Google has released a new report that details how customer expectations are shifting and what people expect from businesses this year.
Customers want things both sooner and later, according to a comparison of search volume from 2021 to 2022.
Customers want the ability to shop late at night if they’re shopping in person, and they want items delivered as soon as tomorrow if they’re shopping online.
They also want new experiences from businesses, such as the ability to dine with their pet.
The report’s data comes from an analysis of billions of recent search queries by the Google Ads Research and Insights team.
Keeping up with changing consumer expectations can help your company better meet their needs, ensuring that they continue to choose you over competitors.
The report delves into how customers phrase their needs when using Google Search to find information.
By emphasizing some of these key phrases on your website or business listing, you can meet customers where they are in Google.
Here are the most important takeaways from Google’s report on consumer behavior and market trends.
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Consumer Expectations are Increasing
Expectations for new experiences, services, and ways to shop are rising, with more people looking for:
- “Late-night shopping” has increased by 100% year over year.
- “24/7 customer service” has increased by 500% year over year.
- “Dog-friendly restaurants” have increased by 100% year over year.
- “Next-day flower delivery” has increased by 800% year over year.
These trends emphasize how quickly consumers expect to have products in their hands.
They also want extended customer service hours after the purchase.
Customers expect more of the conveniences of home when visiting local businesses. For example, they might be able to bring their dog to a restaurant.
If your company caters to these needs, make sure it’s prominently displayed on your website so that searchers can find you.
In-person events are making a comeback
Consumers are itching to get out of the house and participate in some live events once more.
Searches for: are on the rise.
- “Cinema near me” has increased by 300 percent in the last year.
- “Seating chart”: Up 600% from the previous year.
- “Spring break” has increased by 100% year over year.
- “Unique things to do in” has increased by 100% year over year.
These trends suggest that consumers are more comfortable attending in-person events this year, which is good news if you’re hosting one.
However, as evidenced by the “unique things to do” search trend, people don’t want everything to be the same as it used to be.
Consumers will not necessarily settle for the same old things they did before when it comes to in-person events.
Trends in Pandemics That Have Persisted
Several “pandemic-related trends,” as Google describes them, have persisted.
Searches for the following terms are still on the rise:
- The “makeup game” is up 700% year over year.
- The number of “best movies to stream right now” has increased by 300 percent year over year.
- “Nursery plants near me” has increased by 100% year over year.
- “Female hair trends” are up 800% year over year.
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