{"id":1562,"date":"2021-10-23T10:40:00","date_gmt":"2021-10-23T10:40:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=1562"},"modified":"2021-11-11T03:56:17","modified_gmt":"2021-11-11T03:56:17","slug":"facebook-has-introduced-new-business-communication-tools","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/facebook-has-introduced-new-business-communication-tools\/2021\/","title":{"rendered":"Facebook Has Introduced New Business Communication Tools"},"content":{"rendered":"\n

Facebook is releasing a slew of updates aimed at small businesses, including audio and video calls in Messenger, live audio rooms, and other features.<\/p>\n\n\n\n

These updates arrive just in time for the holiday shopping season, which is said to account for 20% of small businesses’ annual revenue.<\/p>\n\n\n\n

This holiday season, businesses will have more ways to communicate with customers, as well as the ability to book more appointments directly on Facebook and create ads more easily.<\/p>\n\n\n\n

Here’s a rundown of everything Facebook said this week.<\/p>\n\n\n\n

New Facebook Features For Businesses<\/h2>\n\n\n\n

Audio and video calling<\/h3>\n\n\n\n

Facebook is testing audio and video calling with select small and medium-sized businesses via Messenger’s Business Inbox.<\/p>\n\n\n\n

This will combine phone, video, and text communication into a single app.<\/p>\n\n\n\n

Businesses can communicate with customers and conduct transactions without leaving Messenger.<\/p>\n\n\n\n

These enhanced capabilities can assist businesses in closing more deals by allowing customers to secure difficult-to-find items right away.<\/p>\n\n\n\n

Live Audio Rooms<\/h3>\n\n\n\n

Select small businesses will soon be able to create Live Audio Rooms on Facebook.<\/p>\n\n\n\n

Live Audio Rooms, which debuted earlier this year, is widely regarded as Facebook’s answer to Clubhouse.<\/p>\n\n\n\n

Small businesses can host live conversations about topics that are important to their customers, and people can find them on Facebook.<\/p>\n\n\n\n

Hosts can invite their friends, followers, creators, or any listeners in the room to speak. Speakers can be invited ahead of time or during the discussion.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Appointment Bookings<\/h3>\n\n\n\n

Appointment bookings on Facebook are now available worldwide. Facebook is gradually rolling out this feature to all small businesses worldwide.<\/p>\n\n\n\n

Small business owners can use their Facebook page to receive and manage appointments from new and existing clients.<\/p>\n\n\n\n

The ability to book appointments is provided at no additional cost to businesses.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Modifications to Personalized Ads<\/h3>\n\n\n\n

When people interact with a personalized ad, Facebook is experimenting with new ways to let them know they’re supporting a small business.<\/p>\n\n\n\n

When users click like on ads from small businesses, for example, they may see messages in their feeds.<\/p>\n\n\n\n

The message will remind the user that their participation in assisting the small business is growing and being discovered by more customers.<\/p>\n\n\n\n

Read A Beginner\u2019s Guide To PPC Marketing For Small Businesses<\/a>.<\/p>\n\n\n\n

Facebook Business Suite Updates<\/h3>\n\n\n\n

The Facebook Business Suite is getting new tools to help small businesses save time and focus on holiday orders.<\/p>\n\n\n\n

Business Suite updates will streamline the ad creation process and provide new insights to business owners.<\/p>\n\n\n\n

The complete list of changes is as follows:<\/p>\n\n\n\n