Here's What's New in Google Search Ads 360

Google Ads has released a new design and features for its Search Ads 360 platform, allowing advertisers to increase productivity and scale.

The new Search Ads 360 experience enables enterprise advertisers to simplify campaign management and more effectively measure performance.

Here’s what’s new in Search Ads 360’s most significant update since its inception over a decade ago.

The Search Ads 360 Platform Has Been Rebuilt

Google understands that advertisers face numerous demands. It is not uncommon for you to be working on multiple platforms at the same time.

The new Search Ads 360 redesign uses the same platform as Google Ads.

Google cites a slew of advantages for the new technology, including:

More data processing and management capabilities
Providing a more rapid user experience
Enterprise workload scalability
Bidding strategies have been updated.

Enterprise advertisers are praising the updates, which demonstrate the ability to implement more sophisticated strategies.

The most significant update for Search Ads 360 is the immediate support for the new campaign types introduced in Google Ads:

Campaigns for Performance Max
Campaigns for discovery

Search Ads 360 Now Has Faster Navigation Features

Users of Google Search Ads 360 are accustomed to working with platforms such as Google Ads and Microsoft Ads. That’s why Google updated its interface to look more like those tools.

The Overview page for Search Ads 360 is nearly identical to the Google Ads overview, as shown above. It provides advertisers with a high-level view of accounts in their MCC, as well as significant performance changes.

Enterprise marketers can streamline their workload thanks to faster navigation capabilities, with some estimating a 20% time savings.

Improved Search Engine Optimization

Google also announced that the new Search Ads 360 provides improved support for third-party tools.

Many advertisers, particularly enterprise marketers, use multiple search engines in various parts of the world. You can now access features from other search engines by adding additional support. Here are some examples of these extra features:

Customer Match in Microsoft Ads Dynamic Ads for Search Sitelink Extension Scheduling Common Microsoft Advertising Features

Third-party tool support aims to allow you to complete tasks in a single location. The fewer platforms you have to switch between to get work done, the more time you have to focus on tasks that move the needle.

Advanced Business Innovations

Google has added features that are unique to this platform in addition to the Search Ads 360 features that are shared by other platforms.

These features provide you with entirely new ways to streamline and centralize daily tasks. Changes that may need to be made on multiple platforms can now be made in Search Ads 360 at the same time.

For instance, the ability to create automated rules and labels that span multiple platforms is one example. If you have promotional ads in Google and Microsoft Ads that need to be scheduled, you can automate that task in Search Ads 360 rather than in each individual tool.

A new “Templates” section for inventory management and the ads builder is another enterprise feature. This feature is expected to be available later in 2022. The templates section enables you to create and update advertisements on a large scale.

Finally, the budget management feature in Search Ads 360 will be upgraded and renamed “Performance Center.”

Instead of just managing your budget, you’ll be able to forecast spending and trends across multiple search engines. This will be a critical tool in developing marketing budget scenarios that take into account the ever-changing economy and demand.