{"id":1677,"date":"2021-10-19T10:23:00","date_gmt":"2021-10-19T10:23:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=1677"},"modified":"2021-11-15T13:38:29","modified_gmt":"2021-11-15T13:38:29","slug":"microsoft-advertising-accounts-will-soon-have-automatic-clarity-integration","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/microsoft-advertising-accounts-will-soon-have-automatic-clarity-integration\/2021\/","title":{"rendered":"Microsoft Advertising Accounts Will Soon Have Automatic Clarity Integration"},"content":{"rendered":"\n<p>Users can now access Microsoft Clarity integration with Microsoft Advertising as part of a pilot program.<\/p>\n\n\n\n<p>According to the brand, most existing Universal Event Tracking (UET) tags will be updated to the combined system in November.<\/p>\n\n\n\n<p>Clarity is intended to provide advertisers with a more in-depth understanding of landing page engagement and post-click behavior.<\/p>\n\n\n\n<p>It tracks landing page clicks, scrolls, and movements and allows users to analyze behaviors across channels, campaigns, and browsers.<\/p>\n\n\n\n<p>Clarity integration will be standard in all Microsoft Advertising accounts that use UET tags in the near future unless the advertiser is excluded or opts out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-exactly-is-microsoft-clarity\">What Exactly Is Microsoft Clarity?<\/h2>\n\n\n\n<p>Clarity is Microsoft&#8217;s free GDPR-compliant user behavior analytics tool, which was first released in private beta in 2018 and will be more widely available in late 2020.<\/p>\n\n\n\n<p>It offers a number of insights into the customer journey and how visitors interact with landing pages through:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Heat maps.<\/li><li>\u201cRage Click\u201d and dead click insights.<\/li><li>Always-on session recordings.<\/li><li>Rich segmentation with over 25 filters.<\/li><\/ul>\n\n\n\n<p>To learn more about its specific features, visit Roger Montti&#8217;s Microsoft Announces Clarity \u2013 Free Website Analytics.<\/p>\n\n\n\n<p>Microsoft announced Clarity integration with Bing Webmaster Tools in December 2020. Clarity is also compatible with Google Analytics. It<\/p>\n\n\n\n<p>Clarity has no traffic limits, and Microsoft promises that it will remain free in perpetuity.<\/p>\n\n\n\n<p>Read <a href=\"https:\/\/fileproinfo.com\/blog\/a-beginners-guide-to-digital-marketing\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">A Beginner\u2019s Guide to Digital Marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When Will The Rollout Begin?<\/h2>\n\n\n\n<p>According to Microsoft, the timeline is as follows:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cStarting in November, we will default our new UET tag creation to include the benefits of the Clarity insights experience.<\/p><p>In mid-November, we will be migrating all existing UET tags to include Clarity insights, aside from those accounts associated to the exclusions.\u201d<\/p><\/blockquote>\n\n\n\n<p>This new Microsoft Clarity integration makes use of the advertiser&#8217;s existing Microsoft Advertising credentials as well as the website&#8217;s existing JavaScript Universal Event Tracking (UET) tags.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Getting Ready for Microsoft Clarity Integration<\/h2>\n\n\n\n<p>Microsoft advises advertisers to use the UET tag immediately &#8220;to future-proof and maximize performance with your Microsoft Advertising campaigns and take advantage of insights with this new Clarity experience.&#8221;<\/p>\n\n\n\n<p>After an advertiser&#8217;s UET tag has been updated, they will be able to access Clarity insights through their Microsoft Advertising account.<\/p>\n\n\n\n<p>Advertisers who have an active UET tag and are not in an excluded category will have their UET tags automatically updated in November.<\/p>\n\n\n\n<p>Sites that contain sensitive data, such as information about the government, user health care, or user financial services, are excluded.<\/p>\n\n\n\n<p>Advertisers can participate in the pilot right now by contacting their Microsoft Advertising representative.<\/p>\n\n\n\n<p>Those who want to completely opt-out of the Clarity integration can do so using this form.<\/p>\n\n\n\n<p>To learn more, consult the Frequently Asked Questions section of Microsoft&#8217;s Clarity documentation.<\/p>\n\n\n\n<p>Need help with our free SEO tools? Try our free&nbsp;<a href=\"https:\/\/seopolarity.com\/website-reviewer\" target=\"_blank\" rel=\"noreferrer noopener\">Website Reviewer<\/a>,&nbsp;<a href=\"https:\/\/seopolarity.com\/online-ping-website-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Online Ping Website Tool<\/a>,&nbsp;<a href=\"https:\/\/seopolarity.com\/page-speed-checker\" target=\"_blank\" rel=\"noreferrer noopener\">Page Speed Checker<\/a>.<\/p>\n\n\n\n<p>Learn more from <a href=\"https:\/\/seopolarity.com\/blog\/category\/pay-per-click\/\">PPC <\/a>and read <a href=\"https:\/\/seopolarity.com\/blog\/what-to-do-if-your-competitors-purchase-your-brand-keyword\/2021\/\">What to Do If Your Competitors Purchase Your Brand Keyword<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Clarity features are now available to pilot project participants in Microsoft Advertising and will be available to all users in November.<\/p>\n","protected":false},"author":1,"featured_media":1679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[40,26],"tags":[],"class_list":["post-1677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pay-per-click"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft Advertising Accounts Will Soon Have Automatic Clarity Integration | SEOPolarity<\/title>\n<meta name=\"description\" content=\"Microsoft Clarity features are now available to 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