{"id":2977,"date":"2022-05-24T09:27:00","date_gmt":"2022-05-24T09:27:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2977"},"modified":"2022-05-24T19:30:49","modified_gmt":"2022-05-24T19:30:49","slug":"google-introduces-new-video-ads-manager-tools","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/google-introduces-new-video-ads-manager-tools\/2022\/","title":{"rendered":"Google Introduces New Video Ads Manager Tools"},"content":{"rendered":"\n<p>We all understand the importance of sending the right message to the right customer at the right time.<\/p>\n\n\n\n<p>When Google introduced Video Ads, it was a new way to reach out to users.<\/p>\n\n\n\n<p>Google Ad Manager, on the other hand, was not designed to provide such detailed information on a campaign type like video.<\/p>\n\n\n\n<p>This update is for you if you&#8217;ve ever struggled to gather data on video and programmatic ad performance.<\/p>\n\n\n\n<p>Google Ad Manager has released a new set of tools to help you save time, manage your video streams, and increase video revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-video-health-programmatic-tools\">Video Health Programmatic Tools<\/h2>\n\n\n\n<p>The new tool is designed to assist publishers in better comprehending insights. When you log into your account, you&#8217;ll see highlighted opportunities that you might have overlooked previously.<\/p>\n\n\n\n<p>The Programmatic Video Health tool can provide more in-depth insights into the performance of inventory at auctions when compared to other sources.<\/p>\n\n\n\n<p>A new video signals card will provide an overview of the performance of your specific video inventory. It monitors the following signals:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Viewability<\/li><li>App or web domain name<\/li><li>Audience information<\/li><\/ul>\n\n\n\n<p>These signals also indicate the potential revenue impact of videos. The signals listed above will help you value your video inventory and identify areas where certain metrics can be improved.<\/p>\n\n\n\n<p>The Video Ad Serving Template (VAST) errors insights card is the second tool added for programmatic and video.<\/p>\n\n\n\n<p>While this may appear intimidating, we&#8217;ll break down what this means and how you can benefit from it.<\/p>\n\n\n\n<p>The VAST errors card automates the display of the number of errors in your video library. It also indicates which line items are causing problems.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"373\" src=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/05\/vast-errors-insights-card.png\" alt=\"\" class=\"wp-image-2978\" srcset=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/05\/vast-errors-insights-card.png 614w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/05\/vast-errors-insights-card-300x182.png 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Video Reporting in Real-Time<\/h2>\n\n\n\n<p>Google increased the availability of historical ad serving data by tenfold.<\/p>\n\n\n\n<p>This significant enhancement reduced the time it takes to access performance data to under two minutes.<\/p>\n\n\n\n<p>It&#8217;s critical to be able to quickly review ad-level data to identify and correct errors. Time is money, especially if your videos are seen by a large audience.<\/p>\n\n\n\n<p>Finally, the YouTube Ads Delivery Tool can test ad delivery on YouTube inventory in real-time.<\/p>\n\n\n\n<p>You can see information such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ad requests<\/li><li>Key-values<\/li><li>Details for winning line items<\/li><\/ul>\n\n\n\n<p>These insights help you quickly validate and resolve any inventory issues so you can get back to work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Are These Tools Important?<\/h2>\n\n\n\n<p>You probably spent a lot of time digging through video inventory before the video signals and VAST error cards were introduced.<\/p>\n\n\n\n<p>You can cross a lot of manual tasks and report pulls off your list with automated insights.<\/p>\n\n\n\n<p>You can sort the line items of errors in the VAST errors report by revenue impact.<\/p>\n\n\n\n<p>To get the most out of these new tools, concentrate on high-impact areas of improvement for your video inventory.<\/p>\n\n\n\n<p>Learn more from <a href=\"https:\/\/seopolarity.com\/blog\/category\/seo\/\">SEO<\/a> and read <a href=\"https:\/\/seopolarity.com\/blog\/a-guide-for-content-creators-and-marketers-on-youtube-and-video-spam\/2022\/\">A Guide for Content Creators and Marketers on YouTube and Video Spam<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With new automated tools in Google Ad Manager, you can start streamlining your programmatic and video ad performance.<\/p>\n","protected":false},"author":1,"featured_media":2980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[29,24],"tags":[],"class_list":["post-2977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Introduces New Video Ads Manager Tools | SEOPolarity<\/title>\n<meta name=\"description\" content=\"With new automated tools in Google Ad Manager, you can start streamlining your 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