{"id":1238,"date":"2021-10-02T10:43:00","date_gmt":"2021-10-02T10:43:00","guid":{"rendered":"https:\/\/seopolarity.com\/blog\/?p=1238"},"modified":"2021-11-09T00:20:38","modified_gmt":"2021-11-09T00:20:38","slug":"according-to-microsoft-holiday-searches-begin-earlier-this-year","status":"publish","type":"post","link":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/","title":{"rendered":"According to Microsoft, holiday searches begin earlier this year"},"content":{"rendered":"\n<p>This year&#8217;s holiday shopping season has begun early, and a new Microsoft report aims to make marketers aware of changes in customer expectations.<\/p>\n\n\n\n<p>This holiday season, Microsoft sees four major shifts in the marketplace:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This year&#8217;s shoppers will begin early.<\/li><li>Payment and delivery methods other than cash will be in high demand.<\/li><li>Sustainability will be a recurring theme.<\/li><li>The advertising competition will be fierce.<\/li><\/ul>\n\n\n\n<p>According to Stephanie Worley, Global Brand Marketer for Microsoft Advertising:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThis holiday season, we anticipate growing e-commerce adoption and shopping that will begin earlier than ever. It used to be Black Friday that kicked off the U.S. shopping season, but not this year. Now, 32% of shoppers, bolstered by e-commerce, say they plan to start shopping in early fall.\u201d<\/p><\/blockquote>\n\n\n\n<p>The time has come to start thinking about holiday shopping. This year, consumers are approaching things differently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-holiday-searches-shopping-start-early\">Holiday Searches &amp; Shopping Start Early<\/h2>\n\n\n\n<p>Holiday Searches and Shopping Begin Early shoppers are making holiday purchases earlier this year, but they&#8217;ll be using search engines to research products even before that.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>76 percent of global consumers purchased a product after conducting online research.<\/li><li>The search was used by 48% of global consumers to find products.<\/li><li>Shoppers who used the search bar accounted for 25% of all global online orders.<\/li><\/ul>\n\n\n\n<p>According to Microsoft&#8217;s data, consumers are doing even more research on products before purchasing them. The research phase can now last 30 days or more.<\/p>\n\n\n\n<p>The research phase is now taking &#8220;longer than ever,&#8221; implying that businesses must be prepared to meet customers where they are in their purchasing journey.<\/p>\n\n\n\n<p>A longer research phase allows businesses to reach customers before they make up their minds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customers Want Options<\/h2>\n\n\n\n<p>There&#8217;s a good chance that businesses will struggle to keep adequate levels of in-store stock this year.<\/p>\n\n\n\n<p>Avoid customer dissatisfaction by having alternatives on hand, such as gift cards.<\/p>\n\n\n\n<p>According to Microsoft&#8217;s data, one in every four customers would buy a gift card if they couldn&#8217;t find the item they wanted.<\/p>\n\n\n\n<p>Customers want alternative ways to acquire products that are in stock, such as buying online and picking them up in-store.<\/p>\n\n\n\n<p>If your company provides services such as gift cards, in-store pickup, and buy now, pay later, you should make that information available to all customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sustainability is important. Trendy<\/h2>\n\n\n\n<p>Customers are looking for companies, brands, and products that share their environmental and social issues beliefs.<\/p>\n\n\n\n<p>According to Microsoft, the average search volume for sustainability and sustainable products has increased 37 percent per year since 2019.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advertising has a lot of competition.<\/h2>\n\n\n\n<p>According to Microsoft, the holiday season in 2021 will be extremely competitive in retail.<\/p>\n\n\n\n<p>Because of more clicks on competitive queries in the second quarter, cost per click is up 15% over the previous quarter.<\/p>\n\n\n\n<p>To outperform competitors, advertisers should reconsider their keyword and bidding strategies. Read <a href=\"https:\/\/fileproinfo.com\/blog\/a-beginners-guide-to-ppc-marketing-for-small-businesses\/2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">A Beginner\u2019s Guide To PPC Marketing For Small Businesses<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Next Steps<\/h2>\n\n\n\n<p>According to Microsoft&#8217;s report, several common themes will emerge during the 2021 holiday shopping season:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Prior research and shopping<\/li><li>More online orders as a result of increased competition<\/li><li>There is a greater interest in alternative purchasing and pickup options.<\/li><li>Consumer Expectations are Changing<\/li><\/ul>\n\n\n\n<p>Use this unusually long holiday shopping window to your advantage by being prepared with the right message at the right time and in the right places.<\/p>\n\n\n\n<p>Need help with our free SEO tools? Try our free <a href=\"https:\/\/seopolarity.com\/page-authority-checker\" target=\"_blank\" rel=\"noreferrer noopener\">Page Authority Checker<\/a>, <a href=\"https:\/\/seopolarity.com\/domain-authority-checker\" target=\"_blank\" rel=\"noreferrer noopener\">Domain Authority Checker<\/a>, <a href=\"https:\/\/seopolarity.com\/google-index-checker\" target=\"_blank\" rel=\"noreferrer noopener\">Google <\/a><a href=\"https:\/\/seopolarity.com\/google-index-checker\">Index Checker<\/a>.<\/p>\n\n\n\n<p>Learn more from <a href=\"https:\/\/seopolarity.com\/blog\/category\/seo\/\">SEO <\/a>and read about <a href=\"https:\/\/seopolarity.com\/blog\/how-to-make-gallery-page-images-google-search-friendly\/2021\/\">How to Make Gallery Page Images Google Search Friendly<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft provides marketers with customer insights ahead of the holiday season, which is expected to begin earlier than usual this year.<\/p>\n","protected":false},"author":1,"featured_media":1240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[40,24],"tags":[109,111,105,110,107,106,108],"class_list":["post-1238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-seo","tag-how-to-boost-sales-in-this-2021-holiday-season","tag-how-to-reset-the-search-bar-location-in-outlook","tag-microsoft","tag-microsoft-advertising-audiences","tag-microsoft-holiday-ad","tag-microsoft-holiday-commercial","tag-microsoft-surface-holiday-commercial"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>According to Microsoft, holiday searches begin earlier this year | SEOPolarity<\/title>\n<meta name=\"description\" content=\"Microsoft provides marketers with customer insights ahead of the holiday season, which is expected to begin earlier than usual this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"According to Microsoft, holiday searches begin earlier this year\" \/>\n<meta property=\"og:description\" content=\"Microsoft provides marketers with customer insights ahead of the holiday season, which is expected to begin earlier than usual this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/\" \/>\n<meta property=\"og:site_name\" content=\"SEOPolarity\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-02T10:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-09T00:20:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/11\/according-to-microsoft-holiday-searches-begin-earlier-this-year.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"seoadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"According to Microsoft, holiday searches begin earlier this year\" \/>\n<meta name=\"twitter:description\" content=\"Microsoft provides marketers with customer insights ahead of the holiday season, which is expected to begin earlier than usual this year.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"seoadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/\"},\"author\":{\"name\":\"seoadmin\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/95a6a9a6680ce217386574a4984fa538\"},\"headline\":\"According to Microsoft, holiday searches begin earlier this year\",\"datePublished\":\"2021-10-02T10:43:00+00:00\",\"dateModified\":\"2021-11-09T00:20:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/\"},\"wordCount\":583,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/11\/according-to-microsoft-holiday-searches-begin-earlier-this-year.jpg\",\"keywords\":[\"How To Boost Sales In This 2021 Holiday Season\",\"How To Reset The Search Bar Location In Outlook\",\"Microsoft\",\"Microsoft Advertising Audiences\",\"Microsoft Holiday Ad\",\"Microsoft Holiday Commercial\",\"Microsoft Surface Holiday Commercial\"],\"articleSection\":[\"News\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/\",\"url\":\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/\",\"name\":\"According to Microsoft, holiday searches begin earlier this year | SEOPolarity\",\"isPartOf\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/11\/according-to-microsoft-holiday-searches-begin-earlier-this-year.jpg\",\"datePublished\":\"2021-10-02T10:43:00+00:00\",\"dateModified\":\"2021-11-09T00:20:38+00:00\",\"description\":\"Microsoft provides marketers with customer insights ahead of the holiday season, which is expected to begin earlier than usual this year.\",\"breadcrumb\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#primaryimage\",\"url\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/11\/according-to-microsoft-holiday-searches-begin-earlier-this-year.jpg\",\"contentUrl\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/11\/according-to-microsoft-holiday-searches-begin-earlier-this-year.jpg\",\"width\":1200,\"height\":675,\"caption\":\"According to Microsoft, holiday searches begin earlier this year\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/seopolarity.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"According to Microsoft, holiday searches begin earlier this year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#website\",\"url\":\"https:\/\/seopolarity.com\/blog\/\",\"name\":\"SEO Polarity Blog\",\"description\":\"Free Online SEO Tools &amp; Blogs\",\"publisher\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seopolarity.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#organization\",\"name\":\"SEO Polarity\",\"url\":\"https:\/\/seopolarity.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/seopolarity-logo-header.png\",\"contentUrl\":\"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/seopolarity-logo-header.png\",\"width\":193,\"height\":30,\"caption\":\"SEO Polarity\"},\"image\":{\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/95a6a9a6680ce217386574a4984fa538\",\"name\":\"seoadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/779772115dd1b79d5fbb91a1e2d3acb5318c780d6986d556300e1902f867ee5b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/779772115dd1b79d5fbb91a1e2d3acb5318c780d6986d556300e1902f867ee5b?s=96&d=mm&r=g\",\"caption\":\"seoadmin\"},\"sameAs\":[\"https:\/\/seopolarity.com\/blog\"],\"url\":\"https:\/\/seopolarity.com\/blog\/author\/seoadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"According to Microsoft, holiday searches begin earlier this year | SEOPolarity","description":"Microsoft provides marketers with customer insights ahead of the holiday season, which is expected to begin earlier than usual this year.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/","og_locale":"en_US","og_type":"article","og_title":"According to Microsoft, holiday searches begin earlier this year","og_description":"Microsoft provides marketers with customer insights ahead of the holiday season, which is expected to begin earlier than usual this year.","og_url":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/","og_site_name":"SEOPolarity","article_published_time":"2021-10-02T10:43:00+00:00","article_modified_time":"2021-11-09T00:20:38+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/11\/according-to-microsoft-holiday-searches-begin-earlier-this-year.jpg","type":"image\/jpeg"}],"author":"seoadmin","twitter_card":"summary_large_image","twitter_title":"According to Microsoft, holiday searches begin earlier this year","twitter_description":"Microsoft provides marketers with customer insights ahead of the holiday season, which is expected to begin earlier than usual this year.","twitter_misc":{"Written by":"seoadmin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#article","isPartOf":{"@id":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/"},"author":{"name":"seoadmin","@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/95a6a9a6680ce217386574a4984fa538"},"headline":"According to Microsoft, holiday searches begin earlier this year","datePublished":"2021-10-02T10:43:00+00:00","dateModified":"2021-11-09T00:20:38+00:00","mainEntityOfPage":{"@id":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/"},"wordCount":583,"commentCount":1,"publisher":{"@id":"https:\/\/seopolarity.com\/blog\/#organization"},"image":{"@id":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#primaryimage"},"thumbnailUrl":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/11\/according-to-microsoft-holiday-searches-begin-earlier-this-year.jpg","keywords":["How To Boost Sales In This 2021 Holiday Season","How To Reset The Search Bar Location In Outlook","Microsoft","Microsoft Advertising Audiences","Microsoft Holiday Ad","Microsoft Holiday Commercial","Microsoft Surface Holiday Commercial"],"articleSection":["News","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/","url":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/","name":"According to Microsoft, holiday searches begin earlier this year | SEOPolarity","isPartOf":{"@id":"https:\/\/seopolarity.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#primaryimage"},"image":{"@id":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#primaryimage"},"thumbnailUrl":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/11\/according-to-microsoft-holiday-searches-begin-earlier-this-year.jpg","datePublished":"2021-10-02T10:43:00+00:00","dateModified":"2021-11-09T00:20:38+00:00","description":"Microsoft provides marketers with customer insights ahead of the holiday season, which is expected to begin earlier than usual this year.","breadcrumb":{"@id":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#primaryimage","url":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/11\/according-to-microsoft-holiday-searches-begin-earlier-this-year.jpg","contentUrl":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/11\/according-to-microsoft-holiday-searches-begin-earlier-this-year.jpg","width":1200,"height":675,"caption":"According to Microsoft, holiday searches begin earlier this year"},{"@type":"BreadcrumbList","@id":"https:\/\/seopolarity.com\/blog\/according-to-microsoft-holiday-searches-begin-earlier-this-year\/2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seopolarity.com\/blog\/"},{"@type":"ListItem","position":2,"name":"According to Microsoft, holiday searches begin earlier this year"}]},{"@type":"WebSite","@id":"https:\/\/seopolarity.com\/blog\/#website","url":"https:\/\/seopolarity.com\/blog\/","name":"SEO Polarity Blog","description":"Free Online SEO Tools &amp; Blogs","publisher":{"@id":"https:\/\/seopolarity.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seopolarity.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/seopolarity.com\/blog\/#organization","name":"SEO Polarity","url":"https:\/\/seopolarity.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/seopolarity-logo-header.png","contentUrl":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/10\/seopolarity-logo-header.png","width":193,"height":30,"caption":"SEO Polarity"},"image":{"@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/95a6a9a6680ce217386574a4984fa538","name":"seoadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seopolarity.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/779772115dd1b79d5fbb91a1e2d3acb5318c780d6986d556300e1902f867ee5b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/779772115dd1b79d5fbb91a1e2d3acb5318c780d6986d556300e1902f867ee5b?s=96&d=mm&r=g","caption":"seoadmin"},"sameAs":["https:\/\/seopolarity.com\/blog"],"url":"https:\/\/seopolarity.com\/blog\/author\/seoadmin\/"}]}},"jetpack_featured_media_url":"https:\/\/seopolarity.com\/blog\/wp-content\/uploads\/2021\/11\/according-to-microsoft-holiday-searches-begin-earlier-this-year.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/posts\/1238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/comments?post=1238"}],"version-history":[{"count":4,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/posts\/1238\/revisions"}],"predecessor-version":[{"id":1527,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/posts\/1238\/revisions\/1527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/media\/1240"}],"wp:attachment":[{"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/media?parent=1238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/categories?post=1238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seopolarity.com\/blog\/wp-json\/wp\/v2\/tags?post=1238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}