{"id":2246,"date":"2022-01-09T09:03:00","date_gmt":"2022-01-09T09:03:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2246"},"modified":"2022-01-09T16:20:44","modified_gmt":"2022-01-09T16:20:44","slug":"link-stability-is-it-a-google-ranking-factor","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/link-stability-is-it-a-google-ranking-factor\/2022\/","title":{"rendered":"Link Stability: Is It A Google Ranking Factor?"},"content":{"rendered":"\n<p>Since a patent describing &#8220;link churn&#8221; surfaced in 2006, the stability of links and their relationship to search rankings has been called into question.<\/p>\n\n\n\n<p>Some believe that the stability of a website&#8217;s links or the length of time links remain live on a page without being edited, generates signals that Google&#8217;s algorithms use.<\/p>\n\n\n\n<p>Let&#8217;s examine the claims about link stability as a ranking factor, where they come from, and whether there&#8217;s any evidence to back them up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-link-stability-is-a-ranking-factor-according-to-the-claim\">Link Stability Is a Ranking Factor, According to the Claim<\/h2>\n\n\n\n<p>A link is described as stable when it remains on a webpage for an extended period of time with no changes \u2013 changes that could disrupt a link&#8217;s stability include changing the URL and adjusting the anchor text.<\/p>\n\n\n\n<p>When a website&#8217;s outbound links on its web pages are frequently changed, it is said to have high &#8220;link churn.&#8221;<\/p>\n\n\n\n<p>In 2005, Google filed a patent describing a potential update to its search algorithm in which link churn would be used as a ranking factor.<\/p>\n\n\n\n<p>Here are some excerpts from the patent, which was discovered in 2006:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8220;The method of claim 54, further comprising: determining an indication of link churn for a linking document providing the linkage data; and adjusting the ranking of the linked document based on the link churn.&#8221;<\/li><li>The method of claim 61, in which the indication of link churn is computed as a function of how much one or more links provided by the linking document change over time.<\/li><li>The method of claim 62, wherein adjusting the ranking includes penalizing the ranking if link churn exceeds a certain threshold.<\/li><\/ul>\n\n\n\n<p>The following are simplified versions of the three points raised above:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The algorithm update will assess the churn of links on a website. This evaluation will be used to adjust the weighting of outbound links.<\/li><li>The frequency with which links and\/or anchor text change on a specific website is used to calculate link churn.<\/li><li>If a website&#8217;s link churn exceeds a certain threshold, Google may penalize it.<\/li><li>Since the publication of this patent, there have been claims that maintaining link stability is a factor in search rankings.<\/li><\/ul>\n\n\n\n<p>Should you be hesitant to adjust outbound links because of this alleged negative signal, based on these claims?<\/p>\n\n\n\n<p>Is there cause for concern about link churn and link stability?<\/p>\n\n\n\n<p>Here is what the evidence indicates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Link Stability as a Ranking Factor: Evidence<\/h2>\n\n\n\n<p>Google filed a patent referencing link churn in 2005. An archive is still available on the web, but it has been revised numerous times since then.<\/p>\n\n\n\n<p>The current version of the patent makes no mention of link churn or anything similar. That is a strong indication that, if link stability was ever a ranking factor, it hasn&#8217;t have been relevant in years.<\/p>\n\n\n\n<p>A patent, after all, is just a patent. Companies constantly file patents for ideas that never make it to market.<\/p>\n\n\n\n<p>Google has to remind us from time to time that not everything it patents is used in search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Opinion on Link Stability as a Ranking Factor<\/h2>\n\n\n\n<p>There is no conclusive evidence that Google tracks the frequency with which websites change their outbound links.<\/p>\n\n\n\n<p>Furthermore, there is no evidence that changing outbound links causes a negative signal known as link churn.<\/p>\n\n\n\n<p>Based on the evidence, we can confidently state that link stability is an unlikely ranking factor.<\/p>\n\n\n\n<p>Need help with our free SEO tools? Try our free&nbsp;<a href=\"https:\/\/seopolarity.com\/robots-txt-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Robots.txt Generator<\/a>,&nbsp;<a href=\"https:\/\/seopolarity.com\/get-source-code-of-webpage\" target=\"_blank\" rel=\"noreferrer noopener\">Get Source Code of Webpage<\/a>,&nbsp;<a href=\"https:\/\/seopolarity.com\/domain-into-ip\" target=\"_blank\" rel=\"noreferrer noopener\">Domain into IP<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Read:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/fileproinfo.com\/blog\/is-language-a-google-ranking-factor\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Is Language A Google Ranking Factor?<\/a><\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/what-you-should-know-about-keyword-prominence-as-a-ranking-factor-in-google\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">What You Should Know About Keyword Prominence As A Ranking Factor In Google<\/a>.<\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/are-h1-tags-considered-a-google-ranking-factor\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are H1 Tags Considered a Google Ranking Factor?<\/a><\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/are-gov-links-considered-a-google-ranking-factor\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are .gov Links Considered a Google Ranking Factor?<\/a><\/li><li><a href=\"https:\/\/fileproinfo.com\/blog\/are-html-heading-tags-h2-h6-used-in-google-ranking\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are HTML Heading Tags (H2-H6) Used in Google Ranking?<\/a><\/li><li><a href=\"https:\/\/seopolarity.com\/blog\/internal-links-as-a-ranking-factor-what-you-need-to-know\/2022\/\">Internal Links As A Ranking Factor: What You Need To Know<\/a>.<\/li><li><a href=\"https:\/\/seopolarity.com\/blog\/is-your-ip-address-a-google-ranking-factor\/2021\/\">Is Your IP Address A Google Ranking Factor?<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Is it better to edit your website&#8217;s links or not? Find out if link stability affects your search rankings.<\/p>\n","protected":false},"author":1,"featured_media":2248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[24],"tags":[],"class_list":["post-2246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Link Stability: Is It A Google Ranking Factor? | SEOPolarity<\/title>\n<meta name=\"description\" content=\"Is it better to edit your website&#039;s links or not? 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