{"id":1769,"date":"2021-11-01T11:39:00","date_gmt":"2021-11-01T11:39:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=1769"},"modified":"2021-11-21T15:16:23","modified_gmt":"2021-11-21T15:16:23","slug":"does-the-length-of-a-url-affect-seo","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/does-the-length-of-a-url-affect-seo\/2021\/","title":{"rendered":"Does the length of a URL affect SEO?"},"content":{"rendered":"\n

Is it true that Google prefers shorter URLs over longer URLs? That is an SEO myth that will not die. Here’s when URL length is important and when it isn’t.<\/p>\n\n\n\n

The latest installment of the Ask Googlebot video series on YouTube discusses URL length.<\/p>\n\n\n\n

Google’s John Mueller responds to the following question.<\/p>\n\n\n\n

\u201cDo shorter URLs actually make an impact compared to long URLs or is this just another <\/em>SEO myth?\u201c<\/em><\/p><\/blockquote>\n\n\n\n

In his response, we learn that URL length isn’t the deciding factor that some believe it is. However, there is one instance where it does play a role in search.<\/p>\n\n\n\n

Read Mueller’s complete response below<\/h2>\n\n\n\n

John Mueller, a Google employee On URL Length, Mueller explains that URL length has no bearing on SEO. Except in the one case where it might.<\/p>\n\n\n\n

Mueller prefers to keep URLs under 1,000 characters long because it is easier to track data this way.<\/p>\n\n\n\n

\u201cThe direct answer is no. The URL length doesn\u2019t matter. We use URLs as identifiers, it doesn\u2019t matter how long they are. Personally, I try to keep them shorter than 1,000 characters, but that\u2019s just to make monitoring easier. The number of slashes in there also doesn\u2019t matter.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

This advice is consistent with one he gave in 2019 when he first suggested that URLs be kept under 1,000 characters.<\/p>\n\n\n\n

Canonicalization is the only area of Google’s ranking systems where URL length can play a role.<\/p>\n\n\n\n

Read Why Review Monitoring Is No Easy Task<\/a>.<\/p>\n\n\n\n

When several similar URLs have the same on-page content, Google will combine all signals from those pages into a single URL.<\/p>\n\n\n\n

That URL is known as the canonical URL, and it is what users see in search results.<\/p>\n\n\n\n

Google may consider the length of URLs as one of the factors in deciding which URLs to display in search results.<\/p>\n\n\n\n

\u201cI\u2019m currently only aware of one part of our systems where the URL length plays a role\u2014 that part is canonicalization.<\/p>

Canonicalization is what happens when we find multiple copies of a page on your website and we have to pick one URL to use for indexing.<\/p>

If we find a shorter and clearer URL, our systems tend to select that one.\u201d<\/p><\/blockquote>\n\n\n\n

Canonicalization, according to Mueller, has nothing to do with rankings.<\/p>\n\n\n\n

In short, the length of a URL may influence the appearance of search snippets, but it has no effect on search rankings.<\/p>\n\n\n\n

\u201cThis does not affect ranking. It\u2019s purely a matter of which URL is shown in search. So, to sum up, when it comes to search rankings, neither the URL length nor the number of slashes matter. Use a URL structure that works for you and which you can keep for the long run.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

When Mueller mentions slashes in URLs, he is addressing another SEO myth: flat URL structures rank higher.<\/p>\n\n\n\n

Some websites shorten their URLs by flattening the structure, believing it will affect rankings.<\/p>\n\n\n\n

URLs such as homepage.com\/blog\/blog-title<\/strong><\/p>\n\n\n\n

This would be: homepage.com\/blog-title<\/strong><\/p>\n\n\n\n

That’s a waste of time because Mueller has stated that a flat URL structure provides no benefit.<\/p>\n\n\n\n

Need help with our free SEO tools? Try our free Paraphrasing Tool<\/a>, Online Md5 Generator<\/a>, Code to Text Ratio Checker<\/a>.<\/p>\n\n\n\n

Read Google Provides a Definition of High-Quality Content<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Does the length of a URL affect SEO? Shorter URLs may look nicer, but do they improve search rankings? John Mueller of Google responds.<\/p>\n","protected":false},"author":1,"featured_media":1771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[40,24],"tags":[],"class_list":["post-1769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"\nDoes the length of a URL affect SEO? | SEOPolarity<\/title>\n<meta name=\"description\" content=\"Does the length of a URL affect SEO? 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