Google shares information about the top trending Halloween-related searches this year, such as the most popular costumes and haunted house locations in Maps, among other things.
Google publishes Halloween search insights every year, and this year is no exception.
While the most popular movies remain fairly consistent from year to year, the top trending Halloween costumes reveal what is currently capturing the attention of mainstream society.
As a marketer, keeping your finger on the pulse of popular culture can help you connect with your audience and make your brand more relatable.
This year, Google will publish information on:
- Top Halloween films
- The best Halloween costumes
- Most-looked-for pumpkin patches
- The most popular spooky activities in the United States
Here’s a rundown of the key findings from Google’s report.
Top Halloween Films
This list includes both Halloween classics and family-friendly classics.
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Over the last week, the most-searched Halloween movies in the United States have been:
- Halloween (1978)
- Friday the 13th
- Hocus Pocus
- A Nightmare on Elm Street
- Halloweentown
The Best Halloween Costumes
Searches for costume stores typically peak on Halloween, but Google can’t wait until then to release the data.
Here’s what it learned about popular Halloween-related searches during the first week of October.
Here are the top costume searches in the United States this week.
Trending Halloween costumes:
- Squid Game
- Gorilla
- Britney Spears
- Carnage
- Venom
Trending couples costumes:
- Trixie and Timmy Turner
- Bonnie and Clyde
- Skid and Pump
- Mr. and Mrs. Smith
- Cosmo and Wanda
Trending dog costumes:
- Squid Game
- Race car
- Vampire
- Donkey
- Lobster
Popular Pumpkin Patches
Between September and October, there is a 375 percent increase in pumpkin-related searches on Google Maps.
During this time, the most popular keyword is “pumpkin patch,” which has increased by nearly 470 percent.
Here are some of the most popular pumpkin patches on Google Maps in the United States:
- Pingree Grove, IL’s Goebbert’s Pumpkin Patch and Apple Orchard
- Glen, IL’s Bengtson’s Pumpkin Farm and Fall Fest
- Wheatland, California’s Bishop’s Pumpkin Farm
- Snohomish, WA’s Bob’s Corn & Pumpkin Farm
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Halloween Activities with the Most Searches
Between September and October, searches for spooky activities such as corn mazes and haunted houses increase by 270 percent and 500 percent, respectively.
Here are some of the most popular spooky season activities on Google Maps in the United States:
- Buford Corn Maze is located in Buford, Georgia.
- Mountville, Pennsylvania’s Field of Screams
- Oakland, California’s Piedmont Avenue Pumpkin Patch
- Tampa Bay, Florida’s Howl-O-Scream
- Mentone, California’s Greenspot Farms
- Texas Pumpkin Fest takes place in Leander, Texas.
- Stone Mountain, Georgia’s Netherworld Haunted House
- Lehi, Utah’s Cornbelly’s Corn Maze and Pumpkin Fest
- The Rutledge Corn Maze is located in Olympia, Washington.
- Spring City, Pennsylvania’s Pennhurst Asylum
Halloween Candy Most Popular
Finally, Halloween wouldn’t be complete without candy, so Google has created a couple of infographics depicting people’s candy preferences by state.
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