{"id":1266,"date":"2021-10-07T09:09:00","date_gmt":"2021-10-07T09:09:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=1266"},"modified":"2021-11-09T00:08:54","modified_gmt":"2021-11-09T00:08:54","slug":"the-google-mum-algorithm-is-capable-of-more-than-just-ranking-websites","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/the-google-mum-algorithm-is-capable-of-more-than-just-ranking-websites\/2021\/","title":{"rendered":"The Google MUM Algorithm is capable of more than just ranking websites"},"content":{"rendered":"\n

Google’s John Mueller was asked how many search queries were affected by the MUM algorithm. John replied that he didn’t know and then explained that the Google MUM algorithm is multi-purpose and could be used for purposes other than ranking.<\/p>\n\n\n\n

Question Regarding Google’s Use of MUM Technology<\/h2>\n\n\n\n

The MUM algorithm is impressive because it can search for answers across web documents in any language and can even include images in the search query.<\/p>\n\n\n\n

So it’s understandable that the person who asked the question wanted to know how much MUM influenced the search results.<\/p>\n\n\n\n

Google’s John Mueller responded to the question by attempting to put MUM into context without the use of hyperbole.<\/p>\n\n\n\n

The following is the question that was posed:<\/strong><\/p>\n\n\n\n

A couple of years ago Google noted that when it came to ranking results BERT would better understand and impact about ten percent of searches in the U.S.<\/p>

My question is two-fold:<\/p>

Has that percentage changed for BERT?<\/p>

\u2026What percentage is MUM expected to better understand and impact searches?\u201d<\/p><\/blockquote>\n\n\n\n

MUM Affects How Many Searches?<\/h2>\n\n\n\n

John Mueller admitted that he didn’t know how many searches MUM influenced and then explained why it might be difficult to quantify MUM’s impact on search results.<\/p>\n\n\n\n

His response began with the numbers for BERT and then moved on to MUM.<\/p>\n\n\n\n

John Mueller responded:<\/strong><\/p>\n\n\n\n

\u201cI have no idea\u2026<\/p>

I\u2019m pretty sure that the percentage changed since then because everything is changing.<\/p>

But I don\u2019t know if we have a fixed number that goes for BERT or that goes for MUM.\u201d<\/p><\/blockquote>\n\n\n\n

Mum is similar to a multi-purpose machine learning library<\/h2>\n\n\n\n

John Mueller then elaborated on MUM, claiming that it can be applied to a wide range of tasks other than ranking.<\/p>\n\n\n\n

He said:<\/strong><\/p>\n\n\n\n

\u201cMum, as far as I understand it is more like a multi-purpose machine learning library anyway.<\/p>

So it\u2019s something that can be applied to lots of different parts of search.<\/p>

It\u2019s not so much that you would isolate it to just ranking.<\/p>

But rather you might be able to use it for understanding things on a very fine grained level and then that\u2019s kind of interwoven in a lot of different kinds of search results.<\/p>

But I don\u2019t think we have any fixed numbers.\u201d<\/p><\/blockquote>\n\n\n\n

Google is pleased with MUM<\/h2>\n\n\n\n

The person who asked the question followed up with a follow-up question, to which John responded with a non-hype description of MUM, depicting it as doing things that aren’t necessarily as flashy as they may appear from the outside looking in.<\/p>\n\n\n\n

The next question is:<\/strong><\/p>\n\n\n\n

\u201cIt seemed to me like it was going to open up more opportunities actually for different products or queries to be discovered.<\/p>

It seemed like it was just sort of exponentially going to blow it out what one could learn.\u201d<\/p><\/blockquote>\n\n\n\n

John Mueller responded:<\/strong><\/p>\n\n\n\n

\u201cI don\u2019t know\u2026 we\u2019ll see.<\/p>

I think it\u2019s always tricky to look at the marketing around machine learning algorithms, because it\u2019s very easy to find \u2026very exponential examples.<\/p>

But that doesn\u2019t mean that everything is as flashy as that.<\/p>

\u2026In talking with some of these search quality folks, they\u2019re really happy with the way that these kinds of machine learning models are working.\u201d<\/p><\/blockquote>\n\n\n\n

Google’s Mum Algorithm is More Than a Ranking System<\/h2>\n\n\n\n

John Mueller expanded on Google’s MUM algorithm, stating that it is useful for more than just ranking purposes.<\/p>\n\n\n\n

He indicated that it can perform tasks other than ranking in Google’s algorithms and that it can play a role in other aspects of search.<\/p>\n\n\n\n

Mueller also described MUM as having a fine-grained level of detail understanding.<\/p>\n\n\n\n

Need help with our free SEO tools? Try our free Website Reviewer<\/a>, Online Ping Website Tool<\/a>, Page Speed Checker<\/a>.<\/p>\n\n\n\n

Related:<\/strong> Upcoming Google Algorithm Changes Might Effect<\/a>.<\/p>\n\n\n\n

To read the latest SEO News, click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

According to Google’s John Mueller, the MUM algorithm can be applied to many aspects of search other than ranking.<\/p>\n","protected":false},"author":1,"featured_media":1267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[40,24],"tags":[],"class_list":["post-1266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-seo"],"jetpack_publicize_connections":[],"yoast_head":"\nThe Google MUM Algorithm is capable of more than just ranking websites | SEOPolarity<\/title>\n<meta name=\"description\" content=\"Google's John Mueller was asked how many search queries were affected by the MUM algorithm. 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