{"id":2156,"date":"2021-12-28T09:00:00","date_gmt":"2021-12-28T09:00:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=2156"},"modified":"2021-12-28T23:15:10","modified_gmt":"2021-12-28T23:15:10","slug":"googles-product-reviews-update-in-december-affects-more-than-just-english-language-sites","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/googles-product-reviews-update-in-december-affects-more-than-just-english-language-sites\/2021\/","title":{"rendered":"Google’s Product Reviews Update in December Affects More Than Just English-Language Sites?"},"content":{"rendered":"\n

The English language version of Google’s Product Reviews update has been announced. There was no mention of whether or when it would be available in other languages. Mueller responded to a question about whether it is being expanded to other languages.<\/p>\n\n\n\n

Google Product Reviews Update for December 2021<\/h2>\n\n\n\n

Google announced on Twitter on December 1, 2021, that a Product Review update focusing on English language web pages would be released.<\/p>\n\n\n\n

The update’s primary goal was to improve the quality of reviews displayed in Google search, with a particular emphasis on review sites.<\/p>\n\n\n\n

A Googler tweeted a description of the types of sites that would be targeted for search ranking demotion:<\/p>\n\n\n\n

\u201cMainly relevant to sites that post articles reviewing products.<\/p>

Think of sites like \u201cbest TVs under $200\u2033.com.<\/p>

Goal is to improve the quality and usefulness of reviews we show users.\u201d<\/p><\/blockquote>\n\n\n\n

Google also published a blog post with additional information on the product review update, which included the introduction of two new best practices that Google’s algorithm would be looking for.<\/p>\n\n\n\n

The first best practice was requiring proof that a product had been handled and reviewed.<\/p>\n\n\n\n

The second best practice was to provide links to multiple places where a user could buy the product.<\/p>\n\n\n\n

According to the Twitter announcement, the feature was being rolled out to English-language websites. The blog post did not specify which languages were being rolled out, nor did it state that the product review update was only available in English.<\/p>\n\n\n\n

Read How To Hire the Right SEO Agency For Your Business?<\/a><\/p>\n\n\n\n

Is a Product Review Update Coming to More Languages?<\/h2>\n\n\n\n

The person who asked the question correctly assumed that the product review update only affected English language search results.<\/p>\n\n\n\n

However, he claimed to be witnessing search volatility in the German language, which he believes is related to Google’s December 2021 Product Review Update.<\/p>\n\n\n\n

This is his question:<\/strong><\/p>\n\n\n\n

\u201cI was seeing some movements in German search as well.<\/p>

So I was wondering if there could also be an effect on websites in other languages by this product reviews update\u2026 because we had lots of movement and volatility in the last weeks.<\/p>

\u2026My question is, is it possible that the product reviews update affects other sites as well?\u201d<\/p><\/blockquote>\n\n\n\n

John Mueller answered:<\/strong><\/p>\n\n\n\n

\u201cI don\u2019t know\u2026 like other languages?<\/p>

My assumption was this was global and and across all languages.<\/p>

But I don\u2019t know what we announced in the blog post specifically.<\/p>

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.<\/p>

I don\u2019t know if that happened with the product reviews update. I don\u2019t recall the complete blog post.<\/p>

But it\u2019s\u2026 from my point of view it seems like something that we could be doing in multiple languages and wouldn\u2019t be tied to English.<\/p>

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.<\/p>

So I\u2019m not particularly surprised that you see changes in Germany.<\/p>

But I also don\u2019t know what we actually announced with regards to the locations and languages that are involved.\u201d<\/p><\/blockquote>\n\n\n\n

Does the Update to Product Reviews Affect More Languages?<\/h2>\n\n\n\n

While the tweeted announcement stated that the product reviews update was only available in English, the official blog post made no such claim.<\/p>\n\n\n\n

According to Google’s John Mueller, the product reviews update is something that Google could do in multiple languages.<\/p>\n\n\n\n

One has to wonder if the tweet was intended to communicate that the update would be released first in English and then in other languages.<\/p>\n\n\n\n

It’s unclear whether the product reviews update was rolled out to more languages globally. Google, hopefully, will clarify this soon.<\/p>\n\n\n\n

Need help with our free SEO tools? Try our free Website Reviewer<\/a>, Online Ping Website Tool<\/a>, Page Speed Checker<\/a>.<\/p>\n\n\n\n

Learn more from SEO <\/a>and read An Introduction To Python & Machine Learning For Technical SEO<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google’s John Mueller responds to whether the December 2021 Product Reviews Update affects websites other than those in English.<\/p>\n","protected":false},"author":1,"featured_media":2158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[24],"tags":[],"class_list":["post-2156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"\nGoogle's Product Reviews Update in December Affects More Than Just English-Language Sites? | SEOPolarity<\/title>\n<meta name=\"description\" content=\"Google's John Mueller responds to whether the December 2021 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