{"id":1639,"date":"2021-10-22T10:48:00","date_gmt":"2021-10-22T10:48:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=1639"},"modified":"2021-11-13T11:09:11","modified_gmt":"2021-11-13T11:09:11","slug":"paypal-offers-45-billion-for-social-photo-sharing-network-pinterest","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/paypal-offers-45-billion-for-social-photo-sharing-network-pinterest\/2021\/","title":{"rendered":"PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest"},"content":{"rendered":"\n

According to Reuters and Bloomberg, PayPal Holdings Inc. is in talks to buy social media company Pinterest Inc. for $45 billion (each of whom cites anonymous people familiar with the matter).<\/p>\n\n\n\n

According to their sources, PayPal is able to finance the deal “mostly with stock” due to the pandemic and the resulting acceleration of eCommerce adoption.<\/p>\n\n\n\n

PayPal stock has risen 36% in the last year, giving the original fintech brand a market cap of nearly $320 billion.<\/p>\n\n\n\n

Pinterest’s audience has grown to over 400 million monthly active users.<\/p>\n\n\n\n

Given that Pinterest’s userbase is more than 60% female and includes 45 percent of people in the United States with an annual household income of $100,000 or more, that audience could be extremely profitable for PayPal.<\/p>\n\n\n\n

According to Pinterest, members who visit the site on a weekly basis outspend non-Pinners by 2x per month and have an 85 percent larger basket size.<\/p>\n\n\n\n

Pinterest had already been dipping its toes into the eCommerce pond; in fact, the visual social network stated explicitly that it intends to provide online sellers with a storefront.<\/p>\n\n\n\n

Pinterest started in its launch announcement of a slew of new features released today,<\/p>\n\n\n\n

\u201cPinterest is deliberately designing a product rooted in inspiration, inclusivity and positivity for Pinners, creators and brands.<\/p>

These latest features address the changing needs and expectations of creators and consumers online, and they enable everyone to inspire, build and reach new audiences; engage with a community around shared passions; earn money with original content and become a storefront for merchants.\u201d<\/p><\/blockquote>\n\n\n\n

Read 4 Elements that Will Create a Professional Ambiance in Your Office<\/a>.<\/p>\n\n\n\n

Rumors coincide with the introduction of more shoppable idea pins and creator rewards<\/h2>\n\n\n\n

The potential acquisition became public just as Pinterest announced the launch of:<\/p>\n\n\n\n