{"id":2393,"date":"2022-01-30T09:44:00","date_gmt":"2022-01-30T09:44:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2393"},"modified":"2022-01-30T16:24:20","modified_gmt":"2022-01-30T16:24:20","slug":"are-manual-actions-considered-a-ranking-factor-by-google","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/are-manual-actions-considered-a-ranking-factor-by-google\/2022\/","title":{"rendered":"Are Manual Actions Considered A Ranking Factor By Google?"},"content":{"rendered":"\n<p>A manual action can have a significant impact on a website&#8217;s visibility in Google.<\/p>\n\n\n\n<p>It is capable of demoting a website&#8217;s content in search results and completely removing content from the search index.<\/p>\n\n\n\n<p>Is this a ranking factor for manual actions?<\/p>\n\n\n\n<p>No, not at all.<\/p>\n\n\n\n<p>A ranking factor is a signal used by Google to determine where and how a webpage should appear in search results.<\/p>\n\n\n\n<p>These signals are picked up on by Google&#8217;s regular web crawling.<\/p>\n\n\n\n<p>A manual action does not fit that definition because it is implemented by Google on its own.<\/p>\n\n\n\n<p>It&#8217;s fair to say that a manual action trumps all other ranking factors because it can wipe a website off the map in an instant.<\/p>\n\n\n\n<p>Google&#8217;s algorithms automatically remove content that may cause issues in search results.<\/p>\n\n\n\n<p>Google occasionally encounters a problem that requires it to manually intervene and take immediate action.<\/p>\n\n\n\n<p>Here&#8217;s more information on manual actions and how they affect search rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-manual-actions-are-a-ranking-factor-according-to-the-claim\">Manual Actions Are a Ranking Factor, According to the Claim<\/h2>\n\n\n\n<p>Because the action refers to adjusting a website&#8217;s visibility in search results, manual actions are classified as ranking factors.<\/p>\n\n\n\n<p>More specifically, the action entails demoting or removing a site or specific pages from Google Search.<\/p>\n\n\n\n<p>Calling a manual action a &#8220;ranking factor&#8221; is deceptive because it implies that it is part of, or at least considered by, the algorithm, which it is not.<\/p>\n\n\n\n<p>It is the most severe penalty Google can levy against a website.<\/p>\n\n\n\n<p>The following section provides more information on the types of offenses that would cause Google to take manual action, which can help you avoid committing one of your own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"manual-actions-are-a-penalty-not-a-factor-in-ranking\">Manual actions are a penalty, not a factor in ranking<\/h2>\n\n\n\n<p>Google provides <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">detailed documentation<\/a> on what manual actions are, how to determine if your site has been affected by one, and how to recover after one has been issued.<\/p>\n\n\n\n<p>According to the document:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cGoogle issues a manual action against a site when a human reviewer at Google has determined that pages on the site are not compliant with Google\u2019s webmaster quality guidelines. Most manual actions address attempts to manipulate our search index.\u201d<\/p><\/blockquote>\n\n\n\n<p>Google reserves the right to remove content if required by law, in addition to taking action against sites that use manipulative <a href=\"https:\/\/seopolarity.com\/blog\/category\/seo\/\">SEO<\/a> tactics.<\/p>\n\n\n\n<p>This is all explained in detail in a <a href=\"https:\/\/www.youtube.com\/watch?v=2oPj5_9WxpA\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">video with former Googler Matt Cutts<\/a>, which is as relevant today as it was in 2012.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"manual-actions-there-are-several-types\">Manual Actions There Are Several Types<\/h2>\n\n\n\n<p>Here is a list of violations that will result in a manual action by Google.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Spam generated by third parties: <\/strong>The site contains a significant amount of spam generated by third parties.<\/li><li><strong>User-generated spam:<\/strong> This site contains spam that has been submitted by visitors.<\/li><li><strong>Structured data:<\/strong> The site is manipulating structured data.<\/li><li><strong>Unnatural inbound links: <\/strong>There is a pattern of links pointing to a site that are artificially placed.<\/li><li><strong>Unnatural external links:<\/strong> There is a pattern of links pointing outward from a site that are artificially placed.<\/li><li><strong>Thin content:<\/strong> The site contains low-quality pages that add little or no value.<\/li><li><strong>Cloaking and sneaky redirects:<\/strong> The site displays different pages to users than it does to Google, or it redirects users to a different page than Google sees.<\/li><li><strong>Pure spam:<\/strong> The site employs aggressive spam techniques and\/or other repeated or flagrant violations of Google&#8217;s quality guidelines.<\/li><li><strong>Cloaked images:<\/strong> Some images on a site may appear differently in Google search results than they do when viewed on the site.<\/li><li><strong>Hidden text and keyword stuffing:<\/strong> Some pages on a website may contain hidden text or keyword stuffing, both of which are prohibited by Google&#8217;s Webmaster Guidelines.<\/li><li><strong>Content mismatch in AMP: <\/strong>There is a content mismatch between the AMP version and its canonical web page.<\/li><li><strong>Sneaky mobile redirect:<\/strong> Some pages on a website redirect mobile device users to content that search engine crawlers cannot access.<\/li><li><strong>Policies for Google News and\/or Discover: <\/strong>This site has violated Google News and\/or Discover content policies.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-determine-if-your-website-has-been-affected-by-a-manual-action\">How To Determine If Your Website Has Been Affected By A Manual Action<\/h2>\n\n\n\n<p>Unlike algorithmic changes to search rankings, Google communicates clearly with websites when they are subjected to a manual action.<\/p>\n\n\n\n<p>You may be notified before the manual action is implemented, as Google will sometimes provide an opportunity to correct the problem before issuing a penalty.<\/p>\n\n\n\n<p>All of this communication takes place via <a href=\"https:\/\/seopolarity.com\/blog\/geotargeting-in-google-search-console-can-affect-search-rankings\/2022\/\">Google Search Console<\/a>, making it an indispensable SEO tool.<\/p>\n\n\n\n<p>If a site is impacted by a manual action, Google will send a direct message through Search Console.<\/p>\n\n\n\n<p>The message will explain why the action was taken, which pages are affected and to what extent, and how to regain Google&#8217;s favor.<\/p>\n\n\n\n<p>More information about any manual actions taken against your site can be found in the <a href=\"https:\/\/seopolarity.com\/blog\/to-inspire-your-reporting-here-are-11-stunning-seo-data-visualizations\/2022\/\">Search Console Manual Action report<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-get-rid-of-a-manual-action\">How to Get Rid of a Manual Action<\/h2>\n\n\n\n<p>All manual actions can be recovered if the necessary steps are taken.<\/p>\n\n\n\n<p>Google will never remove a site from its search results permanently. Some penalties may be more difficult to recover from than others, but it is always possible.<\/p>\n\n\n\n<p>Recovering from a manual action necessitates the resolution of all issues identified by Google on all offending pages. When issues are resolved, site owners must submit a reconsideration request.<\/p>\n\n\n\n<p>A reconsideration request is exactly what it sounds like: it asks Google to reconsider the penalty is imposed on a site.<\/p>\n\n\n\n<p>If Google finds that the issues have been resolved, it will review the request and reverse the manual action.<\/p>\n\n\n\n<p>It is important to note that a site&#8217;s rankings may not immediately return to where they were, but nothing prevents the site from moving up the SERPs again.<\/p>\n\n\n\n<p>See the chapter on Reconsideration Requests for more information on this process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"our-opinion-on-manual-actions-as-a-ranking-factor\">Our Opinion on Manual Actions as a Ranking Factor<\/h2>\n\n\n\n<p>Although manual actions cause pages or sites to be ranked lower or removed from search results, they are not technically a <a href=\"https:\/\/fileproinfo.com\/blog\/are-nofollow-links-a-google-ranking-factor\/2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">ranking factor<\/a>.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/fileproinfo.com\/blog\/why-focusing-on-seo-keywords-is-hurting-your-campaign\/2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google penalty<\/a> is a manual action; it is the most severe penalty and should be avoided at all costs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"read\">Read:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/fileproinfo.com\/blog\/is-language-a-google-ranking-factor\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Is Language A Google Ranking Factor?<\/a><\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/what-you-should-know-about-keyword-prominence-as-a-ranking-factor-in-google\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">What You Should Know About Keyword Prominence As A Ranking Factor In Google<\/a>.<\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/are-h1-tags-considered-a-google-ranking-factor\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are H1 Tags Considered a Google Ranking Factor?<\/a><\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/are-gov-links-considered-a-google-ranking-factor\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are .gov Links Considered a Google Ranking Factor?<\/a><\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/are-html-heading-tags-h2-h6-used-in-google-ranking\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are HTML Heading Tags (H2-H6) Used in Google Ranking?<\/a><\/li><li><a href=\"https:\/\/seopolarity.com\/blog\/internal-links-as-a-ranking-factor-what-you-need-to-know\/2022\/\">Internal Links As A Ranking Factor: What You Need To Know<\/a>.<\/li><li><a href=\"https:\/\/seopolarity.com\/blog\/is-your-ip-address-a-google-ranking-factor\/2021\/\">Is Your IP Address A Google Ranking Factor?<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Is it true that manual actions have an impact on your organic search ranking? Learn how this Google penalty may affect your website (and if it is permanent).<\/p>\n","protected":false},"author":1,"featured_media":2395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[24],"tags":[118,168,116],"class_list":["post-2393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google-ranking-factors","tag-ranking-factor","tag-seo-ranking-factors"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Manual Actions Considered A Ranking Factor By Google? | SEOPolarity<\/title>\n<meta name=\"description\" content=\"Is it true that manual actions have an impact on your organic search ranking? 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