BrightEdge, a leader in enterprise organic search and content performance, has acquired OnCrawl in order to make data science solutions more accessible to SEOs.
Oncrawl is a tool that crawls websites in the same way that a search engine bot does, and then generates reports with actionable SEO insights.
Each company believes that data science is the future of SEO, but they take different approaches to realize this vision.
BrightEdge and Oncrawl want to de-mystify machine-to-machine communication so that businesses can send more powerful signals to search engines and other web entities.
Businesses no longer have to choose between these industry-leading organic search tools to meet their requirements.
Users can benefit from the combined capabilities of BrightEdge and Oncrawl, as the two companies have teamed up to offer integrated and dedicated search marketing solutions.
Users of BrightEdge will be able to perform advanced data science tasks, while Oncrawl users will be able to automate and visualize their data.
For businesses, this means less manual labor, greater scalability, and more insights without the need to invest in a new tool.
BrightEdge and Oncrawl claim to be the first in the world to offer a solution
The companies claim that this deal brings a world-first solution to the market in a press release:
“The deal creates the world’s most comprehensive, flexible, and intuitive organic search software. In addition, it is the first and only one capable of addressing the informational data complexities faced by modern enterprise marketing departments of today.”
What is the source of this assertion?
Well, there’s a lot of data out there that SEO experts aren’t taking advantage of.
Traditionally, SEO has relied on best practices based on assumptions. To a large extent, it still does.
According to Gartner, marketing technology stacks are only used 58 percent of the time on average by Martech teams.
Data analysis is one area of platforms that is becoming increasingly complex, particularly in the context of SEO.
It’s possible that existing platforms are too difficult to use, which is why so much data is thrown away.
BrightEdge & Oncrawl Addressed Pain Points
BrightEdge hopes that by acquiring Oncrawl, it will be able to address the issue of unused data by assisting SEO professionals in accomplishing tasks that they haven’t been able to do with other tools.
The company says in a statement to Search Engine Journal:
“SEO teams need to adapt and become more like data scientists in how they approach SEO analysis without adding more manual work.
Businesses today need greater flexibility in building a SEO technology stack. Solutions need to simplify this while also allowing for greater sophistication in data analysis.
For organizations using a standalone technical platform, workflows and API hooks must be retained. At the same time, they need key capabilities for top level governance across web properties.
This is critical to maintain hygiene without interrupting testing and one-off projects.
Only BrightEdge and Oncrawl can provide the flexibility to do both under one roof.”
Users have the freedom to manipulate data in any way they want, in addition to extracting robust sets of data.
The data is ready to use right away, but more technically-savvy users can go even further by creating multiple pipelines to combine and match data into tables for analysis.
All of this can be done automatically with Oncrawl’s website crawling technology and presented in a usable format with BrightEdge’s data visualization technology.
What Does This Mean for Current Customers?
BrightEdge has ensured that customers will benefit from independent and combined structures with no price changes or service disruptions as part of this agreement.
Oncrawl technologies are available to users at no additional cost from BrightEdge.
Users of Oncrawl will have access to a wide range of AI and automation technologies (such as BrightEdge Autopilot), which will aid their SEO efforts.
Learn more from SEO and read According to a survey, the majority of SEOs do not disavow spammy links.
