding of landing page engagement and post-click behavior.
It tracks landing page clicks, scrolls, and movements and allows users to analyze behaviors across channels, campaigns, and browsers.
Clarity integration will be standard in all Microsoft Advertising accounts that use UET tags in the near future unless the advertiser is excluded or opts out.
What Exactly Is Microsoft Clarity?
Clarity is Microsoft’s free GDPR-compliant user behavior analytics tool, which was first released in private beta in 2018 and will be more widely available in late 2020.
It offers a number of insights into the customer journey and how visitors interact with landing pages through:
- Heat maps.
- “Rage Click” and dead click insights.
- Always-on session recordings.
- Rich segmentation with over 25 filters.
To learn more about its specific features, visit Roger Montti’s Microsoft Announces Clarity – Free Website Analytics.
Microsoft announced Clarity integration with Bing Webmaster Tools in December 2020. Clarity is also compatible with Google Analytics. It
Clarity has no traffic limits, and Microsoft promises that it will remain free in perpetuity.
Read A Beginner’s Guide to Digital Marketing.
When Will The Rollout Begin?
According to Microsoft, the timeline is as follows:
“Starting in November, we will default our new UET tag creation to include the benefits of the Clarity insights experience.
In mid-November, we will be migrating all existing UET tags to include Clarity insights, aside from those accounts associated to the exclusions.”
This new Microsoft Clarity integration makes use of the advertiser’s existing Microsoft Advertising credentials as well as the website’s existing JavaScript Universal Event Tracking (UET) tags.
Getting Ready for Microsoft Clarity Integration
Microsoft advises advertisers to use the UET tag immediately “to future-proof and maximize performance with your Microsoft Advertising campaigns and take advantage of insights with this new Clarity experience.”
After an advertiser’s UET tag has been updated, they will be able to access Clarity insights through their Microsoft Advertising account.
Advertisers who have an active UET tag and are not in an excluded category will have their UET tags automatically updated in November.
Sites that contain sensitive data, such as information about the government, user health care, or user financial services, are excluded.
Advertisers can participate in the pilot right now by contacting their Microsoft Advertising representative.
Those who want to completely opt-out of the Clarity integration can do so using this form.
To learn more, consult the Frequently Asked Questions section of Microsoft’s Clarity documentation.
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