What is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO?
What is Google’s Knowledge Graph?
Google’s Knowledge Graph is a system that Google uses to enhance its search results with semantic-search information gathered from a wide variety of sources.
The goal of the Knowledge Graph is to create a more comprehensive and useful search experience by understanding the relationships between concepts and real-world entities.
With the Knowledge Graph, Google can answer queries more directly, without the need for searchers to click through to websites. The company can also display information more clearly on SERPs, organized into neat cards with related images.
How does Google’s Knowledge Graph influence search and SEO?
Google’s Knowledge Graph is a system that they use to try and understand real-world entities and the relationships between them. It’s used to power features like the “People also search for” boxes that sometimes appear at the bottom of Google search results pages. The Knowledge Graph has been shown to influence both search and SEO in a few different ways.
Firstly, because the Knowledge Graph is constantly trying to learn more about real-world entities, it can have an impact on the search results that are returned for certain queries. For example, if you search for “Barack Obama,” you’ll not only see results about him but also information from the Knowledge Graph about related entities like “Michelle Obama” and “United States.
How to get into Google’s Knowledge Graph
It should be obvious by this point that there are more benefits than drawbacks to being part of the Knowledge Graph, but how do you join?
There isn’t a set procedure, but there are several things you can do to raise your chances.
1. Step up your PR and link-building game
If you’re looking to get your business in Google’s Knowledge Graph, you need to up your PR and link-building game. Here are a few tips on how to do just that:
- Make sure your website is high-quality and informative. This will help encourage other websites to link to yours.
- Get involved in the online community related to your industry. This will help get your name out there and build relationships with other influencers.
- Create share-worthy content that will encourage others to link to it. This could be through blog posts, infographics, or even videos.
By following these tips, you’ll be well on your way to getting your business in Google’s Knowledge Graph.
2. Use schema markup on your site
If you want your website to appear in Google’s Knowledge Graph, you need to use schema markup. Schema markup is a code that helps search engines understand the content on your website.
Adding schema markup to your website is easy. You can either add it directly to your HTML code or use a tool like Google Tag Manager. Once you’ve added the schema markup, you need to test it to make sure it’s working properly.
Google’s Knowledge Graph is a great way to get your website in front of potential customers. By using schema markup, you can make sure that your website appears in the Knowledge Graph when people search for keywords related to your business.
3. Sign up for Google My Business
Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. By signing up for Google My Business, businesses can control what information is shown about their company when customers search for them on Google.
To sign up for Google My Business, businesses need to create a Google account if they don’t already have one. Once they have a Google account, they can go to the Google My Business website and click “Start now.” From there, businesses will need to enter their business name, address, and phone number. They will also be asked to verify their business by phone or mail. After verification, businesses can start managing their listing on Google My Business.
Google My Business is a valuable tool for businesses that want to improve their online visibility and reach more customers.
4. Create a wikidata.org entry
If you want your business to appear in Google’s Knowledge Graph, you need to create a wikidata.org entry. Here’s how:
First, go to https://www.wikidata.org/ and click on the “Create a new item” button.
Second, enter your business name in the “Label” field and click “Add”.
Third, select the appropriate type of entity from the drop-down menu (e.g., company, organization, etc.).
Fourth, add a description of your business in the “Description” field and click “Add”.
Fifth, add any relevant aliases for your business in the “Alias” field and click “Add”.
5. Get a Wikipedia page
A Wikipedia page is a great way to improve your online visibility and credibility. Here’s how to get started:
- Choose a topic for your page. It can be about anything that you’re passionate about or have expertise in.
- Do some research to make sure that there isn’t already a page devoted to that topic.
- Once you’ve chosen a topic and confirmed that there isn’t an existing page, you can create one! The process is fairly straightforward:
- Go to Wikipedia.org and click on the “Create account” link in the top-right corner of the homepage.
- Follow the instructions to set up your account. You’ll need to provide a valid email address and create a username and password.
6. Be consistent
If you want to get into Google’s Knowledge Graph, you need to be consistent. That means having a consistent name, address, phone number, and category across all your online listings.
The first step is to make sure your business is listed in Google My Business. Once you’re there, claimed your listing and fill out all the information. This is where you’ll input your business name, address, and phone number. Make sure this information is the same as what appears on your website and other online listings.
The next step is to create or claim your business listings on other directories like Yelp, Bing Places for Business, and Apple Maps. Again, make sure that the information on these listings matches what’s on your website and Google My Business listing.
How to suggest changes to your Knowledge Panel
If you want to suggest a change to your Knowledge Panel, there are a few things you need to know. First, you’ll need to sign in to your Google account. Then, go to https://www.google.com/webmasters/tools/knowledge-graph and use the “Suggest a Change” link.
Once you’re on the “Suggest a Change” page, you’ll need to select the type of change you’re suggesting. After that, provide as much detail as possible about the change you’re suggesting. Finally, hit submit and Google will review your suggestion.
