If your website is down for more than a couple of days, Google will begin to deindex your pages from search results.
This was stated by Google’s Search Advocate John Mueller during the December 10 Google Search Central SEO office-hours hangout.
Aakash Singh, an SEO, joined Livestream to ask Mueller how he can minimize the impact on search rankings while his client’s website is offline for more than a week.
Unfortunately for Singh and his client, taking a website offline for a week will have a negative impact on its SEO and search rankings.
Mueller claims that if a website’s pages become inaccessible, it will only be a matter of days before they are de-indexed.
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Mueller then suggests an alternative method for dealing with planned downtime, but this does not guarantee that no harm will be done in the short term.
In the section below, you can read his complete response.
Google’s John Mueller Discusses the SEO Implications of Website Downtime
It will be impossible to avoid negative effects on search rankings if a website is down for more than a few days, whether planned or unplanned.
Mueller states:
“I don’t think you’ll be able to do it for that time, regardless of whatever you set up. For an outage of maybe a day or so, using a 503 result code is a great way to tell us that we should check back. But after a couple of days we think this is a permanent result code, and we think your pages are just gone, and we will drop them from the index.
And when the pages come back we will crawl them again and we will try to index them again. But it’s essentially during that time we will probably drop a lot of the pages from the website from our index, and there’s a pretty good chance that it’ll come back in a similar way but it’s not always guaranteed.”
The key takeaway here is that the impact of prolonged downtime will last longer than the outage itself.
Your pages will not reappear right away, and when they do, there will be significant fluctuations in search rankings before things settle down.
“So any time you have a longer outage, where I’m thinking more than a couple of days, I would assume that at least temporarily you will have really strong fluctuations and it’s going to take a little bit of time to get back in.
It’s not impossible because these things happen sometimes. But if there’s anything you can do to avoid this kind of outage, I would try to do that.”
What should a website do if it goes down for an extended period of time?
Mueller suggests creating a static version of the site to which users can be directed while the main site is unavailable.
However, if at all possible, ensure that the outage lasts no longer than a day.
“… that could be something like setting up a static version of the website somewhere and just showing that to users for the time being. But especially if you’re doing this in a planned way I would try to find ways to reduce the outage to less than a day if at all possible.”
Hear Mueller’s full response in the video below:
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