{"id":2223,"date":"2022-01-06T09:56:00","date_gmt":"2022-01-06T09:56:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2223"},"modified":"2022-01-06T18:13:01","modified_gmt":"2022-01-06T18:13:01","slug":"how-can-different-departments-avoid-keyword-cannibalization","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/how-can-different-departments-avoid-keyword-cannibalization\/2022\/","title":{"rendered":"How Can Different Departments Avoid Keyword Cannibalization?"},"content":{"rendered":"\n

This week\u2019s Ask An SEO question comes from Caroline in Cleveland, who wrote:<\/p>\n\n\n\n

Multiple divisions of our company want to rank for the same keywords.<\/p>

Are there any tips for how to approach this type of situation? It seems like our company will be competing against itself in SERPs for page 1 rankings.<\/p><\/blockquote>\n\n\n\n

Nowadays, people are far too concerned about keyword cannibalization.<\/p>\n\n\n\n

The reality is that if you work for a company where it makes sense for several products to rank for the same keyword, you may find that one of your sites ranks higher than the other.<\/p>\n\n\n\n

However, in most cases, this isn’t the big deal that Bill over at “blue widgets” would have you believe.<\/p>\n\n\n\n

The fact that more than one product ranks for “blue widgets” does not imply that obtaining the sale or lead is a zero-sum game.<\/p>\n\n\n\n

In fact, having a multi-divisional corporation rank for multiple keywords related to the same topic gives you a much better chance of creating a branded preference for your goods and services.<\/p>\n\n\n\n

You also have a better chance of being the location of the sale.<\/p>\n\n\n\n

Read 2022 Local SEO Success: The Year of Everywhere<\/a>.<\/p>\n\n\n\n

Divisions Should Share Data<\/h2>\n\n\n\n

It is preferable to share information with your divisional counterparts.<\/p>\n\n\n\n

When people keep things from each other, it’s easy to create a hostile work environment.<\/p>\n\n\n\n

Heads of divisions must communicate with one another about how they intend to collaborate rather than how they intend to beat the competition within their own company.<\/p>\n\n\n\n

For example, each division should cross-promote the other through graphics on ranking pages.<\/p>\n\n\n\n

After all, if both divisions rank for the same keywords, it stands to reason that they should cross-promote each other.<\/p>\n\n\n\n

After all, if you’re looking for a “red widget” but end up on the “blue widget” page \u2013 if you see a promotion for the “red widget,” you’re more likely to click on it.<\/p>\n\n\n\n

Set Communication With Higher-ups<\/h2>\n\n\n\n

In reality, my experience has taught me that ranking a few spots higher than a competitor does not always translate into an increase in sales.<\/p>\n\n\n\n

If your company has multiple divisions that rank for specific keywords related to a topic, you should be able to track how much traffic and sales those queries are generating.<\/p>\n\n\n\n

You must communicate these figures to your superiors.<\/p>\n\n\n\n

Make it clear that the goal is to increase and traffic sales in aggregate rather than judging each division separately.<\/p>\n\n\n\n

Working to increase the overall pie rather than just what each division collects will strengthen the entire corporation.<\/p>\n\n\n\n

It can be difficult for those in charge of the company to see this at times.<\/p>\n\n\n\n

As a result, it is critical to communicate the message of “overall growth” early and frequently.<\/p>\n\n\n\n

Compete \u2013 But Help One Another<\/h2>\n\n\n\n

You want to outrank your divisional competitor, but even if you don’t (and they do), it’s still beneficial to the organization as a whole.<\/p>\n\n\n\n

When your divisional counterparts aren’t performing well, you should assist them.<\/p>\n\n\n\n

Give each other advice on how to rank higher in search engine results pages (SERPs).<\/p>\n\n\n\n

If you and your divisional counterparts rank first and second on the SERP, you are more likely to close the sale \u2013 or at the very least, create a brand preference.<\/p>\n\n\n\n

Need help with our free SEO tools? Try our free\u00a0Robots.txt Generator<\/a>,\u00a0Get Source Code of Webpage<\/a>,\u00a0Domain into IP<\/a>.<\/p>\n\n\n\n

Read What You Should Know About Keyword Prominence As A Ranking Factor In Google<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this edition of Ask An SEO, a reader requests assistance with SEO strategy in situations where multiple departments want to rank for the same keywords.<\/p>\n","protected":false},"author":1,"featured_media":2225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[25,24],"tags":[],"class_list":["post-2223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ask-an-seo","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"\nHow Can Different Departments Avoid Keyword Cannibalization? | SEOPolarity<\/title>\n<meta name=\"description\" content=\"In this edition of Ask An SEO, a reader 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