{"id":2557,"date":"2022-03-06T09:34:00","date_gmt":"2022-03-06T09:34:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2557"},"modified":"2022-03-06T13:42:48","modified_gmt":"2022-03-06T13:42:48","slug":"customer-expectations-are-changing-according-to-google-search-trends","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/customer-expectations-are-changing-according-to-google-search-trends\/2022\/","title":{"rendered":"Customer Expectations Are Changing, According to Google Search Trends"},"content":{"rendered":"\n<p>Google has released a new report that details how customer expectations are shifting and what people expect from businesses this year.<\/p>\n\n\n\n<p>Customers want things both sooner and later, according to a comparison of search volume from 2021 to 2022.<\/p>\n\n\n\n<p>Customers want the ability to shop late at night if they&#8217;re shopping in person, and they want items delivered as soon as tomorrow if they&#8217;re shopping online.<\/p>\n\n\n\n<p>They also want new experiences from businesses, such as the ability to dine with their pet.<\/p>\n\n\n\n<p>The report&#8217;s data comes from an analysis of billions of recent search queries by the Google Ads Research and Insights team.<\/p>\n\n\n\n<p>Keeping up with changing consumer expectations can help your company better meet their needs, ensuring that they continue to choose you over competitors.<\/p>\n\n\n\n<p>The report delves into how customers phrase their needs when using Google Search to find information.<\/p>\n\n\n\n<p>By emphasizing some of these key phrases on your website or business listing, you can meet customers where they are in Google.<\/p>\n\n\n\n<p>Here are the most important takeaways from Google&#8217;s report on consumer behavior and market trends.<\/p>\n\n\n\n<p>Read <a href=\"https:\/\/fileproinfo.com\/blog\/how-to-use-surfer-seo\/2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to use Surfer SEO<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consumer-expectations-are-increasing\">Consumer Expectations are Increasing<\/h2>\n\n\n\n<p>Expectations for new experiences, services, and ways to shop are rising, with more people looking for:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8220;Late-night shopping&#8221; has increased by 100% year over year.<\/li><li>&#8220;24\/7 customer service&#8221; has increased by 500% year over year.<\/li><li>&#8220;Dog-friendly restaurants&#8221; have increased by 100% year over year.<\/li><li>&#8220;Next-day flower delivery&#8221; has increased by 800% year over year.<\/li><\/ul>\n\n\n\n<p>These trends emphasize how quickly consumers expect to have products in their hands.<\/p>\n\n\n\n<p>They also want extended customer service hours after the purchase.<\/p>\n\n\n\n<p>Customers expect more of the conveniences of home when visiting local businesses. For example, they might be able to bring their dog to a restaurant.<\/p>\n\n\n\n<p>If your company caters to these needs, make sure it&#8217;s prominently displayed on your website so that searchers can find you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In-person events are making a comeback<\/h2>\n\n\n\n<p>Consumers are itching to get out of the house and participate in some live events once more.<\/p>\n\n\n\n<p>Searches for: are on the rise.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8220;Cinema near me&#8221; has increased by 300 percent in the last year.<\/li><li>&#8220;Seating chart&#8221;: Up 600% from the previous year.<\/li><li>&#8220;Spring break&#8221; has increased by 100% year over year.<\/li><li>&#8220;Unique things to do in&#8221; has increased by 100% year over year.<\/li><\/ul>\n\n\n\n<p>These trends suggest that consumers are more comfortable attending in-person events this year, which is good news if you&#8217;re hosting one.<\/p>\n\n\n\n<p>However, as evidenced by the &#8220;unique things to do&#8221; search trend, people don&#8217;t want everything to be the same as it used to be.<\/p>\n\n\n\n<p>Consumers will not necessarily settle for the same old things they did before when it comes to in-person events.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trends in Pandemics That Have Persisted<\/h2>\n\n\n\n<p>Several &#8220;pandemic-related trends,&#8221; as Google describes them, have persisted.<\/p>\n\n\n\n<p>Searches for the following terms are still on the rise:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The &#8220;makeup game&#8221; is up 700% year over year.<\/li><li>The number of &#8220;best movies to stream right now&#8221; has increased by 300 percent year over year.<\/li><li>&#8220;Nursery plants near me&#8221; has increased by 100% year over year.<\/li><li>&#8220;Female hair trends&#8221; are up 800% year over year.<\/li><\/ul>\n\n\n\n<p>Learn more from <a href=\"https:\/\/seopolarity.com\/blog\/category\/news\/\">News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s trending search data shows how consumer expectations have shifted from 2021 to 2022.<\/p>\n","protected":false},"author":1,"featured_media":2559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[40,24],"tags":[],"class_list":["post-2557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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