{"id":2755,"date":"2022-04-05T18:11:51","date_gmt":"2022-04-05T18:11:51","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2755"},"modified":"2022-04-05T18:11:54","modified_gmt":"2022-04-05T18:11:54","slug":"does-google-treat-unlinked-mentions-the-same-way-it-treats-links","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/does-google-treat-unlinked-mentions-the-same-way-it-treats-links\/2022\/","title":{"rendered":"Does Google treat unlinked mentions the same way it treats links?"},"content":{"rendered":"\n

Someone asked Googler John Mueller about the situation of articles talking about his site but no mentions of the brand name or domain name were linked to his site during a Google SEO Office hours hangout. He wanted to know if those mentions of his domain and brand name could be interpreted as a signal.<\/p>\n\n\n\n

John Mueller’s response was succinct and unambiguous.<\/p>\n\n\n\n

Read Are Nofollow Links A Google Ranking Factor?<\/a><\/p>\n\n\n\n

Mentions of the Brand<\/h2>\n\n\n\n

The questioner raised the issue of domain name mentions and whether Google treats them similarly to links.<\/p>\n\n\n\n

He described a scenario in which websites publish articles that mention a domain or a brand name but do not provide links to the actual websites.<\/p>\n\n\n\n

\u201c\u2026those mentions could be in the form of a brand name or it could be in the form of a person\u2019s name as well.<\/p>

\u2026Does Google still able to recognize those mentions, those names and since they have been associated with the parent company or the current particular of the brand that they are working with, does that\u2026 some kind of influence\u2026<\/p>

Just because you have been mentioned on some other places but you are not linked.\u201d<\/p><\/blockquote>\n\n\n\n

Either it’s a link or it isn’t<\/h2>\n\n\n\n

Mueller basically answered the question by saying that a brand mention isn’t a link, so it won’t be treated as one.<\/p>\n\n\n\n

Google\u2019s John Mueller answered:<\/strong><\/p>\n\n\n\n

\u201cI mean\u2026 First of all, if there\u2019s no link to your pages then it\u2019s not really a link there.<\/p>

So it\u2019s not something that we would see, kind of like, oh it\u2019s a half link worth of mention or something like that.<\/p>

It\u2019s essentially, there is no link, so there is no signal passing like there would be with any normal link there.<\/p>

So that\u2019s, I think kind of, the first thing to keep in mind.<\/p>

That doesn\u2019t mean that\u2026 kind of\u2026 these mentions are bad or that you need to avoid them or anything like that.<\/p>

It\u2019s really just, we don\u2019t treat these as links.<\/p>

And that\u2019s about it.<\/p>

And it\u2019s something where maybe users will pick that mention and they will search for your site and they go to your site anyway.<\/p>

But it\u2019s not a link to your site.<\/p>

So from that point of view, it\u2019s very different.<\/p>

I wouldn\u2019t put them into the same category.\u201d<\/p><\/blockquote>\n\n\n\n

There is no signal from brand mentions<\/h2>\n\n\n\n

Google will not treat a site that mentions a brand or website domain as a link, according to John Mueller.<\/p>\n\n\n\n

His answer was clear and unambiguous:<\/strong><\/p>\n\n\n\n

\u201cIt\u2019s essentially, there is no link, so there is no signal passing\u2026\u201d<\/p><\/blockquote>\n\n\n\n

That is to say, if no signal is passing, it has no ranking impact, similar to a link.<\/p>\n\n\n\n

Citation<\/h2>\n\n\n\n

Do Unlinked Mentions Count as Links?<\/h3>\n\n\n\n

Watch at 46:27 Minute Mark<\/strong><\/p>\n\n\n\n

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