{"id":2661,"date":"2022-03-25T09:17:00","date_gmt":"2022-03-25T09:17:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2661"},"modified":"2022-03-25T14:41:18","modified_gmt":"2022-03-25T14:41:18","slug":"ga4-and-search-ads-360-now-have-a-new-integration","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/ga4-and-search-ads-360-now-have-a-new-integration\/2022\/","title":{"rendered":"GA4 and Search Ads 360 now have a new integration"},"content":{"rendered":"\n<p>With Universal Analytics being phased out in July 2023, Google has introduced a new Google Analytics 4 and Search Ads 360 integration. This integration allows the two platforms to share valuable and necessary data.<\/p>\n\n\n\n<p>Check out these tips and the advantages of integrating with Google Analytics 4 if you use Search Ads 360.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-some-of-the-advantages-of-integration\">What Are Some Of The Advantages Of Integration?<\/h2>\n\n\n\n<p>There are a number of advantages to combining these two data sources and accounts:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Analytics 4 conversions exported to Search Ads 360<\/li><li>Search Ads 360 cost and campaign data imported to Analytics 4<\/li><li>Analytics 4 app and site engagement metrics are available in Search Ads 360<\/li><\/ul>\n\n\n\n<p>These advantages are similar to those gained by linking Universal Analytics and Search Ads 360 previously.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Getting the Most Out of Cross-Channel Reporting<\/h2>\n\n\n\n<p>The ability to report on cross-channel metrics is one of the main advantages of linking Search Ads 360 and Google Analytics 4. In these reports, you&#8217;ll be able to see cross-channel attribution for search ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Model Comparison<\/li><li>Conversion Path<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"253\" src=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/model-comparison-report-1024x253.png\" alt=\"\" class=\"wp-image-2662\" srcset=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/model-comparison-report-1024x253.png 1024w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/model-comparison-report-300x74.png 300w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/model-comparison-report-768x190.png 768w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/model-comparison-report.png 1473w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>You&#8217;ll be able to see user, session, and conversion metrics from a variety of angles, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Source\/medium<\/li><li>Campaign<\/li><li>Channel<\/li><\/ul>\n\n\n\n<p>Read <a href=\"https:\/\/fileproinfo.com\/blog\/22-insightful-google-seo-tips-for-2022\/2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">22 Insightful Google SEO Tips for 2022<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do You Make A Link Integration?<\/h2>\n\n\n\n<p>To link the two platforms, you must be an Editor of Google Analytics 4 and an Admin of your Search Ads 360 account.<\/p>\n\n\n\n<p>To get started, go to your Google Analytics account&#8217;s &#8220;Admin&#8221; section. The link options can be found under the &#8220;Property&#8221; column from there.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Search Ads 360 >> Property >> Product Links<\/li><\/ul>\n\n\n\n<p>When connecting the two platforms, there are a few things to keep in mind.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>By default, &#8220;Enable Auto-tagging&#8221; is enabled. When linking, there is no way to change this setting.<\/li><li>Continue to use the &#8220;Enable Campaign Attribution&#8221; option. This makes it possible to export conversions to Search Ads 360.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Is The Best Way To Export Conversions?<\/h2>\n\n\n\n<p>You must enable the setting when creating the integration link in order to export Analytics 4 conversions. Simply select the &#8220;Enable Campaign Attribution&#8221; option from the Property menu.<\/p>\n\n\n\n<p>Any conversion that uses the cross-channel last-click attribution model is eligible for export.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>You don&#8217;t want to throw away valuable conversion reporting. You&#8217;ll be able to more accurately attribute marketing efforts to your overall business strategy by integrating the two platforms. If you&#8217;re currently sharing conversions from Universal Analytics or importing campaign data to those properties, the integration will be useful.<\/p>\n\n\n\n<p>Learn more from <a href=\"https:\/\/seopolarity.com\/blog\/category\/seo\/\">SEO<\/a> and read <a href=\"https:\/\/seopolarity.com\/blog\/does-google-use-analytics-and-chrome-data-for-ranking\/2022\/\">Does Google Use Analytics and Chrome Data for Ranking?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 and Search Ads 360 have recently been integrated, providing valuable insights and data sharing between the two platforms.<\/p>\n","protected":false},"author":1,"featured_media":2664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[40,24],"tags":[],"class_list":["post-2661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GA4 and Search Ads 360 now have a new integration | SEOPolarity<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 and Search Ads 360 have recently been integrated, providing 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