Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin, makes it easier to optimize Shopify product pages and blogs.
Yoast SEO for Shopify will be available in 27 languages and will include a 14-day free trial when it launches on January 18.
Yoast SEO for Shopify will charge a monthly subscription fee of $29 after the trial period ends.
If you’ve used Yoast SEO for WordPress, which has over 5 million active installations, you’ll know what to do with the Shopify app.
Here’s a rundown of the most important features:
- SEO analysis: Aids in optimizing your posts for specific keywords. Yoast’s understanding of related key words and synonyms assists you in writing naturally.
- Readability analysis: Use real-time readability analysis to create SEO-friendly product pages and blogs that show how and where your content can be improved.
- Yoast SEO adds important structured data that helps Google understand what your website is about automatically.
- Previews on social media: In addition to seeing how your products and posts will appear on Google, you can see how they will appear when shared on social media.
Paid users will have access to the Yoast SEO academy, which includes seven courses and quizzes to test their knowledge. Yoast also provides its customers with priority support 24 hours a day, seven days a week.
You can learn more about the Shopify app on January 20 during Yoast’s online version of YoastCon, which will feature speakers discussing all things eCommerce SEO. YoastCon will be geared toward both Shopify and WordPress users.
Shopify SEO: How to Optimize Your Shopify Site for Google
Why Shopify?
If you’re familiar with Yoast as a company, you’re probably aware that it only supports open-source platforms.
That may make you wonder why Yoast is suddenly supporting Shopify, a closed source platform.
In an announcement, Yoast addressed that question, noting the obvious fact that this allows the company to sell its product to a larger number of people.
However, there is more to it than that, as Shopify allows small businesses to sell products directly to consumers rather than through a third party.
Yoast wants to be a part of that mission, stating:
“We strongly believe in Shopify’s mission to bring small businesses online. We feel that it is important for the internet that people have their own website and not sell their products via a third party. With our Yoast SEO for Shopify app, we want to help people rank with their own online store.”
So, how about WordPress?
Yoast SEO for WordPress will not be discontinued and will continue to receive the same level of support.
The company reiterates its commitment to “Five For The Future,” an initiative in which businesses pledge 5% of their resources to the WordPress project.
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