Beginning Saturday, January 8, 2022, New York state will allow mobile or online sports bets. Google Ads gambling policy has been updated to allow ads for sports betting from certified and state-licensed entities in New York State. The New York State Gaming Commission confirmed this yesterday, and it goes into effect tomorrow at 9 a.m. local time.
The Announcement
Google made the announcement, stating that “the Google Ads Gambling and games policy United States country-specific will be updated in January 2022.” We will begin accepting and running sports betting advertisements from certified, state-licensed entities in New York on January 8.”
“Advertisers must apply for certification,” Google added, and “applications for certification will be open to advertisers who wish to promote online gambling content in this region on January 7, 2022.”
Google’s policy will not be updated until tomorrow, but it will be updated tomorrow. “The Gambling and games policy page will be updated when the policy goes into effect,” Google stated.
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Why The Change
The Supreme Court overturned the Professional and Amateur Sports Protection Act, a federal law passed in 1992 that prohibited all but a few states from legalizing sports betting.
Who Is Impacted
You can expect gambling sites and apps from Caesars Sportsbook, DraftKings, FanDuel, and Rush Street Interactive to take advantage of this.
Why We Care
If you have clients or run ads for a company that offers online sports betting, you may want to consider expanding your Google Ads for New Yorkers.
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