{"id":2414,"date":"2022-02-04T09:47:00","date_gmt":"2022-02-04T09:47:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2414"},"modified":"2022-02-04T14:15:27","modified_gmt":"2022-02-04T14:15:27","slug":"how-does-google-search-understand-human-language","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/","title":{"rendered":"How Does Google Search Understand Human Language"},"content":{"rendered":"\n<p>Google Search can understand human language with the help of multiple AI models that collaborate to find the most relevant results.<\/p>\n\n\n\n<p>Pandu Nayak, Google&#8217;s Vice President of Search, explains how these AI models work in simple terms in a news article on the company&#8217;s official blog.<\/p>\n\n\n\n<p>Nayak deconstructs the following AI models, which play a significant role in how Google returns search results:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>RankBrain<\/li><li>Neural matching<\/li><li>BERT<\/li><li>MUM<\/li><\/ul>\n\n\n\n<p>Neither of these models is sufficient on its own. They all assist one another by performing various tasks to understand queries and match them to the content searchers are looking for.<\/p>\n\n\n\n<p>Here are the most important takeaways from Google&#8217;s behind-the-scenes look at what its AI models do and how it all translates into better search results for users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-s-ai-models-explained\">Google\u2019s AI Models Explained<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-rankbrain\">RankBrain<\/h3>\n\n\n\n<p>RankBrain, Google&#8217;s first AI system, was released in 2015.<\/p>\n\n\n\n<p>The goal of RankBrain, as the name implies, is to determine the best order for search results by ranking them according to relevance.<\/p>\n\n\n\n<p>RankBrain, despite being Google&#8217;s first deep learning model, continues to play a significant role in search results today.<\/p>\n\n\n\n<p>Google uses RankBrain to understand how words in a search query related to real-world concepts.<\/p>\n\n\n\n<p>Nayak explains how RankBrain works:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cFor example, if you search for \u2018what\u2019s the title of the consumer at the highest level of a food chain,\u2019 our systems learn from seeing those words on various pages that the concept of a food chain may have to do with animals, and not human consumers.<\/p><p>By understanding and matching these words to their related concepts, RankBrain understands that you\u2019re looking for what\u2019s commonly referred to as an \u201capex predator.\u201d<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"564\" src=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/rankbrain-example-1.jpg\" alt=\"\" class=\"wp-image-2416\" srcset=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/rankbrain-example-1.jpg 1000w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/rankbrain-example-1-300x169.jpg 300w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/rankbrain-example-1-768x433.jpg 768w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/rankbrain-example-1-390x220.jpg 390w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"neural-matching\">Neural Matching<\/h2>\n\n\n\n<p>In 2018, Google added neural matching to search results.<\/p>\n\n\n\n<p>Using knowledge of broader concepts, neural matching enables Google to understand how queries relate to pages.<\/p>\n\n\n\n<p>Instead of focusing on individual keywords, neural matching examines entire queries and pages to determine the concepts they represent.<\/p>\n\n\n\n<p>Google&#8217;s AI model allows it to cast a wider net when searching its index for content relevant to a query.<\/p>\n\n\n\n<p>Nayak explains how neural matching works:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cTake the search \u201cinsights how to manage a green,\u201d for example. If a friend asked you this, you\u2019d probably be stumped. But with neural matching, we\u2019re able to make sense of it.<\/p><p>By looking at the broader representations of concepts in the query \u2014 management, leadership, personality and more \u2014 neural matching can decipher that this searcher is looking for management tips based on a popular, color-based personality guide.\u201d<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"564\" src=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/neural-matching-example.jpg\" alt=\"\" class=\"wp-image-2417\" srcset=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/neural-matching-example.jpg 1000w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/neural-matching-example-300x169.jpg 300w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/neural-matching-example-768x433.jpg 768w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/neural-matching-example-390x220.jpg 390w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bert\">BERT <\/h2>\n\n\n\n<p>BERT was first used in queries in 2019, and it is now used in all queries.<\/p>\n\n\n\n<p>It&#8217;s intended to do two things: retrieve relevant content and rank it.<\/p>\n\n\n\n<p>BERT can understand how words relate to each other when used in a specific sequence, ensuring that important words are not omitted from a query.<\/p>\n\n\n\n<p>BERT is able to rank web content for relevance faster than other AI models due to its complex understanding of language.<\/p>\n\n\n\n<p>In this example, Nayak shows how BERT works in practice:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cFor example, if you search for \u201ccan you get medicine for someone pharmacy,\u201d BERT understands that you\u2019re trying to figure out if you can pick up medicine for someone else.<\/p><p>Before BERT, we took that short preposition for granted, mostly sharing results about how to fill a prescription. Thanks to BERT, we understand that even small words can have big meanings.\u201d<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"564\" src=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/bert-example.jpg\" alt=\"\" class=\"wp-image-2418\" srcset=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/bert-example.jpg 1000w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/bert-example-300x169.jpg 300w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/bert-example-768x433.jpg 768w, https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/bert-example-390x220.jpg 390w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mum\">MUM<\/h2>\n\n\n\n<p>In 2021, Google introduced its most recent AI milestone in Search, the Multitask Unified Model, or MUM.<\/p>\n\n\n\n<p>MUM is a thousand times more powerful than BERT, and it can understand and generate language.<\/p>\n\n\n\n<p>It has a more comprehensive understanding of information and world knowledge because it has been trained in 75 languages and many different tasks at the same time.<\/p>\n\n\n\n<p>MUM&#8217;s understanding of language extends to images, text, and, in the future, more. That is what it means when MUM is referred to as &#8220;multi-modal.&#8221;<\/p>\n\n\n\n<p>Because Google is still in the early stages of realizing MUM&#8217;s potential, its use in search is limited.<\/p>\n\n\n\n<p>MUM is currently being used to enhance searches for COVID-19 vaccine information. It will be used in Google Lens in the coming months to search using a combination of text and images.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"summary\">Summary <\/h2>\n\n\n\n<p>Here&#8217;s a quick rundown of Google&#8217;s major AI systems and what they do:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>RankBrain: <\/strong>This algorithm ranks content by determining how keywords relate to real-world concepts.<\/li><li><strong>Neural matching:<\/strong> Provides Google with a broader understanding of concepts, allowing it to search through more content.<\/li><li><strong>BERT:<\/strong> Allows Google to understand how words in a specific sequence can change the meaning of queries.<\/li><li><strong>MUM:<\/strong> Understands information and global knowledge in dozens of languages and multiple modalities, including text and images.<\/li><\/ul>\n\n\n\n<p>All of these AI systems collaborate to find and rank the most relevant content for a query as quickly as possible.<\/p>\n\n\n\n<p>Learn more from <a href=\"https:\/\/seopolarity.com\/blog\/category\/seo\/\">SEO<\/a> and read <a href=\"https:\/\/seopolarity.com\/blog\/the-google-mum-algorithm-is-capable-of-more-than-just-ranking-websites\/2021\/\">The Google MUM Algorithm is capable of more than just ranking websites<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google describes how its artificial intelligence (AI) systems interpret human language and produce appropriate search results.<\/p>\n","protected":false},"author":1,"featured_media":2422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[40,24],"tags":[],"class_list":["post-2414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does Google Search Understand Human Language | SEOPolarity<\/title>\n<meta name=\"description\" content=\"Google describes how its artificial intelligence (AI) systems interpret human language and produce appropriate search results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does Google Search Understand Human Language\" \/>\n<meta property=\"og:description\" content=\"Google describes how its artificial intelligence (AI) systems interpret human language and produce appropriate search results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/\" \/>\n<meta property=\"og:site_name\" content=\"SEOPolarity\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-04T09:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-04T14:15:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"seoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Does Google Search Understand Human Language\" \/>\n<meta name=\"twitter:description\" content=\"Google describes how its artificial intelligence (AI) systems interpret human language and produce appropriate search results.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"seoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/\"},\"author\":{\"name\":\"seoadmin\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/95a6a9a6680ce217386574a4984fa538\"},\"headline\":\"How Does Google Search Understand Human Language\",\"datePublished\":\"2022-02-04T09:47:00+00:00\",\"dateModified\":\"2022-02-04T14:15:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/\"},\"wordCount\":819,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg\",\"articleSection\":[\"News\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/\",\"url\":\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/\",\"name\":\"How Does Google Search Understand Human Language | SEOPolarity\",\"isPartOf\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg\",\"datePublished\":\"2022-02-04T09:47:00+00:00\",\"dateModified\":\"2022-02-04T14:15:27+00:00\",\"description\":\"Google describes how its artificial intelligence (AI) systems interpret human language and produce appropriate search results.\",\"breadcrumb\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#primaryimage\",\"url\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg\",\"contentUrl\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg\",\"width\":1200,\"height\":675,\"caption\":\"How Does Google Search Understand Human Language\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/seopolarity.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Does Google Search Understand Human Language\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#website\",\"url\":\"https:\/\/seopolarity.com\/blog\/\",\"name\":\"SEO Polarity Blog\",\"description\":\"Free Online SEO Tools &amp; Blogs\",\"publisher\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seopolarity.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#organization\",\"name\":\"SEO Polarity\",\"url\":\"https:\/\/seopolarity.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/seopolarity-logo-header.png\",\"contentUrl\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/seopolarity-logo-header.png\",\"width\":193,\"height\":30,\"caption\":\"SEO Polarity\"},\"image\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/95a6a9a6680ce217386574a4984fa538\",\"name\":\"seoadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/779772115dd1b79d5fbb91a1e2d3acb5318c780d6986d556300e1902f867ee5b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/779772115dd1b79d5fbb91a1e2d3acb5318c780d6986d556300e1902f867ee5b?s=96&d=mm&r=g\",\"caption\":\"seoadmin\"},\"sameAs\":[\"https:\/\/seopolarity.com\/blog\"],\"url\":\"https:\/\/seopolarity.com\/blog\/author\/seoadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Does Google Search Understand Human Language | SEOPolarity","description":"Google describes how its artificial intelligence (AI) systems interpret human language and produce appropriate search results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/","og_locale":"en_US","og_type":"article","og_title":"How Does Google Search Understand Human Language","og_description":"Google describes how its artificial intelligence (AI) systems interpret human language and produce appropriate search results.","og_url":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/","og_site_name":"SEOPolarity","article_published_time":"2022-02-04T09:47:00+00:00","article_modified_time":"2022-02-04T14:15:27+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg","type":"image\/jpeg"}],"author":"seoadmin","twitter_card":"summary_large_image","twitter_title":"How Does Google Search Understand Human Language","twitter_description":"Google describes how its artificial intelligence (AI) systems interpret human language and produce appropriate search results.","twitter_image":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg","twitter_misc":{"Written by":"seoadmin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#article","isPartOf":{"@id":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/"},"author":{"name":"seoadmin","@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/95a6a9a6680ce217386574a4984fa538"},"headline":"How Does Google Search Understand Human Language","datePublished":"2022-02-04T09:47:00+00:00","dateModified":"2022-02-04T14:15:27+00:00","mainEntityOfPage":{"@id":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/"},"wordCount":819,"commentCount":1,"publisher":{"@id":"https:\/\/seopolarity.com\/blog\/#organization"},"image":{"@id":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#primaryimage"},"thumbnailUrl":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg","articleSection":["News","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/","url":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/","name":"How Does Google Search Understand Human Language | SEOPolarity","isPartOf":{"@id":"https:\/\/seopolarity.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#primaryimage"},"image":{"@id":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#primaryimage"},"thumbnailUrl":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg","datePublished":"2022-02-04T09:47:00+00:00","dateModified":"2022-02-04T14:15:27+00:00","description":"Google describes how its artificial intelligence (AI) systems interpret human language and produce appropriate search results.","breadcrumb":{"@id":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#primaryimage","url":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg","contentUrl":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg","width":1200,"height":675,"caption":"How Does Google Search Understand Human Language"},{"@type":"BreadcrumbList","@id":"https:\/\/seopolarity.com\/blog\/how-does-google-search-understand-human-language\/2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seopolarity.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Does Google Search Understand Human Language"}]},{"@type":"WebSite","@id":"https:\/\/seopolarity.com\/blog\/#website","url":"https:\/\/seopolarity.com\/blog\/","name":"SEO Polarity Blog","description":"Free Online SEO Tools &amp; Blogs","publisher":{"@id":"https:\/\/seopolarity.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seopolarity.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/seopolarity.com\/blog\/#organization","name":"SEO Polarity","url":"https:\/\/seopolarity.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/seopolarity-logo-header.png","contentUrl":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/seopolarity-logo-header.png","width":193,"height":30,"caption":"SEO Polarity"},"image":{"@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/95a6a9a6680ce217386574a4984fa538","name":"seoadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/779772115dd1b79d5fbb91a1e2d3acb5318c780d6986d556300e1902f867ee5b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/779772115dd1b79d5fbb91a1e2d3acb5318c780d6986d556300e1902f867ee5b?s=96&d=mm&r=g","caption":"seoadmin"},"sameAs":["https:\/\/seopolarity.com\/blog"],"url":"https:\/\/seopolarity.com\/blog\/author\/seoadmin\/"}]}},"jetpack_featured_media_url":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2022\/02\/how-does-google-search-understand-human-language-seopolarity.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/posts\/2414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/comments?post=2414"}],"version-history":[{"count":1,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/posts\/2414\/revisions"}],"predecessor-version":[{"id":2421,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/posts\/2414\/revisions\/2421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/media\/2422"}],"wp:attachment":[{"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/media?parent=2414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/categories?post=2414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/tags?post=2414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}