{"id":1760,"date":"2021-10-27T10:05:00","date_gmt":"2021-10-27T10:05:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=1760"},"modified":"2021-11-21T15:12:33","modified_gmt":"2021-11-21T15:12:33","slug":"does-content-or-links-improve-google-trust","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/","title":{"rendered":"Does Content or Links Improve Google Trust?"},"content":{"rendered":"\n<p>Google&#8217;s John Mueller responded to a question about improving trust with Google during a Google Office-hours hangout. Trustworthiness, as well as expertise and authority, are hot topics. In his response, Mueller addresses the issue of trust factors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-e-a-t-and-trustworthiness\">E-A-T and trustworthiness<\/h2>\n\n\n\n<p>Trustworthiness has become a big deal lately because Google&#8217;s Quality Raters Guidelines describe how Expertise, Authoritativeness, and Trustworthiness are important things for search quality raters to look for when evaluating search results for specific types of queries, particularly those in the Your Money or Your Life categories, such as finance and medical search queries.<\/p>\n\n\n\n<p>As a result, it&#8217;s natural for an SEO to want to know how to improve their trustworthiness with Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Searches Related to Trust Factors<\/h2>\n\n\n\n<p><strong>If you do a Google search for:<\/strong><\/p>\n\n\n\n<p>What exactly are Google trust factors?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google responds with a number of websites that make a variety of claims:<br>The most popular website:<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cWhat is the Trust Factor? Google\u2019s trust factor is a combination of many factors that they use to apply a value of how trustful a site is. The more trustful a site is seen the more likely its articles will be ranked higher on specific Google searches.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p><strong>The number two search result:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cGoogle TrustRank helps Google and other search engines combat web spam. Specifically, TrustRank measures so-called \u201ctrust signals\u201d.\u201d<\/p><\/blockquote>\n\n\n\n<p><strong>The number three search result:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201d In reality, whether or not Google trusts your site depends on several factors. Security is a leading factor.\u201d<\/p><\/blockquote>\n\n\n\n<p><strong>Search result number 4:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cGoogle uses trust signals to evaluate the genuineness of other ranking factors.\u201d<\/p><\/blockquote>\n\n\n\n<p><strong>One site published a periodic table of SEO factors:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cHere we dive into the Trust elements of the Periodic Table of SEO Factors.\u201d<\/p><\/blockquote>\n\n\n\n<p>Read <a href=\"https:\/\/fileproinfo.com\/blog\/the-top-10-forms-of-digital-marketing-that-any-company-can-utilize\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Top 10 Forms of Digital Marketing That Any Company Can Utilize<\/a>.<\/p>\n\n\n\n<p>However, there is an irony in Google&#8217;s search results because the information about a Trust Factor is incorrect.<\/p>\n\n\n\n<p>John Mueller&#8217;s response appears to contradict everything that all of the answers in Google&#8217;s own search results claim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Increase Trust<\/h2>\n\n\n\n<p>The questioner wanted to know what the best way was to increase trust with Google, presumably in order to achieve higher rankings.<\/p>\n\n\n\n<p><strong>Here&#8217;s the query:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cDoes a website which includes great content improve in trust with Google or is that only determined through links?\u201d<\/p><\/blockquote>\n\n\n\n<p><strong>Google\u2019s John Mueller answered:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cI don\u2019t think we have like a trust factor that we can look at and say, oh trust is at (I don\u2019t know) nine of out of twelve or whatever number you would have there.<\/p><p>So that\u2019s kind of (I don\u2019t know) \u2026it\u2019s almost like a philosophical question at that point.<\/p><p>It\u2019s like, does improving the quality of your content overall make a website more trustworthy with regards to Google?<\/p><p>And like well\u2026 I don\u2019t know. There are no metrics specifically for that.\u201d<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">There are no metrics for measuring trust<\/h2>\n\n\n\n<p>A metric is a method of measuring and evaluating something. According to John Mueller, Google does not have a metric for measuring trustworthiness.<\/p>\n\n\n\n<p>The only reason trustworthiness is important in the search quality raters guidelines is that it is what the third party raters are looking for.<\/p>\n\n\n\n<p>However, this does not imply that it is a part of Google&#8217;s algorithms or that there is a Google algorithm that rates the trustworthiness of websites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Improving Content Is a Good Strategy<\/h2>\n\n\n\n<p>Mueller then validated the practice of content improvement.<\/p>\n\n\n\n<p><strong>He continued his response:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cI think improving the quality of your content is always a good idea.<\/p><p>But it\u2019s uh \u2026lots of things are involved there.<\/p><p>And when it comes to trust it\u2019s definitely not a matter of just links that are pointing at a website.\u201d<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">There are no metrics for trust, and the only thing that exists are links<\/h2>\n\n\n\n<p>It&#8217;s never a good idea to take a portion of what&#8217;s written in a patent or what John Mueller says and make it mean something that doesn&#8217;t belong in the context of the entire patent or statement.<\/p>\n\n\n\n<p>John Mueller&#8217;s response that there is no metric for trustworthiness came in response to a question about whether &#8220;great content&#8221; or &#8220;links&#8221; help improve trust with Google.<\/p>\n\n\n\n<p>Rather than focusing on whether links or content influence Google to trust a website, Mueller advises against attempting to influence a non-existent trust factor.<\/p>\n\n\n\n<p>He encourages the individual to concentrate on improving the content. Content is one of the few things over which publishers have complete control, which cannot be said of legitimate links.<\/p>\n\n\n\n<p>Need help with our free SEO tools? Try our free&nbsp;<a href=\"https:\/\/seopolarity.com\/robots-txt-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Robots.txt Generator<\/a>,&nbsp;<a href=\"https:\/\/seopolarity.com\/get-source-code-of-webpage\" target=\"_blank\" rel=\"noreferrer noopener\">Get Source Code of Webpage<\/a>,&nbsp;<a href=\"https:\/\/seopolarity.com\/domain-into-ip\" target=\"_blank\" rel=\"noreferrer noopener\">Domain into IP<\/a>.<\/p>\n\n\n\n<p>Learn more from <a href=\"https:\/\/seopolarity.com\/blog\/category\/seo\/\">SEO <\/a>and read <a href=\"https:\/\/seopolarity.com\/blog\/wordpress-template-plugin-vulnerability-affects-over-one-million-websites\/2021\/\">WordPress Template Plugin Vulnerability Affects Over One Million Websites<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s John Mueller bursts the myth that Google employs trust factors or trust metrics.<\/p>\n","protected":false},"author":1,"featured_media":1762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[40,24],"tags":[],"class_list":["post-1760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Content or Links Improve Google Trust? | SEOPolarity<\/title>\n<meta name=\"description\" content=\"Google&#039;s John Mueller bursts the myth that Google employs trust factors or trust metrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Content or Links Improve Google Trust?\" \/>\n<meta property=\"og:description\" content=\"Google&#039;s John Mueller bursts the myth that Google employs trust factors or trust metrics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/\" \/>\n<meta property=\"og:site_name\" content=\"SEOPolarity\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-27T10:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-21T15:12:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"seoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Does Content or Links Improve Google Trust?\" \/>\n<meta name=\"twitter:description\" content=\"Google&#039;s John Mueller bursts the myth that Google employs trust factors or trust metrics.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"seoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/\"},\"author\":{\"name\":\"seoadmin\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/95a6a9a6680ce217386574a4984fa538\"},\"headline\":\"Does Content or Links Improve Google Trust?\",\"datePublished\":\"2021-10-27T10:05:00+00:00\",\"dateModified\":\"2021-11-21T15:12:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/\"},\"wordCount\":791,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg\",\"articleSection\":[\"News\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/\",\"url\":\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/\",\"name\":\"Does Content or Links Improve Google Trust? | SEOPolarity\",\"isPartOf\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg\",\"datePublished\":\"2021-10-27T10:05:00+00:00\",\"dateModified\":\"2021-11-21T15:12:33+00:00\",\"description\":\"Google's John Mueller bursts the myth that Google employs trust factors or trust metrics.\",\"breadcrumb\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#primaryimage\",\"url\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg\",\"contentUrl\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Does Content or Links Improve Google Trust?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/seopolarity.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Does Content or Links Improve Google Trust?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#website\",\"url\":\"https:\/\/seopolarity.com\/blog\/\",\"name\":\"SEO Polarity Blog\",\"description\":\"Free Online SEO Tools &amp; Blogs\",\"publisher\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seopolarity.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#organization\",\"name\":\"SEO Polarity\",\"url\":\"https:\/\/seopolarity.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/seopolarity-logo-header.png\",\"contentUrl\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/seopolarity-logo-header.png\",\"width\":193,\"height\":30,\"caption\":\"SEO Polarity\"},\"image\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/95a6a9a6680ce217386574a4984fa538\",\"name\":\"seoadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/779772115dd1b79d5fbb91a1e2d3acb5318c780d6986d556300e1902f867ee5b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/779772115dd1b79d5fbb91a1e2d3acb5318c780d6986d556300e1902f867ee5b?s=96&d=mm&r=g\",\"caption\":\"seoadmin\"},\"sameAs\":[\"https:\/\/seopolarity.com\/blog\"],\"url\":\"https:\/\/seopolarity.com\/blog\/author\/seoadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Does Content or Links Improve Google Trust? | SEOPolarity","description":"Google's John Mueller bursts the myth that Google employs trust factors or trust metrics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/","og_locale":"en_US","og_type":"article","og_title":"Does Content or Links Improve Google Trust?","og_description":"Google's John Mueller bursts the myth that Google employs trust factors or trust metrics.","og_url":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/","og_site_name":"SEOPolarity","article_published_time":"2021-10-27T10:05:00+00:00","article_modified_time":"2021-11-21T15:12:33+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg","type":"image\/jpeg"}],"author":"seoadmin","twitter_card":"summary_large_image","twitter_title":"Does Content or Links Improve Google Trust?","twitter_description":"Google's John Mueller bursts the myth that Google employs trust factors or trust metrics.","twitter_image":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg","twitter_misc":{"Written by":"seoadmin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#article","isPartOf":{"@id":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/"},"author":{"name":"seoadmin","@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/95a6a9a6680ce217386574a4984fa538"},"headline":"Does Content or Links Improve Google Trust?","datePublished":"2021-10-27T10:05:00+00:00","dateModified":"2021-11-21T15:12:33+00:00","mainEntityOfPage":{"@id":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/"},"wordCount":791,"commentCount":0,"publisher":{"@id":"https:\/\/seopolarity.com\/blog\/#organization"},"image":{"@id":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#primaryimage"},"thumbnailUrl":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg","articleSection":["News","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/","url":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/","name":"Does Content or Links Improve Google Trust? | SEOPolarity","isPartOf":{"@id":"https:\/\/seopolarity.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#primaryimage"},"image":{"@id":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#primaryimage"},"thumbnailUrl":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg","datePublished":"2021-10-27T10:05:00+00:00","dateModified":"2021-11-21T15:12:33+00:00","description":"Google's John Mueller bursts the myth that Google employs trust factors or trust metrics.","breadcrumb":{"@id":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#primaryimage","url":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg","contentUrl":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg","width":1200,"height":675,"caption":"Does Content or Links Improve Google Trust?"},{"@type":"BreadcrumbList","@id":"https:\/\/seopolarity.com\/blog\/does-content-or-links-improve-google-trust\/2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seopolarity.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Does Content or Links Improve Google Trust?"}]},{"@type":"WebSite","@id":"https:\/\/seopolarity.com\/blog\/#website","url":"https:\/\/seopolarity.com\/blog\/","name":"SEO Polarity Blog","description":"Free Online SEO Tools &amp; Blogs","publisher":{"@id":"https:\/\/seopolarity.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seopolarity.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/seopolarity.com\/blog\/#organization","name":"SEO Polarity","url":"https:\/\/seopolarity.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/seopolarity-logo-header.png","contentUrl":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/seopolarity-logo-header.png","width":193,"height":30,"caption":"SEO Polarity"},"image":{"@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/95a6a9a6680ce217386574a4984fa538","name":"seoadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/779772115dd1b79d5fbb91a1e2d3acb5318c780d6986d556300e1902f867ee5b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/779772115dd1b79d5fbb91a1e2d3acb5318c780d6986d556300e1902f867ee5b?s=96&d=mm&r=g","caption":"seoadmin"},"sameAs":["https:\/\/seopolarity.com\/blog"],"url":"https:\/\/seopolarity.com\/blog\/author\/seoadmin\/"}]}},"jetpack_featured_media_url":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/does-content-or-links-improve-google-trust.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/posts\/1760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/comments?post=1760"}],"version-history":[{"count":2,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/posts\/1760\/revisions"}],"predecessor-version":[{"id":1791,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/posts\/1760\/revisions\/1791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/media\/1762"}],"wp:attachment":[{"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/media?parent=1760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/categories?post=1760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/tags?post=1760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}