YouTube is releasing an update to its analytics reports that will help content creators who create videos in a variety of formats.
You can now see the total number of video views for each type of content you’ve uploaded to your channel.
Data was previously compiled into a single metric that counted views for all content types.
These changes are being made to help you understand and compare the performance of various video formats on YouTube.
You can see which type of content is generating the most engagement for your channel by comparing views of regular videos, Shorts, and livestreams.
Here’s more information on the changes to YouTube Analytics, including why they’re being made and answers to common questions.
In YouTube Analytics, data should be separated by content type
When this change takes effect, you’ll notice that the Reach and Engagement tabs that you’re used to seeing at the channel level are no longer available in YouTube Studio. A new tab called Content will take their place.
The Content tab will become a consolidated home where you can track the performance of your various content types.
Here’s more on the YouTube Analytics changes, including why they’re being made and answers to frequently asked questions.
Read Private: YouTube Statistics for Your Business.
Data should be separated by content type in YouTube Analytics.
You’ll notice that the Reach and Engagement tabs that you’re used to seeing at the channel level are no longer available in YouTube Studio once this change takes effect. They will be replaced by a new tab called Content.
The Content tab will serve as a centralised location for tracking the performance of various content types.
This change only affects analytics at the channel level. There have been no modifications to video-level analytics.
What’s the Deal With YouTube’s Changes?
Separate analytics are in high demand, according to creator feedback. All video views are currently combined into a single metric, as previously stated.
For the first time, YouTube is adding separate analytics as well as the ability to compare metrics.
There is no data being removed; rather, it is being presented in a different way.
If data appears to be missing, it has most likely been relocated. Instead of having its own section, data on traffic sources will appear throughout YouTube Analytics.
Answers To Common Questions
What Do You Think About Watch Time?
Creators may be curious as to when they’ll have access to even more detailed information, such as watch time by content type.
According to YouTube, it’s difficult to include all metrics in all places. On desktop, you can access Advanced Mode in the top right corner of YouTube Studio to see watch time by content type.
You can filter metrics by content type from there, allowing you to get watch time for various formats.
What about data from the past?
Only a limited number of metrics filtered by content type are available.
If you want to see a complete history of your data, you can do so in Advanced Mode on YouTube Analytics’ desktop version.
Learn more from youtube and read YouTube Confirms Shorts Views Don’t Count For Monetization.
