{"id":2439,"date":"2022-02-09T09:39:00","date_gmt":"2022-02-09T09:39:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2439"},"modified":"2022-02-09T14:12:14","modified_gmt":"2022-02-09T14:12:14","slug":"bings-new-pubhub-attracts-millions-of-new-visitors-to-the-site","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/bings-new-pubhub-attracts-millions-of-new-visitors-to-the-site\/2022\/","title":{"rendered":"Bing’s new PubHub attracts millions of new visitors to the site"},"content":{"rendered":"\n

Microsoft has announced the launch of PubHub, a new component of Bing Webmaster Tools that will assist news publishers in significantly expanding their reach and attracting more readers.<\/p>\n\n\n\n

News Publishers’ PubHub<\/h2>\n\n\n\n

PubHub is a new way for all news publishers, no matter how large or small, to significantly increase their readership. The only requirement is that the publisher is already a member of Bing Webmaster Tools.<\/p>\n\n\n\n

PubHub’s goal is to help high-quality news sites be discovered by millions of new readers by exposing their content at various points where an audience might be interested in consuming news content.<\/p>\n\n\n\n

According to the press release:<\/strong><\/p>\n\n\n\n

\u201cBing helps you get in front of millions of people using Windows 10\/11 and Outlook through Outlook News Connector.<\/p>

News is also available inside the Bing search app on both iOS and Android.<\/p>

As a publisher, when you submit your content through the Bing Publisher Network, you are expanding your reach significantly, giving your stories and outlets even greater exposure.\u201d<\/p><\/blockquote>\n\n\n\n

It’s simple to join PubHub. Simply sign up for Bing News PubHub after logging into Bing Webmaster Tools and verifying your news site.<\/p>\n\n\n\n

Which News Sites Will Be Accepted?<\/h2>\n\n\n\n

Bing outlined four characteristics they seek in a news site to feature on PubHub.<\/p>\n\n\n\n

The emphasis is on on-site quality, user experience, and promoting exceptional sites.<\/p>\n\n\n\n

Sites that want to attract millions of users should concentrate on providing objectively the best content.<\/p>\n\n\n\n

Bing lists four qualifying criteria for news websites:<\/p>\n\n\n\n

  1. Newsworthiness<\/li>
  2. Originality<\/li>
  3. Authority<\/li>
  4. Readability<\/li><\/ol>\n\n\n\n

    Newsworthiness<\/h3>\n\n\n\n

    According to Bing, qualifying news sites must cover actual news events and topics of interest. Topics such as advice columns, how-to guides, weather forecasts, and stock market data do not qualify.<\/p>\n\n\n\n

    Bing also mentions that content promoting a product will not qualify.<\/p>\n\n\n\n

    Originality<\/h3>\n\n\n\n

    When multiple organizations report the same thing, Bing believes that originality, such as facts, analysis, and points of view, is essential.<\/p>\n\n\n\n

    Authority<\/h3>\n\n\n\n

    Citations to sources and detailed attribution, including author information, are required for Authority News content.<\/p>\n\n\n\n

    Readability<\/h3>\n\n\n\n

    Bing expects sites to be free of intrusive advertising and to use proper grammar and spelling.<\/p>\n\n\n\n

    New Chance to Increase Readership<\/h2>\n\n\n\n

    The new PubHub offers an opportunity for publishers who put the effort into creating quality reporting to be rewarded with more readers.<\/p>\n\n\n\n

    This is a win-win-win situation for Bing because it makes it more useful, for high-quality publishers because they will be rewarded for their efforts, and for content consumers because they will be exposed to more high-quality journalism.<\/p>\n\n\n\n

    Citation<\/h2>\n\n\n\n

    Read the Bing Announcement<\/h3>\n\n\n\n

    Reach millions of people with Bing News PubHub!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Bing’s new PubHub is a new way for news sites of all sizes to reach millions of site 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