LinkedIn is changing the way content is ranked in people’s feeds by updating its algorithm.
Users will also have more control over their feeds, with the ability to prevent certain types of content from appearing.
You can also choose to see more content from non-networked thought leaders, industry experts, and creators.
This update aims to provide a more personalized and relevant experience for users while also encouraging meaningful conversations and engagement.
Here’s a rundown of all the updates coming to LinkedIn’s feed.
Users Will Have More Control Over Feed Content LinkedIn now allows users to limit the content they don’t want to see in their feed.
Individual posts can be marked as “I don’t want to see this,” and content from specific authors can be minimized.
According to Linda Leung, Director of Product Management at LinkedIn,
“We’re testing new ways for how you can receive status updates on each individual report that you submit. We’re always seeking to improve, so there’s more to come in feed controls. In the future, the more you use this, the more we learn your preferences and can tailor your experience.”
Users will also be able to control how much political content appears in their news feed. This feature is currently only being tested in the United States, but it may be expanded to other regions and languages in the future.
Read How to Succeed at B2B Marketing on LinkedIn.
Irrelevant News and Updates Will Be Shown Less in the Feed
LinkedIn’s feed algorithm has been tweaked to display more targeted activity from a user’s network.
It will try to prioritize valuable posts and actions over comments or actions that members will not find useful.
Based on feedback, LinkedIn will filter polls to show only those that are helpful and relevant.
Low-quality content that expressly asks for interactions will not be promoted, as LinkedIn strives to encourage better quality content.
LinkedIn’s feed will include fewer of the following:
- Irrelevant updates, such as a connection’s comment on someone you aren’t connected to’s post
- Posts with a political bent (if you choose to)
- Users will no longer be notified of every change in position or update in their network via alerts.
- Low-quality click-bait posts intended to elicit responses
- Polls conducted by strangers
What Does This Mean for Companies?
For the sixth quarter in a row, LinkedIn’s engagement numbers have increased. As a result, the opportunity for businesses that use it in their marketing and recruiting strategies has increased.
However, in light of these new developments, some businesses may need to reconsider their strategy. They won’t be able to use “growth hacks” to attract a large audience anymore, and instead will have to focus on producing high-quality content that will drive engagement and attract an audience.
Learn more from LinkedIn and read LinkedIn allows freelancers to advertise their services for free.
