{"id":2614,"date":"2022-03-16T09:48:00","date_gmt":"2022-03-16T09:48:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2614"},"modified":"2022-03-16T15:32:25","modified_gmt":"2022-03-16T15:32:25","slug":"is-using-a-subdomain-or-a-subdirectory-a-google-ranking-factor","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/is-using-a-subdomain-or-a-subdirectory-a-google-ranking-factor\/2022\/","title":{"rendered":"Is Using A Subdomain (Or A Subdirectory) A Google Ranking Factor?"},"content":{"rendered":"\n<p>You can organize specific types of content on your website using subdomains and subdirectories.<\/p>\n\n\n\n<p>Can the use of subdomains or subdirectories, on the other hand, have an impact on your organic search rankings?<\/p>\n\n\n\n<p>Continue reading to find out if there&#8217;s a link between subdomains, subdirectories, and higher Google rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-subdomains-and-subdirectories-are-ranking-factors-according-to-the-claim\">Subdomains and subdirectories Are Ranking Factors, According to the Claim<\/h2>\n\n\n\n<p>What are the differences between subdomains and subdirectories?<\/p>\n\n\n\n<p>Subdomains are different parts of your website.<\/p>\n\n\n\n<p>The bolded portions of the following URLs are examples of subdomains:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>https:\/\/<strong>corporate<\/strong>.example.com\/<\/li><li>https:\/\/<strong>store<\/strong>.example.com\/<\/li><li>https:\/\/<strong>blog<\/strong>.example.com\/<\/li><\/ul>\n\n\n\n<p>In contrast, subdirectories are folders within your domains. Both the main domain and your subdirectories can have subdirectories.<\/p>\n\n\n\n<p>The bolded portions of the following URLs are examples of subdirectories:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>https:\/\/example.com\/<strong>store<\/strong>\/<\/li><li>https:\/\/example.com\/<strong>blog<\/strong>\/<\/li><li>https:\/\/blog.example.com\/<strong>category<\/strong>\/<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Subdomains and Subdirectories as Ranking Factors: Evidence<\/h2>\n\n\n\n<p>Matt Cutts, the former head of Google&#8217;s Webspam Team, published a blog post about subdomains and subdirectories in 2007.<\/p>\n\n\n\n<p>He stated in it,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cA subdomain can be useful to separate out content that is completely different.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p>HubPages moved its user-generated content to subdomains in 2011 in response to Google&#8217;s Panda update.<\/p>\n\n\n\n<p>According to the Wall Street Journal and Search Engine Watch, HubPages:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c\u2026have returned to pre-Panda [traffic] levels in the first three weeks since he activated subdomains for himself and several other authors. The other authors saw significant, if not full, recoveries of web traffic.\u201d<\/p><\/blockquote>\n\n\n\n<p>The Evidence Against Subdomains and Subdirectories as Ranking Factors On a few occasions, Google has confirmed how they handle subdomains and subdirectories.<\/p>\n\n\n\n<p>The following is taken from the Google Search Central Support documentation:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cIs it better to use subfolders or subdomains?<\/p><p>You should choose whatever is easiest for you to organize and manage. From an indexing and ranking perspective, Google doesn\u2019t have a preference.\u201d<\/p><\/blockquote>\n\n\n\n<p>Cutts responded to the same question about how Google views subdomains and subdirectories in 2013:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThey are roughly the equivalent. I would basically go with whichever is easier for you in terms of configuration, your CMSs [content management systems]\u2026 all of that sort of stuff.\u201d<\/p><\/blockquote>\n\n\n\n<p>Cutts used the example of a company that wants to power its blog with a different CMS (such as WordPress VIP or Tumblr).<\/p>\n\n\n\n<p>He went on to say that Google used to show two results per host in the past. This allowed webmasters to take advantage of subdomains to gain control of search results.<\/p>\n\n\n\n<p>Google&#8217;s algorithm has been updated to only show one or two results per domain, making it more difficult for subdomains to gain more prominence in search results.<\/p>\n\n\n\n<p>In 2018, Google Search Advocate John Mueller was adamant about which was better for SEO: subdomains or subdirectories:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cGoogle Web Search is fine with using either subdomains or subdirectories.\u201d<\/p><\/blockquote>\n\n\n\n<p>He went on to discuss the difference in processing between subdomains and subdirectories:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cSome servers make it easier to set up different parts of a website as subdirectories. This helps us with crawling since we understand everything is on the same server and can crawl it in a similar way.\u201d<\/p><\/blockquote>\n\n\n\n<p>With regards to subdirectories, Mueller said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cYou\u2019ll need to verify subdomains separately in Search Console, make any changes to settings, and track overall performance per subdomain. We do have to learn how to crawl them separately, but for the most part that\u2019s just a formality for the first few days.\u201d<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Our Opinion on Subdomains and Subdirectories as Ranking Factors<\/h2>\n\n\n\n<p>It&#8217;s safe to assume Google treats subdomains as separate websites because you have to verify subdomains separately in Search Console but not subdirectories.<\/p>\n\n\n\n<p>This isn&#8217;t to say that using subdomains or subdirectories affects your Google ranking.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"read\">Read:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/fileproinfo.com\/blog\/is-language-a-google-ranking-factor\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Is Language A Google Ranking Factor?<\/a><\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/what-you-should-know-about-keyword-prominence-as-a-ranking-factor-in-google\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">What You Should Know About Keyword Prominence As A Ranking Factor In Google<\/a>.<\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/are-h1-tags-considered-a-google-ranking-factor\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are H1 Tags Considered a Google Ranking Factor?<\/a><\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/are-gov-links-considered-a-google-ranking-factor\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are .gov Links Considered a Google Ranking Factor?<\/a><\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/are-html-heading-tags-h2-h6-used-in-google-ranking\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are HTML Heading Tags (H2-H6) Used in Google Ranking?<\/a><\/li><li><a href=\"https:\/\/seopolarity.com\/blog\/internal-links-as-a-ranking-factor-what-you-need-to-know\/2022\/\">Internal Links As A Ranking Factor: What You Need To Know<\/a>.<\/li><li><a href=\"https:\/\/seopolarity.com\/blog\/is-your-ip-address-a-google-ranking-factor\/2021\/\">Is Your IP Address A Google Ranking Factor?<\/a><\/li><li><a href=\"https:\/\/seopolarity.com\/blog\/what-you-should-know-about-mobile-friendliness-as-a-google-ranking-factor\/2022\/\">What You Should Know About Mobile-Friendliness As A Google Ranking Factor<\/a>.<\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/are-outbound-links-a-google-search-ranking-factor\/2022\/\">Are Outbound Links A Google Search Ranking Factor?<\/a><\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/are-nofollow-links-a-google-ranking-factor\/2022\/\">Are Nofollow Links A Google Ranking Factor?<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Is there a link between improved Google rankings and subdomains and subdirectories? Let&#8217;s take a look.<\/p>\n","protected":false},"author":1,"featured_media":2617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[24],"tags":[],"class_list":["post-2614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Using A Subdomain (Or A Subdirectory) A Google Ranking Factor? | SEOPolarity<\/title>\n<meta name=\"description\" content=\"Is there a link between improved Google rankings and subdomains and subdirectories? 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