{"id":1273,"date":"2021-10-06T10:03:00","date_gmt":"2021-10-06T10:03:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=1273"},"modified":"2021-11-09T00:12:39","modified_gmt":"2021-11-09T00:12:39","slug":"chrome-bookmarks-are-they-a-google-ranking-factor","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/chrome-bookmarks-are-they-a-google-ranking-factor\/2021\/","title":{"rendered":"Chrome Bookmarks: Are They a Google Ranking Factor?"},"content":{"rendered":"\n<p>Is data about how many times a site is bookmarked in Chrome used by Google as a ranking factor?<\/p>\n\n\n\n<p>When I was asked to look into it, I had to admit that I had never heard of it. And when I went looking to see if Search Engine Journal had ever reported on this in the history of our site, I couldn&#8217;t find anything.<\/p>\n\n\n\n<p>Nonetheless, it appears that this question has arisen over the years, and I continue to see (lower quality) sites perpetuating the myth today.<\/p>\n\n\n\n<p>You&#8217;ve probably guessed where I&#8217;m going with this, so let&#8217;s work it out together.<\/p>\n\n\n\n<p>The Claim: Google Chrome Uses Bookmark Data as a Ranking Factor<br>One of the top Google results for this claim is a website that claims:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cGoogle keeps the record of the bookmarked pages in its own server and uses it as a boosting factor. Google collects the user browsing data from Google chrome (sic).\u201d<\/p><\/blockquote>\n\n\n\n<p>Of course, because it&#8217;s demonstrably false, this will be an easy claim to rank for. I&#8217;m hoping that this piece outranks that one so that no one else wastes their time chasing this particular white rabbit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-case-for-using-chrome-bookmarks-data-as-a-ranking-factor\">The Case for Using Chrome Bookmarks Data as a Ranking Factor<\/h2>\n\n\n\n<p>True, Google applied for a patent in 2006 titled &#8220;Search customization based on user profiles and personalization.&#8221; In Google Patents Search, this appears as &#8220;Bookmarks and ranking.&#8221;<\/p>\n\n\n\n<p>Although it was reassigned in 2017 when Google changed the capitalization of its name, it is currently marked as Abandoned.<\/p>\n\n\n\n<p>Patent citations provide some insight into how others may have used the technologies outlined in Google&#8217;s patent for &#8220;Search customization based on user profiles and personalization.&#8221;<\/p>\n\n\n\n<p>In 2004, for example, IBM issued a patent citing Google&#8217;s work for its own &#8220;Method, system, and program for ordering search results using an importance weighting.&#8221; (Recall IBM&#8217;s WebFountain?)<\/p>\n\n\n\n<p>In 2005, Microsoft referred to it in its &#8220;Mobile-friendly internet searches.&#8221;<\/p>\n\n\n\n<p>Some have questioned whether the Google patent demonstrates that bookmarking data is a ranking factor.<\/p>\n\n\n\n<p>This is known as the &#8220;Ancient Aliens&#8221; effect, in which simply asking a question \u2013 no matter how ridiculous \u2013 can lead others to believe that the topic is therefore a possibility.<\/p>\n\n\n\n<p>Is it possible that Google is factoring the number of times your site has been bookmarked in Chrome into its search algorithms?<\/p>\n\n\n\n<p>Is this patent the result of technologies brought to Earth by adorable, inquisitive\u2026 aliens millions of years ago?<\/p>\n\n\n\n<p>On both counts, the answer is emphatical no.<\/p>\n\n\n\n<p>Read <a href=\"https:\/\/seopolarity.com\/blog\/which-is-better-for-seo-www-or-non-www\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Which is better for SEO: WWW or non-WWW?<\/a><\/p>\n\n\n\n<p>Patenting a technology does not guarantee that it will be used. And if it is, parts of the technology may be used for other purposes, or even by other people and businesses.<\/p>\n\n\n\n<p>Questioning whether bookmarks data is a ranking factor generates a search result that may lead others to believe it is, and so the misinformation cycle continues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Case Against Using Chrome Bookmarks Data as a Ranking Factor<\/h2>\n\n\n\n<p>The idea of Google using Chrome bookmarks data as a ranking factor is problematic in several ways:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google has access to far superior data<\/h2>\n\n\n\n<p>What you search for (queries), where you search from (device and location), which sites you previously visited, and what you did on those sites (user behavior signals) all tell Google a lot more about any given searcher.<\/p>\n\n\n\n<p>That&#8217;s only the tip of the iceberg.<\/p>\n\n\n\n<p>Chrome bookmarking data pales in comparison to these far more useful insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Context is missing from bookmarks<\/h2>\n\n\n\n<p>Many other forms of user feedback provide more useful context than bookmarks. What valuable information could Google glean from your bookmarking of Dogtime.com?<\/p>\n\n\n\n<p>Are you considering getting a dog?<\/p>\n\n\n\n<p>Doing a dog-related school project?<\/p>\n\n\n\n<p>Looking for a furry pick-me-up with dog pictures if you&#8217;re bored or sad?<\/p>\n\n\n\n<p>Simply intending to return to a site later provides no useful information about why you want to do so.<\/p>\n\n\n\n<p>And, without the context of intent, a bookmark is just a meaningless factoid that Google can&#8217;t use to personalize or improve the searcher experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bookmarks are far too easy to manipulate<\/h2>\n\n\n\n<p>Can you imagine bookmarks becoming a commodity in the same way that links are?<\/p>\n\n\n\n<p>We&#8217;d have bookmarking agencies, bookmarking spam, and negative bookmarking (what does that even look like \u2013 maybe a bunch of porn and gambling websites bookmarking your bakery website all at once?).<\/p>\n\n\n\n<p>For a fee, you could hire a virtual assistant to bookmark you.<\/p>\n\n\n\n<p>This could not possibly be a useful signal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Opinion on Chrome Bookmarks as a Ranking Factor<\/h2>\n\n\n\n<p>To summarize, Google does not use data from Chrome bookmarks as a search ranking signal.<\/p>\n\n\n\n<p>Need help with our free SEO tools? Try our free <a href=\"https:\/\/seopolarity.com\/webpage-screen-resolution-simulator\" target=\"_blank\" rel=\"noreferrer noopener\">Webpage Screen Resolution Simulator<\/a>, <a href=\"https:\/\/seopolarity.com\/url-encoder-decoder\" target=\"_blank\" rel=\"noreferrer noopener\">URL Encoder \/ Decoder<\/a>, <a href=\"https:\/\/seopolarity.com\/htaccess-redirect-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Htaccess Redirect Generator<\/a>.<\/p>\n\n\n\n<p>Learn more from <a href=\"https:\/\/seopolarity.com\/blog\/category\/seo\/\">SEO<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Google using the number of bookmarks a site has in Chrome as a ranking factor? See why some people believe this.<\/p>\n","protected":false},"author":1,"featured_media":1275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[24],"tags":[],"class_list":["post-1273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chrome Bookmarks: Are They a Google Ranking Factor? | SEOPolarity<\/title>\n<meta name=\"description\" content=\"Is Google using the number of bookmarks a site has in Chrome as a ranking factor? 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