{"id":2536,"date":"2022-03-01T09:05:00","date_gmt":"2022-03-01T09:05:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2536"},"modified":"2022-03-01T13:28:49","modified_gmt":"2022-03-01T13:28:49","slug":"google-ads-policy-on-destination-requirements-has-been-revised","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/google-ads-policy-on-destination-requirements-has-been-revised\/2022\/","title":{"rendered":"Google Ads&#8217; Policy on Destination Requirements Has Been Revised"},"content":{"rendered":"\n<p>In March 2022, Google Ads will update its Destination requirements policy to provide advertisers with more clarity. The proposed changes will have no effect on existing policies.<\/p>\n\n\n\n<p>On March 21, 2022, changes to the Destination policies will go into effect.<\/p>\n\n\n\n<p>These changes should help you if you&#8217;re not sure why Google rejected your ads in the past.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-has-changed\">What Has Changed?<\/h2>\n\n\n\n<p>It&#8217;s not always clear why Google disapproves an ad or what this means for the rest of the advertiser&#8217;s campaign when Google disapproves it.<\/p>\n\n\n\n<p>The main goal of Google&#8217;s updated destination policy is to provide clear examples and updated disapproval language. The following are some of the policy changes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Clarifying the policy&#8217;s <strong>&#8220;Insufficient Original Content&#8221;<\/strong> guidelines<\/li><li>New <strong>&#8220;Destination not accessible&#8221;<\/strong> policy is being implemented.<\/li><li>Examples in the<strong> &#8220;Destination not working&#8221;<\/strong> policy are being updated.<\/li><\/ul>\n\n\n\n<p>Read <a href=\"https:\/\/fileproinfo.com\/blog\/9-google-ads-tips-to-make-your-b2b-campaigns-shine\/2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">9 Google Ads Tips to Make Your B2B Campaigns Shine<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inadequate Original Content<\/h2>\n\n\n\n<p>The &#8220;Insufficient Original Content&#8221; policy will be the first to change.<\/p>\n\n\n\n<p>Websites that display error messages such as &#8220;site under construction&#8221; will be classified as insufficient under this policy.<\/p>\n\n\n\n<p>Previously, the &#8220;Destination Not Working&#8221; policy corresponded to those error messages.<\/p>\n\n\n\n<p>The following destinations will now receive this error message:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Domains that have been parked<\/li><li>A website created solely for the purpose of reserving a web address (no content on it)<\/li><li>&#8220;Coming Soon&#8221; or &#8220;Under Construction&#8221; messages on websites.<\/li><\/ul>\n\n\n\n<p>Below is an example of the new language Google Ads will use.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"37\" src=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/insufficient-content-policy.png\" alt=\"\" class=\"wp-image-2537\" srcset=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/insufficient-content-policy.png 710w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/insufficient-content-policy-300x16.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The destination is inaccessible<\/h2>\n\n\n\n<p>The second change is Google&#8217;s new, stand-alone policy. This policy is titled &#8220;Destination not accessible&#8221; and it falls under the accessibility limitations requirements.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"42\" src=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/targeted-location-policy.png\" alt=\"\" class=\"wp-image-2538\" srcset=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/targeted-location-policy.png 563w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/targeted-location-policy-300x22.png 300w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/figure><\/div>\n\n\n\n<p>For example, if your site displayed the message &#8220;Down for maintenance,&#8221; Google Ads would send you this error message.<\/p>\n\n\n\n<p>Other instances where you might face Google&#8217;s disapproval include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In the targeted location, a site that displays a location-based access limitation message.<\/li><li>Other messaging related to access limitations in the targeted location is displayed on the site.<\/li><li>&#8220;You do not have permission to view this page,&#8221; for example.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Not Working Destination<\/h2>\n\n\n\n<p>Finally, when demonstrating the &#8220;Destination Not Working&#8221; policy, Google is updating its examples. The goal of this update is to give advertisers more transparency and clarity.<\/p>\n\n\n\n<p>The updated Google language for this policy will be as follows:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"38\" src=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/destination-not-working-policy.png\" alt=\"\" class=\"wp-image-2539\" srcset=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/destination-not-working-policy.png 651w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/03\/destination-not-working-policy-300x18.png 300w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/figure><\/div>\n\n\n\n<p>This message will be displayed if your website contains &#8220;http&#8221; or a server error code.<\/p>\n\n\n\n<p>You may also be at risk of receiving this disapproval if you:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>An authentication error has been returned by your website.<\/li><li>Your website isn&#8217;t compatible with most browsers or mobile devices.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Do Advertisers Need to Be Concerned?<\/h2>\n\n\n\n<p>You&#8217;ll be able to troubleshoot ads faster now that Google has increased transparency and clarity around disapprovals. The faster you can pinpoint a disapproval issue, the sooner you can get your ads back up and running.<\/p>\n\n\n\n<p>On March 21, 2022, these policy changes will take effect. To avoid these rejections, make sure your website and its accessibility are in good working order.<\/p>\n\n\n\n<p>Learn more from <a href=\"https:\/\/seopolarity.com\/blog\/category\/seo\/\">SEO<\/a> and read <a href=\"https:\/\/seopolarity.com\/blog\/overlay-ads-can-help-you-make-money-on-facebook-reels\/2022\/\">Overlay Ads Can Help You Make Money On Facebook Reels<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In March 2022, Google Ads will update its Destination requirements policy to provide advertisers with more clarity. The proposed changes will have no effect on existing policies.<\/p>\n","protected":false},"author":1,"featured_media":2541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[24],"tags":[],"class_list":["post-2536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads&#039; Policy on Destination Requirements Has Been Revised | SEOPolarity<\/title>\n<meta name=\"description\" content=\"In March 2022, Google Ads will update its Destination requirements policy to provide advertisers with more clarity. 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