{"id":3020,"date":"2022-06-02T09:54:00","date_gmt":"2022-06-02T09:54:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=3020"},"modified":"2022-06-02T17:35:24","modified_gmt":"2022-06-02T17:35:24","slug":"4-seo-copywriting-tips-for-sharper-and-more-effective-copy","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/4-seo-copywriting-tips-for-sharper-and-more-effective-copy\/2022\/","title":{"rendered":"4 SEO Copywriting Tips For Sharper and More Effective Copy"},"content":{"rendered":"\n

I can’t recall the last time I worked on a website that was delayed due to technical issues.<\/p>\n\n\n\n

Delays are almost never caused by coding.<\/p>\n\n\n\n

The copy is always the culprit.<\/p>\n\n\n\n

Until they’re faced with a blank page, everyone believes they can write copy.<\/p>\n\n\n\n

Your employees may be subject matter experts, but that doesn’t mean they’ll be able to meet a copywriting deadline.<\/p>\n\n\n\n

Copywriting is a difficult task.<\/p>\n\n\n\n

It can be difficult to write SEO-friendly copy.<\/p>\n\n\n\n

However, even inexperienced SEO copywriters can make a significant difference by following a few simple guidelines.<\/p>\n\n\n\n

1. Choose 2\u20133 keywords or keyword phrases to focus on<\/h2>\n\n\n\n

Many inexperienced SEO copywriters make the error of attempting to target too many keywords or keyword phrases on a single page.<\/p>\n\n\n\n

If you try to target more than two or three keyword phrases on a single page, your copy will sound disjointed, in my experience.<\/p>\n\n\n\n

The best sales copy is usually laser-focused.<\/p>\n\n\n\n

Even in long-form pieces, targeting too many keywords \u2013 especially unrelated keywords \u2013 results in copy that fails to pique the reader’s interest.<\/p>\n\n\n\n

The reader will not take the desired action \u2013 in this case, the conversion \u2013 if the copy is not focused.<\/p>\n\n\n\n

I recently participated in a Twitter discussion in which participants chastised a conference speaker for claiming that a blog post<\/a> should be 2,500 words long.<\/p>\n\n\n\n

It’s possible that the conference speaker is correct.<\/p>\n\n\n\n

It’s possible that the conference speaker is mistaken.<\/p>\n\n\n\n

There is no such thing as a “magic word count” for a post.<\/p>\n\n\n\n

Your content should be as long as necessary to adequately answer your site visitors’ questions.<\/p>\n\n\n\n

You may only need 50 words on that page if you can answer the question in 50 words.<\/p>\n\n\n\n

You should be fine as long as both site visitors and search engine robots can determine the page’s context.<\/p>\n\n\n\n

There’s no need to keep track of your words.<\/p>\n\n\n\n

The length of your blog post is irrelevant to your visitors.<\/p>\n\n\n\n

And, contrary to some conference speakers’ assertions, Google is unconcerned about the length of your post.<\/p>\n\n\n\n

Copy that is “too big for its britches” is prone to being unfocused.<\/p>\n\n\n\n

Long-form copy is ideal for customers seeking information or who are at the beginning of the buying process.<\/p>\n\n\n\n

Visitors who are ready to buy or become leads, on the other hand, have most likely done their homework.<\/p>\n\n\n\n

Rehashing information that the visitor already knows will cause them to lose interest, leave, and not convert it into a sale or lead.<\/p>\n\n\n\n

Even the most seasoned copywriters benefit from focusing on just a few keyword phrases in their work.<\/p>\n\n\n\n

The writing tends to become more focused and crisp.<\/p>\n\n\n\n

It also has a higher conversion rate.<\/p>\n\n\n\n

2. Dividing Your Copy<\/h2>\n\n\n\n

On a web page, large walls of text can be intimidating.<\/p>\n\n\n\n

When a visitor comes across a page that is nothing but pixels and pixels of copy, it can be off-putting enough to cause the visitor to procrastinate and leave the page.<\/p>\n\n\n\n

Including graphic elements like bulleted or numbered lists, pull quotes, and plenty of images, among others.<\/p>\n\n\n\n

Webmasters can transform intimidating walls of text into appealing web pages that convert visitors into customers.<\/p>\n\n\n\n

Simply by changing the formatting of a page, I’ve seen it go from not converting anyone into anything to being a sales machine.<\/p>\n\n\n\n

One thing that perplexes me is B2B marketers’ aversion to including any images of a living, breathing human being on their pages.<\/p>\n\n\n\n

On B2C pages, we know that images of smiling, happy people boost conversion rates, but we forget that B2B customers are just B2B consumers at work.<\/p>\n\n\n\n

But how do I know that an image of a real, happy, smiling customer will boost your blog post’s conversion rate?<\/p>\n\n\n\n

No, I don’t think so.<\/p>\n\n\n\n

In fact, I’d want to try out a few different graphic tweaks on a wall of text to see what works best.<\/p>\n\n\n\n

I was talking with some other agency owners the other day about our agency’s unique selling points.<\/p>\n\n\n\n

My friend claimed that his firm had conducted more A\/B tests than any other firm currently in operation.<\/p>\n\n\n\n

That, in my opinion, is a fantastic selling proposition.<\/p>\n\n\n\n

He is well aware that images of smiling, happy people are no longer limited to consumer goods.<\/p>\n\n\n\n

3. Use a post-it note to keep track of your keywords<\/h2>\n\n\n\n

Everyone knows that tracking your caloric intake is one of the most beneficial things you can do when it comes to losing weight.<\/p>\n\n\n\n

It’s critical to keep track of the words you’re writing when writing copy for SEO.<\/p>\n\n\n\n

It’s particularly important to know how frequently your keyword phrase appears in your copy.<\/p>\n\n\n\n

There’s no hard and fast rule about how many times you can use a keyword in a piece of copy, just like there isn’t one for overall word count.<\/p>\n\n\n\n

Novice SEO copywriters have a tendency to stuff the copy with keywords, making it read like a catalog entry.<\/p>\n\n\n\n

This isn’t the way to go.<\/p>\n\n\n\n

The copy must be understandable to the end user.<\/p>\n\n\n\n

The copy must appeal to search engine robots in order for them to understand what the content is about, but the context need not be telegraphed.<\/p>\n\n\n\n

You don’t have to bombard the search engine with signals indicating that a page is about a specific keyword phrase.<\/p>\n\n\n\n

Anecdotally, I advise writers to repeat each targeted phrase at least twice in a block of copy.<\/p>\n\n\n\n

However, there are times when using a phrase more than twice makes sense.<\/p>\n\n\n\n

I would be wary of using a keyword phrase only once.<\/p>\n\n\n\n

With other signals, you can rank a page with just one keyword phrase mention for phrases that aren’t as competitive, but more often than not, it takes more than one mention.<\/p>\n\n\n\n

However, this introduces the post-it note.<\/p>\n\n\n\n

I keep track of my keywords on a post-it note next to my keyboard when writing SEO copy.<\/p>\n\n\n\n

As I write the copy, I mark each keyword phrase with a check mark as I use it.<\/p>\n\n\n\n

However, as I write the first draught, I try not to keep track of the keyword phrases.<\/p>\n\n\n\n

Every time I use the phrase, I simply mark it with a checkmark.<\/p>\n\n\n\n

I read through my first draught to make sure it makes sense, and I count my keyword mentions to ensure I’ve included everything.<\/p>\n\n\n\n

I re-organize and start over if everything isn’t included, or if the copy doesn’t flow around the targeted keywords.<\/p>\n\n\n\n

It can be a frustrating process at first, but you’ll eventually get to the point where you can make minor changes to the draught and publish a final version.<\/p>\n\n\n\n

4. Read the text aloud<\/h2>\n\n\n\n

If you’re unsure, read your copy aloud.<\/p>\n\n\n\n

If you’re still not sure, read it out loud to a friend.<\/p>\n\n\n\n

When you read the copy out loud, you aren’t necessarily looking for ways to improve it \u2013 it should already be good by this point.<\/p>\n\n\n\n

When SEO specialists and Webmasters read the copy aloud, they can determine if it flows.<\/p>\n\n\n\n

We can’t put a round peg into a square hole because it’s too big.<\/p>\n\n\n\n

When we try to target a keyword on a page where the context does not match the intent of the targeted phrase, the same thing happens.<\/p>\n\n\n\n

If you read your copy aloud, you’ll almost always notice if it’s crammed with keywords.<\/p>\n\n\n\n

What we’ve discovered is that you can fit a lot more keywords into the copy than you might think \u2013 and the flow will still work.<\/p>\n\n\n\n

We usually find at least one to two more instances where we could logically use a keyword phrase in the copy by reading it aloud.<\/p>\n\n\n\n

In Conclusion<\/h2>\n\n\n\n

Finally, any copywriter can take simple steps to make their content more SEO friendly.<\/p>\n\n\n\n

And mastering those steps does not necessitate years of practice.<\/p>\n\n\n\n

Always test, and remember that you’re golden if the search engines understand the context of the copy and users are persuaded to take some sort of the desired action.<\/p>\n\n\n\n

Learn more from SEO<\/a> and read You Should Know These 12 Essential On-Page SEO Factors<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

With these copywriting tips, you can avoid common mistakes that can make your writing less engaging and search engine friendly.<\/p>\n","protected":false},"author":1,"featured_media":3023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[24],"tags":[],"class_list":["post-3020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"\n4 SEO Copywriting Tips For Sharper and More Effective Copy | SEOPolarity<\/title>\n<meta name=\"description\" content=\"With these copywriting tips, you can avoid common mistakes that can make your writing less 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