{"id":2903,"date":"2022-05-08T09:30:00","date_gmt":"2022-05-08T09:30:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2903"},"modified":"2022-05-08T15:45:05","modified_gmt":"2022-05-08T15:45:05","slug":"advertisers-can-now-reach-users-through-tiktok-in-a-new-way","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/advertisers-can-now-reach-users-through-tiktok-in-a-new-way\/2022\/","title":{"rendered":"Advertisers Can Now Reach Users Through TikTok In A New Way"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The most popular social media platform is stepping up its advertising efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/seopolarity.com\/blog\/how-to-make-and-sell-merch-on-tiktok\/2022\/\">TikTok<\/a> has added new features for advertisers in recent months in order to help monetize its platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Pulse is the newest feature for advertisers, and it allows brands to participate in the community&#8217;s everyday moments and culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-tiktok-pulse-and-how-does-it-work\">What Is TikTok Pulse and How Does It Work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Pulse is a new contextual advertising solution, which means your ads will appear in the context of popular content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your ads can appear next to content in a user&#8217;s For You feed, for example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to TikTok&#8217;s new Pulse solution, your brand&#8217;s TikTok ad will appear among the top 4% of all videos on the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok Pulse also has the following features:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Encourage participation and action.<\/li><li>Brand suitability measurements with confidence<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok will currently offer 12 Pulse categories for brands to choose from when displaying their content. The following are some of the categories included (but not all):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Beauty<\/li><li>Fashion<\/li><li>Cooking<\/li><li>Gaming<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It gives you the ability to engage with the groups that are most relevant to you by allowing you to choose the category where your ads appear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok will use an in-house inventory filter to ensure that your ads appear next to high-quality content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They make certain that the content displayed is verified and of the highest brand suitability on the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its third-party brand suitability and viewability verification is one way to measure that impact. These tools will be available to you for post-campaign analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read <a href=\"https:\/\/fileproinfo.com\/blog\/when-is-the-best-time-to-post-on-tiktok\/2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">When is the Best Time to Post on TikTok?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An Up-and-Coming Revenue-Sharing Scheme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok is pursuing its first revenue share programme because its platform is so diverse in terms of individual creators, public figures, and advertisers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Individual creators and media publishers with at least 100k followers are currently eligible to participate in the programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When more information about the new revenue sharing programme becomes available, we will update this post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more from <a href=\"https:\/\/seopolarity.com\/blog\/category\/social\/tiktok\/\">TikTok<\/a> and read <a href=\"https:\/\/seopolarity.com\/blog\/tiktok-launches-search-ads-beta-for-selected-partners\/2022\/\">TikTok Launches Search Ads Beta For Selected Partners<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok announced a new advertising option for brands &#8211; TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos.<\/p>\n","protected":false},"author":1,"featured_media":2905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[40,30,39],"tags":[],"class_list":["post-2903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-social","category-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertisers Can Now Reach Users Through TikTok In A New Way | SEOPolarity<\/title>\n<meta name=\"description\" content=\"TikTok announced a new advertising option for brands - TikTok Pulse. 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