The most popular social media platform is stepping up its advertising efforts.
TikTok has added new features for advertisers in recent months in order to help monetize its platform.
TikTok Pulse is the newest feature for advertisers, and it allows brands to participate in the community’s everyday moments and culture.
What Is TikTok Pulse and How Does It Work?
TikTok Pulse is a new contextual advertising solution, which means your ads will appear in the context of popular content.
Your ads can appear next to content in a user’s For You feed, for example.
According to TikTok’s new Pulse solution, your brand’s TikTok ad will appear among the top 4% of all videos on the platform.
TikTok Pulse also has the following features:
- Encourage participation and action.
- Brand suitability measurements with confidence
TikTok will currently offer 12 Pulse categories for brands to choose from when displaying their content. The following are some of the categories included (but not all):
- Beauty
- Fashion
- Cooking
- Gaming
It gives you the ability to engage with the groups that are most relevant to you by allowing you to choose the category where your ads appear.
TikTok will use an in-house inventory filter to ensure that your ads appear next to high-quality content.
They make certain that the content displayed is verified and of the highest brand suitability on the platform.
Its third-party brand suitability and viewability verification is one way to measure that impact. These tools will be available to you for post-campaign analysis.
Read When is the Best Time to Post on TikTok?
An Up-and-Coming Revenue-Sharing Scheme
TikTok is pursuing its first revenue share programme because its platform is so diverse in terms of individual creators, public figures, and advertisers.
Individual creators and media publishers with at least 100k followers are currently eligible to participate in the programme.
When more information about the new revenue sharing programme becomes available, we will update this post.
Learn more from TikTok and read TikTok Launches Search Ads Beta For Selected Partners.
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